Hui Ge
Sydney,NSW
Summary
Master of Marketing student at the University of New South Wales. Data-driven marketing professional with expertise in data analysis and business intelligence. Skilled in Excel, Power BI, and T-SQL to deliver actionable insights, and optimize strategies. Proven ability to manage projects under deadlines, with experience at NetEase and Xiaohongshu (RED).
Overview
1
1
year of professional experience
Work History
Product Planning Intern (Gaming)
Netease
Shanghai, Shanghai, China
12.2024 - 02.2025
- Data-Driven Product Design: Analyzed user behavior data to design 60+ in-game maps, accumulating 70M+ plays, and optimized gameplay logic to improve retention.
- Business Analysis & Reporting: Tracked KPIs (DAU, retention, etc.), created dashboards with Excel and BI tools, and produced reports to guide operational strategies.
- SQL & Automation: Extracted market data via SQL, built automated analysis models, and reduced manual processing time by 40%.
- Cross-Team Collaboration: Worked with development and marketing teams to adjust product strategies based on data feedback, enhancing update efficiency.
Data Operations
Xiaohongshu(RED)
Shanghai, Shanghai
07.2024 - 09.2024
- Data Analysis & Visualization: Monitored market and operational data, identified anomalies, and generated weekly reports using Power BI and Excel to provide actionable insights for strategy optimization.
- Data-Driven Content Distribution: Designed targeted content promotion plans based on engagement metrics and KOL influence, improving content exposure by 20%+.
- SQL Data Processing: Wrote T-SQL scripts to automate batch data collection, cleaned and analyzed user behavior data, and delivered visualized reports for decision-making.
- Campaign Management: Planned marketing events aligned with product launches, built H5 pages, and tracked performance, increasing UV by 15% during campaigns.
- KOL Collaboration Optimization: Screened high-potential KOLs, analyzed performance data, and refined content strategies, boosting average interaction per post by 30%.
Education
Master of Science - Marketing
University of New South Wales
Sydney, NSW02-2026
Bachelor of Science - Soft Engineering
Macau University of Science And Technology
Macau,china06-2023
Skills
Technical skills
- Data Analysis and Visualization: Advanced proficiency in Excel (PivotTables, Power Query, VBA), Power BI, and Tableau for transforming raw data into actionable insights
- Database and Querying: Hands-on experience with T-SQL for data extraction, cleaning, and analysis, and familiar with relational databases
- Programming: Basic Python (Pandas, NumPy), and R for data manipulation and statistical analysis (matches 'awareness of AI/ML technologies')
- Reporting tools: experience in administering and automating daily, weekly, and monthly reports to capture key metrics
- Strong critical thinking and problem-solving abilities are needed to interpret complex data and drive strategic decisions
- Ability to manage conflicting deadlines, and deliver accurate reports under time constraints
- Proven ability to communicate data insights clearly to non-technical stakeholders (verbal and written)
- Collaborative mindset with experience working across departments (marketing, product, and engineering)
- Self-driven: Worked independently in fast-paced environments (eg, Xiaohongshu, NetEase internships)
- Time management: Balanced multiple projects (eg, data reports, campaigns) with tight deadlines
Affiliations
interests: cooking, travelling, trekking, rock music, photograph
Timeline
Product Planning Intern (Gaming)
Netease
12.2024 - 02.2025
Data Operations
Xiaohongshu(RED)
07.2024 - 09.2024
Master of Science - Marketing
University of New South Wales
Bachelor of Science - Soft Engineering
Macau University of Science And Technology
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