Hui Fei Ngoo
Travancore, VIC,VIC
Summary
Result-oriented marketing manager with practical e-commerce experience in developing and implementing successful omni-channel strategies. Hardworking leader with a can-do attitude offering proven expertise in both organic and paid advertising. Experienced full-stack developer focused on driving sales, improving conversion rate and expanding customer base. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Life Is Sweet Group
04.2023 - Current
- Managed digital marketing, website development and data analysis across multiple e-commerce businesses within the group.
- Developed, launched and optimised omni-channel marketing campaigns. Channels include both organic and paid: emails, push notifications, SMS, Meta & Google.
- Coordinated with in-house and external graphics design, media and copywriting teams to develop assets that align with overall marketing objectives and brand guidelines.
- Built and implemented automated live reporting across all marketing channels, displayed on an easy-to-digest spreadsheet. Technologies used include AWS, GCP, and separate APIs from Shopify, Meta, GA4, Square, Mailchimp, etc.
- Analysed MER, ROAS, ROI, competitors and market trends to identify new products, opportunities and channels.
- Maintain and optimise Shopify Plus websites for improved search engine rankings and conversion rates. Custom themes and apps were developed using Shopify Liquid, HTML5, CSS and JavaScript.
- Performed audience segmentations across all channels, including automations, to reduce churn rate and improve conversions.
- Managed budget allocation and resource utilization to maximize advertising ROAS, by conducting thorough data analysis and identifying key performance indicators.
Founder & Owner
Vox Samples
12.2023 - Current
- Designed and implemented brand identity and guidelines, including logo, colour schemes, typography and copywriting tone, to suit the target audience.
- Generated leads (16k emails) in less than 4 months. The list is currently growing at an exponential rate and nurtured using Klaviyo and Shopify emails.
- Developed custom Shopify theme, with custom-coded functions to improve customer experience in this niche market. Languages include Shopify Liquid, HTML5, CSS, JavaScript and Python.
Digital Marketing Expert
Kampong Koh
01.2020 - 12.2022
- Designed and implemented paid social media ads, including Facebook & Google search campaigns.
- Developed and launched WooCommerce website, taking the business online.
- Coordinated and streamlined e-commerce fulfilment process with manufacturing and operations team. Technologies used include GCP, PHP WooCommerce Webhooks and different APIs.
Co-founder & Partner
WXT Music Global
06.2018 - 09.2022
- Designed and implemented brand identity and guidelines, including logo, colour schemes, typography and copywriting tone, to suit the target audience.
- Created engaging organic content and media, with multiple videos reaching 100 - 300k YouTube views organically.
- Created and optimised digital marketing channels, including email and paid social media advertising.
Education
Bachelor of Science - Mechanical Systems
The University of Melbourne
Melbourne, VIC12.2015
Skills
- Omni-channel marketing
- Budget planning and allocation
- Paid advertising
- Email marketing
- Shopify E-commerce expert
- Full-stack developer (Shopify Liquid, HTML5, CSS, JavaScript, Python)
Languages
English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual
Hobbies
- Basketball
- Videography
- Coding
- Music Production
- Mensa
Timeline
Founder & Owner
Vox Samples
12.2023 - Current
Marketing Manager
Life Is Sweet Group
04.2023 - Current
Digital Marketing Expert
Kampong Koh
01.2020 - 12.2022
Co-founder & Partner
WXT Music Global
06.2018 - 09.2022
Bachelor of Science - Mechanical Systems
The University of Melbourne
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