Humza Masood

Financial Management:

• Implemented foundational financial tracking systems to support effective budgeting and expense control.
• Created and maintained detailed budgets, regularly monitoring expenditures to ensure alignment with financial targets.
• Reinvested business profits into diversified stock portfolios in US exchange markets (NASDAQ).

Marketing Strategies:

• Reviewed sales reports and adjusted sales activities or expenses to better meet budgets.
• Set pricing structures according to market analytics and emerging trends.

Operational Efficiency:

• Streamline repetitive tasks with clearly defined processes for staff.
• Introduce Inventory Management Software (Sneaker Consign): If selling physical products, track inventory turnover to avoid stockouts.

Growth and Business Development:

• Conducted quarterly SWOT analyses to evaluate internal capabilities and market conditions, informing strategic business decisions and growth initiatives.
• Established a new sales channel by partnering with The Goodkid, leveraging their retail presence to expand market reach, and increase customer acquisition.
• Adapted to shifting market demand by diversifying product offerings beyond sneakers and apparel to include trading cards and collectible items, capturing new customer segments and stabilizing revenue streams.