Hung-Yu Chen
Narre Warren,VIC
Summary
Dynamic Marketing Specialist with a proven track record at TRU FIT AUTO, enhancing brand visibility and customer engagement through innovative social media content and strategic marketing campaigns. Expert in Google Ad/Meta Ad and adept at interpersonal communication, I excel in creating impactful advertising campaigns and fostering team collaboration. Achieved significant improvements in product performance and customer satisfaction.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
TRU FIT AUTO
01.2023 - 01.2024
- Organized promotional events to increase brand awareness and customer engagement.
- Developed marketing strategies for existing products, services and new product launches.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Analyzed sales data to understand product performance and identify areas for improvement.
Partisserie Chef
Glazed Gluten Free
01.2021 - 01.2022
- Developed recipes for cakes, pastries, cookies, and other desserts.
- Created menu items to increase customer satisfaction and drive sales growth.
- Ordered supplies as needed to maintain inventory levels.
- Maintained cleanliness of work areas according to health code regulations.
- Adjusted recipes based on seasonality or availability of ingredients.
- Utilized artistic skills to decorate cakes and pastries, enhancing presentation and customer satisfaction.
Marketing Specialist
HOLIDAYXP /Marketing ABC
01.2019 - 01.2021
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Designed creative visuals for use in digital marketing campaigns such as banners or infographics.
- Ensured compliance with relevant regulations governing digital marketing activities within the ecommerce space.
- Provided support in planning events related to digital marketing initiatives.
- Edited raw footage into cohesive narratives using Adobe Premiere Pro.
Education
Certificate of Patisserie III -
Australian National Institute of Business and Technology
01.2021
Certificate of Patisserie IV -
Australian National Institute of Business and Technology
01.2021
Diploma of hospitality management -
Australian National Institute of Business and Technology
01.2021
Bachelor - Fashion and Textile design
Fu Jen Catholic University
01.2014
Skills
- Google Ad/Mate
- Ad Illustrator
- Photoshop
- InDesign
- Sabre
- Office
- Creating advertising campaigns in Google Ad/Meta Ad/Instagram
- Targeting the demographic data of their target audience
- Photographer and editor
- Magazine advertising
- Design company banner and flyer
- E-commerce
- Branding
- Promotional planning
- Communications management
- Interpersonal and Organisational skills
Languages
Chinese (Mandarin)
Native/ Bilingual
English
Full Professional
Timeline
Marketing Specialist
TRU FIT AUTO
01.2023 - 01.2024
Partisserie Chef
Glazed Gluten Free
01.2021 - 01.2022
Marketing Specialist
HOLIDAYXP /Marketing ABC
01.2019 - 01.2021
Certificate of Patisserie III -
Australian National Institute of Business and Technology
Certificate of Patisserie IV -
Australian National Institute of Business and Technology
Diploma of hospitality management -
Australian National Institute of Business and Technology
Bachelor - Fashion and Textile design
Fu Jen Catholic University
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