Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Personal Information
Interests
Timeline
Generic

Ian Bradley

PADDINGTON,NSW

Summary

With 29 years of experience in traditional retail and eCommerce, I am a highly experienced executive who played a key role in launching and growing amazon.com.au. My expertise lies in developing engaged teams and building sustainable businesses. In my recent position, I successfully led centralized teams focused on efficient scaling through offshoring and automation. I also led a traditional retail buying team, building and executing a rapid growth strategy.

Overview

30
30
years of professional experience

Work History

GENERAL MANAGER, HOME & LEISURE/AVS/MVR

AMAZON.COM.AU
06.2017 - 04.2024
  • As part of the Australian Retail Leadership Team, I built and executed a strategy that took the Home & Leisure business from zero to circa $1.5bn in 6 years, building a high performing and engaged Vendor Management team and creating process and mechanisms to take the business to positive operating margin faster than any other locale globally
  • I developed strong relationships with our strategic vendor partners to drive mutually beneficial outcomes and expedite profitable growth.
  • I was responsible for centralising, scaling and standardising our Amazon Vendor Services (AVS) business (a paid service for strategic partners to accelerate their growth on Amazon) During this time the AVS Team grew from 6 Brand Specialists to 73, servicing 70% of the total AU Retail GMS. To achieve this I built a talent pipeline through repurposing our intern program and formalising a graduate scheme to support and upskill graduate hires from day one.
  • I scaled the Australian selection addition process (the key element of the Amazon growth flywheel) and tail vendor account management by building an effective Mass Vendor Relations team. This team comprised of 3 elements to Identify the most relevant missing selection for our customers and build tools and processes to reduce friction in adding selection (Selection Programmes), Work with new vendors to add relevant selection (Retail Vendor Recruitment) and Manage tail vendors at scale through one-to-many interactions and self-service training (Mass Vendor Management)
  • As part of the AU Commercial Leadership Team, I worked to shape the broader strategy for the total AU retail business (Vendor Management, Operations, Marketing, Supply Chain and Programmes). I worked with the Seattle Expansions Team and STeam to review performance across the business and build out operating plans that drove customer acquisition, increasing capabilities and efficiency to grow the Australian business
  • I was a Recruitment Bar Raiser and a member of the Core Bar Raiser group that determined Amazon's Bar Raiser recruitment strategy across the APAC region. I conducted more than 600 interviews across the Amazon businesses (Retail, 3P, Audible, Devices, AWS, Operations, Advertising)

SENIOR CATEGORY LEADER, SPORTS AND OUTDOORS

AMAZON.CO.UK
04.2014 - 06.2017
  • I managed the P&L of a £0.5bn highly complex Sports and Outdoors business (including hard goods and clothing)
  • Lead a team of 22 Vendor Mangers (buyers), Supply Chain Controllers and Marketeers, setting the vision to deliver a short-term operating plan and drive longer term operational and commercial projects that built a credible and highly profitable Sports and Outdoors retail business.
  • I was also the UK Vendor Manager Subject Matter Expert with the objective of improving the efficiency of UK Vendor Managers to enable them to spend time on core activities that drive input metrics by introducing automated scalable solutions to non-core activities or offshoring to low-cost centres

SENIOR CATEGORY LEADER, HOME

AMAZON.CO.UK
03.2011 - 04.2014
  • I was responsible for a £0.7bn category managing the retail and 3P business
  • I grew the business over 40% YoY in consecutive years whilst delivering the highest operating margin in the UK Hardlines product family

CATEGORY LEADER, HOME & KITCHEN

AMAZON.CO.UK
04.2009 - 03.2011
  • I lead the Category Team for Kitchen and Home (Small Domestic Appliances and Home)
  • During this time, I was responsible for building and maintaining relationships with key brands such as Dyson, Philips, Bosch, Le Creuset and Groupe SEB to drive revenue and profitability

SENIOR VENDOR MANAGER, CONSUMER ELECTRONICS

AMAZON.CO.UK
10.2006 - 03.2009
  • I was responsible for building relationships with brands such as Apple, Sony and Samsung at a time when Amazon was still very new to these categories
  • I took Amazon share of Apple and Sony business to double digit in 3 years through collaborative business planning and securing relevant selection

SENIOR CATEGORY MANAGER

DISNEY CONSUMER PRODUCTS
07.2005 - 10.2006
  • I was responsible for developing Disney healthy food products by recruiting manufacturing partners and assisting them in selling product into major retailers such as Tesco, Argos and Asda

VARIOUS ROLES

SAINSBURYS
09.1994 - 07.2005
  • Started at Sainsbury's instore on a graduate Management Trainee Programme
  • Progressed into buying after 3 years and managed several categories (mainly private label) including specialist cooks selection, kosher food and hot convenience foods (pizzas, pies, pasta and soup)

Education

Bachelor of Arts - Economic and Social History

University of Birmingham
07.1994

A Levels - 4 A Levels, 9 GCSEs

Queen Elizabeth Grammar School
Wakefield
07.1991

Skills

  • Empathetic Leadership and Team Building
  • Problem Resolution
  • Operations Management
  • Cross Functional Collaboration
  • Relationship Building
  • Negotiation
  • Strategic Planning
  • Recruitment

Hobbies and Interests

  • Reconciliation - part of Amazon AU Reconciliation Action Plan Leadership Team.
  • History and Political History
  • Swimming, Rugby, Netball and Golf
  • Music and specifically Drumming

Personal Information

  • Australian
  • UK

Interests

  • Music and Drumming
  • Cooking and Cuisine
  • Running and Physical Exercise


Timeline

GENERAL MANAGER, HOME & LEISURE/AVS/MVR

AMAZON.COM.AU
06.2017 - 04.2024

SENIOR CATEGORY LEADER, SPORTS AND OUTDOORS

AMAZON.CO.UK
04.2014 - 06.2017

SENIOR CATEGORY LEADER, HOME

AMAZON.CO.UK
03.2011 - 04.2014

CATEGORY LEADER, HOME & KITCHEN

AMAZON.CO.UK
04.2009 - 03.2011

SENIOR VENDOR MANAGER, CONSUMER ELECTRONICS

AMAZON.CO.UK
10.2006 - 03.2009

SENIOR CATEGORY MANAGER

DISNEY CONSUMER PRODUCTS
07.2005 - 10.2006

VARIOUS ROLES

SAINSBURYS
09.1994 - 07.2005

Bachelor of Arts - Economic and Social History

University of Birmingham

A Levels - 4 A Levels, 9 GCSEs

Queen Elizabeth Grammar School

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