Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
STATEMENT OF POSITION
Generic

IAN COUPER

Miranda,NSW

Summary

I am a strategic thinker with a proven record of delivering high-quality, resource-efficient advertising/marketing campaigns. With 20+ years of experience in managing account service and sales teams for both SME and Blue Chip clients, I ensure both depth and breadth of knowledge. I have an inclusive and collaborative management style with the ability to educate and influence stakeholders at all levels. I’m focused on continual self-improvement and finding inspiration in everything I do.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Client Service Director NSW/QLD

carsales.com.au
01.2020 - 01.2025
  • Leading key strategic accounts across automotive and non-automotive sectors, delivering full funnel digital media solutions that include a portfolio of $8M + in revenue per financial year, the role consists of:
  • - Managing a team of client partners and campaign managers to drive campaign success, client satisfaction, and commercial outcomes
  • - Drive long-standing partnerships by delivering ROI-focused solutions tailored to client needs
  • - Collaborate cross-functionally across product, sales, and marketing to optimise client solutions
  • Client suite includes: Budget Direct, Compare The Market, Great Southern Bank, Qld Gov, Super Cheap Auto, ORIX, RACQ, NRMA, PPQ, Woolworths Insurance, MG, VW, Chery, Zeekr, Isuzu, Audi, Skoda, Mahindra, Jaecoo, Volvo, Bentley, JAC, Jayco, Suzuki

Client Services Director

Switch Digital
09.2016 - 01.2020
  • Company Overview: Independent digital media and advertising agency with 80+ Staff, including in-house media, interactive, and creative departments in Sydney, Melbourne & New Zealand.
  • Client Service Management Duties Include:
  • Management of Sydney & New Zealand Account Services team, including the opening of the New Zealand office in 2018.
  • Management of key client and account profitability for Sydney and New Zealand offices
  • Management of account service team reviews and career development, including hiring of new staff.
  • Agency planning and research
  • New business proposals and development
  • Digital Management Duties Include:
  • Overseeing & reviewing Media campaigns & implementation for all clients
  • Overseeing & reviewing front end design- briefing and production management, including desktop, tablet & Smartphone platforms
  • Overseeing & reviewing back end programming & development management, including testing and client training
  • Overseeing & reviewing Emailer campaigns- implementation and management
  • Digital strategy- Helping clients brands build engaging digital communications
  • Overseeing & reviewing Social marketing campaigns- Implementation, activation and maintenance
  • SEO & Adword monthly planning and management
  • Advertising Account Service Duties Include:
  • Brief writing for TVC’s, Press, Radio through the line campaigns
  • Briefing and creative planning
  • Project co-ordination and ownership
  • Client relationship management
  • Current Clients: Commonwealth Bank, Taiwan Tourism Australia and New Zealand, China Airlines, Jenny Craig, Football Federation Australia, Sydney FC, Western Sydney Wanderers, Kikkoman, Nutfarm, Bakers Delight, Dennis Family Homes, Targus, Tix, Villa World, Pilot Pens, Best Friends Pets, Camp Australia.

Senior Account Director

Central Station Advertising (ltd)
09.2007 - 09.2016
  • Company Overview: New Zealand Independent Agency with 20+ Staff, includes in-house media, interactive and creative department.
  • Digital Management Duties Include:
  • Content creation & implementation for all clients
  • Front end design- briefing and production management, including desktop, tablet & Smartphone platforms
  • Back end programming & development management, including testing and client training
  • SEO & Adword monthly planning and management
  • Emailer campaigns- implementation and management
  • Digital strategy- Helping clients brands build engaging digital communications
  • Social marketing campaigns- Implementation, activation and maintenance
  • Account Service Duties Include:
  • Brief writing for TVC’s, Press, Radio through the line campaigns
  • Briefing and creative planning
  • Media management
  • Project co-ordination and ownership
  • Client relationship management
  • Operations Management Duties Include:
  • Cost estimates, budgeting and profitability for all clients
  • Agency planning and research
  • New business development
  • Staff development/management
  • Current Clients: FleetPartners, Woosh Broadband, etco, Alsco, Fonterra, Finance Now, Motion Picture Association, Southern Institute of Technology (media), Telarc NZ (Ltd), SBS Bank, The Child Cancer Foundation, Tile Space, Caci Clinic.

Account Management

SAATCHI & SAATCHI
09.2006 - 09.2007
  • Current Clients: Westpac above the line business and home loan advertising.
  • Duties Included:
  • Brief writing for TVC’s, Press and Radio
  • Briefing Creatives
  • Project co-ordination and ownership
  • Cost estimates and budgeting
  • Invoicing
  • Meeting reports
  • Account profitability
  • Planning and research

Account Management

OgilvyOne worldwide
01.2005 - 09.2006
  • Current Clients: The Laminex Group, AA Tourism, Ministry of Education, Carpet Court & Nestle Milo.
  • I Also have worked on projects for: AMEX, IBM and OgilvyOne Worldwide
  • Duties Included:
  • Writing briefs
  • Briefing creative’s
  • Project co-ordination and ownership
  • Cost estimates and budgeting
  • Invoicing
  • Meeting reports
  • Examples of Work:
  • Brochures
  • Catalogues
  • Interactive projects
  • Direct Mail to targeted database
  • Promotional collateral
  • TVC co-ordination

Account Executive

OgilvyOne worldwide
01.2004 - 01.2005
  • Account Executive working on The Laminex Group account.
  • Small to medium projects
  • General administration duties
  • Studio trafficking, contact reports and job ownership

Production Co-ordinator

Ogilvy
01.2003 - 01.2004
  • Production Co-ordinator
  • Product co-coordinator on retail accounts Briscoes and Rebel Sport
  • Stock co-ordination and control
  • Assisting TVC shoots
  • Entry-level role that was possibly the hardest! Searching around Auckland for stock to shoot for the Rebel Sport and Briscoes catalogues from a not very accurate stock database, meant lots of wasted driving time, but all the while managing to get the job done each time. GREAT exposure to real Advertising.

Education

Bachelor of Business (Bbus) - Advertising, Management

MIT
01.2003

B Bursary - English

James Cook High School
01.1994

Skills

  • Development, implementation, tracking, and post-analysis of national, multi-channel, brand and response-driven campaigns utilising above the line, below the line, and digital media
  • Experience in managing teams and clients for a profitable and creative outcome to all campaigns
  • Strategic, commercially minded leader with strong advertising/marketing skills and sales experience; working across National and International Brands
  • Specialist in B2B & B2C data-driven, response-based marketing
  • Experienced digital marketer
  • Strong lead generation and sales expertise, focused on commercial outcomes
  • Adaptable, resourceful with an eye on the creative solution
  • Client relationships
  • Recruiting and hiring

Accomplishments

Key Accomplishments – Digital Client Service Director (Revenue Target $8M)
  • Revenue Growth & Client Retention
    Delivered and exceeded $8M annual revenue targets through strategic account growth, renewals, and upsell opportunities. Achieved 110%+ YoY growth in key client portfolios.
  • Strategic Client Partnerships
    Secured long-term contracts with enterprise clients across automotive, and financial services sectors, strengthening recurring revenue streams and reducing churn to below 5% annually.
  • Digital Transformation Leadership
    Directed full funnel digital campaigns that drove an average 20–30% uplift in client ROI while optimising cost per lead.
  • Cross-Functional Team Leadership
    Built and led a high-performing account management team of 4, fostering a culture of innovation and accountability. Mentored account coordinators into account management roles.


  • Business Development
    Generated over $3M in net-new business through pitches, networking, and industry events, expanding the tech publishers footprint in QLD and NSW.
  • Client Satisfaction & Recognition
    Consistently achieved client satisfaction scores above 95%, with multiple accounts recognised as case studies for digital excellence.

Certification

Google Certified

Ignition Certified (carsales self serve platform)

Timeline

Client Service Director NSW/QLD

carsales.com.au
01.2020 - 01.2025

Client Services Director

Switch Digital
09.2016 - 01.2020

Senior Account Director

Central Station Advertising (ltd)
09.2007 - 09.2016

Account Management

SAATCHI & SAATCHI
09.2006 - 09.2007

Account Management

OgilvyOne worldwide
01.2005 - 09.2006

Account Executive

OgilvyOne worldwide
01.2004 - 01.2005

Production Co-ordinator

Ogilvy
01.2003 - 01.2004

B Bursary - English

James Cook High School

Bachelor of Business (Bbus) - Advertising, Management

MIT

STATEMENT OF POSITION

I have 20 years of experience in blue chip and SME client advertising & marketing campaigns. I have a passion for digital advertising & marketing that continues to intrigue and excite me every day of my working life. 

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IAN COUPER