Ian Mason
Craigmore,Australia
Summary
Results-driven sales professional with a keen eye for market trends and a proven track record of identifying strategic growth opportunities. Expertise in leading dynamic teams to achieve significant revenue increases while fostering a collaborative environment that promotes adaptability. Committed to aligning efforts with organizational goals and navigating changing market conditions to drive sustained success. Proven ability to leverage insights and innovative strategies to enhance overall performance and profitability.
Overview
39
39
years of professional experience
1
1
Certification
Work History
National Sales Manager
FrostBoss Pty Ltd
08.2020 - Current
- Grow and develop sales into Agri business throughout Australia.
- Develop sales plans and strategies across a diverse client base.
- Identify growth opportunities and vigorously pursue.
- Analyse sales data and industry trends to implement winning strategies.
- Lead, develop and mentor a sales team.
- Collaborate with different facets of the business to achieve key deliverables.
- Build client relationships at a farm and corporate level.
- Utilise numerous resources to identify leads and opportunities.
- Ensured FrostBoss had the leading market share against competitors.
- Aided the decision making process with customers to ensure mutually beneficial outcomes.
- Develop key presentations to present to varying audiences, promoting our frost mitigation solutions.
- Identify and implement promotional strategies, including field days, customer events and trade shows.
- Report directly to the board monthly to outline KPI tracking and strategic direction.
- Negotiate at varying levels, tailoring the approach to achieve the best outcome for all.
- Actively listen to customers to understand their needs and present applicable solutions.
- Effective time management.
- Maximise opportunities and sales during difficult adverse events I.E Chinese Wine Tariffs.
National Sales Manager
Key Tubing & Electrical Industries
04.2016 - 08.2020
- Oversee and manage all sales functions throughout the organisation.
- Manage Sales Representatives and Sales support staff.
- Set and manage KPI’s for all sales staff.
- Implement, manage and report on budget’s targets and incentives.
- Manage a geographical territory and oversee all other sales territories.
- Report to upper management and shareholders on all facets of the sales process and results.
- Ensure all targets are achieved and tracked and modified to achieve agreed results.
- Implement and manage marketing and sales initiatives to ensure growth targets met.
- Key Account Management.
- Grew geographical Sales Territory by over 100% in 2 years.
- Implement strategies to ensure new business development in line with company expectations.
- Organise staff functions and events to ensure staff morale is considered.
- Organise and run monthly Sales Meetings, annual Budget Meetings and bi-annual Strategy Meetings.
- Implement field coaching to ensure Sales Representatives are armed with the appropriate knowledge and techniques to ensure results are achieved.
- Manage key accounts to ensure ongoing customer satisfaction and purchasing patterns.
- Liaise with other Managers and areas in the business to align sales with capacity and capabilities.
- Implement and manage new strategies to broaden our customer base.
- Implement new CRM system.
- Structure and manage Area Visitation schedule.
- Implement and manage new projects.
- Attend National / International Trade Shows and events to maximise networking opportunities and identify new sales approaches.
State Sales and Business Development Manager SA/NT
BAILEY’S FERTILISER
11.2012 - 04.2016
- Manage all aspects of the development and promotion of Bailey’s Fertiliser in South Australia and Northern Territory
- Analyse and interpret Soil, Plant and Water testing.
- Develop complete fertiliser programs based on laboratory results
- Attend industry events to ensure networking opportunities are maximised
- Manage stock levels and predict future product trends
- Propose and develop new fertiliser formulas to ensure Bailey’s are continually at the forefront of innovation
- Meet all sales budgets and develop and implement strategies to ensure KPI’s are achieved
- Accurately record all transaction and order details
- Ensure time management skills are fully honed to allow high level of customer service and interaction achieved
- Provide high level of customer service and build and maintain strong relationships
- Implement localised warehousing and stock management
- Develop and maintain customer record system
Data Technician / Electrical Trades Assistant
PSG KRS ( Pacific Services Group)
04.2011 - 11.2012
- Completed Austel Open Registration with Optical Fibre and Structured Cabling competencies – 97% pass rate
- Successfully implemented a major Data rollout in one of Australia’s leading supermarket chains
- General cabling and telephonic system rectification
- General electrical work in new and renovated commercial properties
- General electrical and data work in major commercial construction projects in Adelaide, Mount Gambier, Esperance and Perth
General Manager / Master Franchisee
BATHROOM WERX
11.2005 - 04.2011
- Build a small single vehicle operation into a multi vehicle /operator business
- Conduct successful in home sales presentations
- Develop and establish key business relationships
- Identify, implement and follow through key growth strategies whilst growing core business
- Manage tradesman to ensure company standards met and exceeded whilst ensuring their needs are addressed
- Manage work load to ensure customer expectations and timelines met
- Responsible for implementation of ongoing marketing activity to ensure sales targets achieved
- Identify new business opportunities and devise strategies to target
- Set targets and provide tools and volume of work to ensure they are met
- Employment and evaluation of employees / apprentices
- Assist in the completion of works, including waterproofing, tiling ( wall and floor ), screeding, grouting, stripping, silicone application and re-surfacing
Business Development Manager
NORTHLINE FREIGHT MANAGEMENT
03.2004 - 11.2005
- Development of key relationships
- Responsible for strategic account management plans
- Identify market opportunities and changing conditions
- Procurement of new business opportunities
- Develop and coach personnel to ensure group objectives and targets are achieved
- Design innovative solutions for clients to maximise our service and exceed client expectations
Account Manager / Corporate Account Executive
JOHN LEWIS FOODSERVICE
07.2003 - 03.2004
- Responsible for service and sales growth in the companies largest market
- Exceeded weekly sales targets and quarterly budgets
- Manage and grow states corporate account customers e.g. Wendy’s, Eurest, Spotless & Yum
- Ensure service and productivity levels are met.
- Develop new business growth opportunities whilst maintaining strong links with existing customer base
Distributor Sales Manager SA/NT/WA
UNILEVER FOODS S.A ( Streets Ice Cream )
01.1997 - 06.2003
- Reversed declining sales trend in WA to restore growth and profitability.
- Exceeded all Annual Plan sales targets since commencement
- Developed sales budgets at state level and broke down into achievable targets for distributors
- Enforced targets for and observed 19 distributors throughout SA, WA and NT
- Developed Business Plans in order to foster growth and service excellence and implemented marketing plans
- Supervised, motivated & facilitated the learning & development of a team of up to 30 staff
- Managed contracts and dismissals of distributors
- Managed client sales in excess of $10m
- Determined and actioned growth opportunities in all regions
- Evaluated regions, offered solutions and strategies to drive business forward
- Supervised asset management for all distributors
- Developed and improved company standards, policies and procedures at State level
- Reported monthly to National Distributor Sales Manager
- Involved in project team streamlining Sales Administration/ Analysis systems and procedures
- Implemented HACCP safety plan and ensured occupational health and safety standards were met and staff behaviour complied with the Privacy Act
- Created simple “Retail Maths Guide” to assist Van sales employees in explaining to customers the mark-up and margins on products
- Developed and maintained strong relationships with senior executives, staff and clients
- Successfully handled customer and staff complaints
Sales Representative
INDEPENDENT GROCERS PL ( Bidvest )
01.1993 - 01.1997
- Owned and developed Bidvest’s single largest account ( Ayers Rock Resort )
- Grew sales by 12% and profit by 50% in key markets
- Set the company standard for new product launches and targets
- Extensive experience in the Liquor industry, developing and maintaining customer relationships. Actively promoting and seeking new opportunities to grow sales.
Manager
BULLS TRANSPORT NT
01.1990 - 01.1993
- Completely turned around profitability of local operation
- Developed tendering process
- Routed and executed local area deliveries
- Actively identified and sought out new business opportunities
- Ensured competitive pricing whilst providing strong margins for the company
Customer Service
ANZ BANKING GROUP
01.1987 - 01.1990
- Promoted to Country Relief Staff in first year
- Second Officer at Yulara Branch
- Officer in charge at Stansbury and Edithburgh
Education
Master of Business Administration - MBA ongoing
University of South Australia
Fertcare Level B - undefined
Bendigo TAFE
Certificate 3 - Horticulture
Roseworthy College of TAFE
Certificate IV - Agriculture Soil Amendments and Fertiliser
Bendigo TAFE
Quarantine Premises Certification - undefined
Dept. Agriculture and Water Resources
Chemical Training Accreditation - undefined
Barossa TAFE College
Certificate III - Telecommunication Cabling
JB Hunter Technology Pty Ltd
Communications Course - undefined
Gilles Plains TAFE College
Advanced Excel training - undefined
Advanced Selling Skills & Train the Trainer - undefined
John Seargent Associates
Banking & Finance Course - undefined
Gilles Plains TAFE College
01.1989
Matriculation - undefined
Campbelltown High School S.A
01.1987
Skills
- Computer literacy
- Sales leadership
- Sales strategies
- Forecasting
- Strategic planning
- Market development
- Account retention
- Relationship building
- Sales presentations
- Key account management
- Client relations
- Goal setting
- Team development
- Solution selling
- Product sales
- KPI tracking
- Territory management
Certification
- Motor Vehicle License
- MR License
- Elevated Work Platform
- Forklift
- Construction Industry White Card
- Tafe SA Chemical Training Card
Timeline
National Sales Manager
FrostBoss Pty Ltd
08.2020 - Current
National Sales Manager
Key Tubing & Electrical Industries
04.2016 - 08.2020
State Sales and Business Development Manager SA/NT
BAILEY’S FERTILISER
11.2012 - 04.2016
Data Technician / Electrical Trades Assistant
PSG KRS ( Pacific Services Group)
04.2011 - 11.2012
General Manager / Master Franchisee
BATHROOM WERX
11.2005 - 04.2011
Business Development Manager
NORTHLINE FREIGHT MANAGEMENT
03.2004 - 11.2005
Account Manager / Corporate Account Executive
JOHN LEWIS FOODSERVICE
07.2003 - 03.2004
Distributor Sales Manager SA/NT/WA
UNILEVER FOODS S.A ( Streets Ice Cream )
01.1997 - 06.2003
Sales Representative
INDEPENDENT GROCERS PL ( Bidvest )
01.1993 - 01.1997
Manager
BULLS TRANSPORT NT
01.1990 - 01.1993
Customer Service
ANZ BANKING GROUP
01.1987 - 01.1990
Fertcare Level B - undefined
Bendigo TAFE
Certificate 3 - Horticulture
Roseworthy College of TAFE
Certificate IV - Agriculture Soil Amendments and Fertiliser
Bendigo TAFE
Quarantine Premises Certification - undefined
Dept. Agriculture and Water Resources
Chemical Training Accreditation - undefined
Barossa TAFE College
Certificate III - Telecommunication Cabling
JB Hunter Technology Pty Ltd
Communications Course - undefined
Gilles Plains TAFE College
Advanced Excel training - undefined
Advanced Selling Skills & Train the Trainer - undefined
John Seargent Associates
Banking & Finance Course - undefined
Gilles Plains TAFE College
Matriculation - undefined
Campbelltown High School S.A
Master of Business Administration - MBA ongoing
University of South Australia
INTERESTS
Cycling, Squash, Computing, Motor Racing, Football