Igor Silva Santos
Mascot,Australia
Summary
Highly motivated and analytically driven professional with a strong background in data analysis, customer analytics, market intelligence, and market research. Skilled in data cleansing, statistical analysis, and data visualization tools. A collaborative team player with a track record of improving processes, enhancing customer satisfaction, and increasing sales through data-driven strategies.
Overview
9
9
years of professional experience
Work History
Data Analytics – Admissions Department
NextEd Group
04.2023 - Current
- Implemented Power BI dashboards that provided stakeholders with real-time sales and admissions data, resulting in quicker decision-making and improved sales forecasts
- Collaborating with the sales team to identify and target high-potential market segments
- Conducting exploratory data analysis to identify trends and opportunities in the Australian international education sector
- Monitoring and reporting on enrolment start dates, term-ending dates, sales performance, enrolment prospects, contract extensions, and pending offers
- Employing data cleansing techniques to reduce data discrepancies
- Evaluating and analysing applications, assessing the likelihood of visa rejection, and gauging its potential business implications.
Senior Student Services Officer
NextEd Group
02.2022 - 03.2023
- Conducted in-depth analysis of existing student service processes to identify inefficiencies and bottlenecks
- Utilized advanced Excel skills to create automated reporting systems and custom dashboards for real-time monitoring of student data
- Collaborated cross-functionally with academic departments to analyse student enrolment trends, facilitating more effective course planning and resource allocation
- Developed and implemented an innovative online portal, known as the 'Student Services Centre,' aimed at reducing the volume of inquiries and alleviating long lines at the reception desk, thereby enhancing overall student service efficiency
- Responding to and escalating student and agents requests to other corporate or operational areas.
Sales Planner
Inbrands SA
03.2019 - 06.2019
- Continuous monitoring and in-depth analysis of prevailing trends in the fashion industry, keeping a keen eye on major competitors and customer preferences
- Collected, compiled and analysed historical data to develop accurate sales forecasts
- Conducted comprehensive inventory analysis to optimize stock management and generated insightful inventory reports for informed decision-making
- Strategically segmented data to support targeted marketing efforts for various events and initiatives, enhancing customer engagement and participation.
Market Intelligence Assistant
Unimed do Brasil
05.2018 - 02.2019
- Conducting competitor research to glean valuable insights into their product portfolios and marketing strategies
- Applying statistical models and data analysis techniques to uncover meaningful trends and patterns within our market data
- Creating tailor-made reports and interactive dashboards to support informed, data-driven decision-making processes
- Aggregating and analysing data related to sales trends and customer satisfaction, thereby contributing to the identification of areas for improvement and growth opportunities.
Actuarial Support Assistant
Unimed do Brasil
06.2016 - 05.2018
- Assisted the actuarial team in assessing and analysing health insurance risks
- Compiled and analysed large sets of health-related data, including claims, utilization rates, and demographic information, to identify trends and patterns
- Contributed to the development of health insurance premium pricing models, considering factors such as age, health condition, and regional variations
- Conducted claims analysis to evaluate the financial impact of different healthcare services and treatments, helping to optimize cost management
- Collaborated with actuaries and other professionals to contribute to the development and refinement of health insurance products and strategies.
Business Strategy Intern
Unimed do Brasil
08.2014 - 02.2016
- Assisted the team in gathering data and information to support strategic decision making and market entry strategies
- Conducted research on industry trends, market dynamics, and competitor analysis to identify opportunities and potential threats
- Tracking and monitoring key performance indicators (KPIs) to evaluate the success of strategic initiatives
- Monitoring and analysing industry developments, competitive landscape, and emerging trends
- Participating in strategic planning sessions, helping to generate ideas and contributing to the development of actionable strategic plans.
Education
Postgraduate Certificate - Applied Statistics
University of Northern Parana
Online12.2023
Bachelor of Business - Marketing
Torrens University Australia
Sydney, NSW12.2022
Bachelor of Business - Management
FECAP – Alvares Penteado School of Commerce Foundation
Sao Paulo, Brazil12.2019
Skills
- Microsoft Office (Excel, PowerPoint, Word, Outlook)
- Microsoft Power BI and DAX
- Google Workspace
- HubSpot CRM
Working Rights
Graduate Temporary Work Visa, 05/23/25
Timeline
Data Analytics – Admissions Department
NextEd Group
04.2023 - Current
Senior Student Services Officer
NextEd Group
02.2022 - 03.2023
Sales Planner
Inbrands SA
03.2019 - 06.2019
Market Intelligence Assistant
Unimed do Brasil
05.2018 - 02.2019
Actuarial Support Assistant
Unimed do Brasil
06.2016 - 05.2018
Business Strategy Intern
Unimed do Brasil
08.2014 - 02.2016
Postgraduate Certificate - Applied Statistics
University of Northern Parana
Bachelor of Business - Marketing
Torrens University Australia
Bachelor of Business - Management
FECAP – Alvares Penteado School of Commerce Foundation
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