Summary
Overview
Work History
Education
Skills
Awards
Languages
References
Certification
Timeline
Generic

Imran Abbasi

Summary

With many years of Software Development experience, I specialize in Salesforce CRM, Salesforce Marketing Cloud, and Microsoft Dynamics CRM. I've led the development of cutting-edge web, database, and CRM solutions, leveraging .NET, MS SQL Server, and B2B/B2C integration with Microsoft BizTalk Server. As the lead CRM and Salesforce Marketing Cloud developer at the University of Melbourne since 2011, I've spearheaded projects, optimized CRM solutions, and excelled in stakeholder management.

With strong problem-solving skills and excellent stakeholder management skills and continuous learning mindset, I'm poised to drive success in Salesforce Marketing Cloud development and beyond. My aim always has been to contribute to innovative solutions, drive excellence in software development, and achieve continuous growth in a dynamic and challenging environment.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Salesforce Marketing Cloud Developer

University of Melbourne
06.2021 - Current
  • Delivering end-to-end solutions for Marketing Cloud, from analysis and design to development, deployment, and support
  • Utilizing advanced technical tools and platforms inherent to Salesforce Marketing Cloud, such as Automation Studio, Email Studio, and Mobile Studio, to engineer sophisticated marketing automation workflows, curate captivating mobile experiences, and develop interactive web interfaces
  • Specializing in crafting dynamic email campaigns with Email Studio features, ensuring optimized engagement and deliverability
  • Developing complex customer journeys with robust automations, involving intricate SQL server data designs, to drive targeted and personalized marketing strategies
  • Creating dynamic content with AMPscript, conducting thorough A/B testing, and integrating diverse data sources to drive targeted and personalized marketing strategies
  • Collaborating seamlessly with cross-functional teams, bridging gap between technical and non-technical stakeholders, effectively communicating complex technical concepts, and spearheading innovation initiatives aimed at enhancing marketing technology solutions, thus contributing significantly to delivering impactful results in dynamic realm of digital marketing
  • Providing comprehensive documentation for developed applications and sharing best practices with fellow developers, promoting knowledge sharing within the organization.

Salesforce Administrator

University of Melbourne
01.2020 - 06.2021
  • Managing and customizing the Salesforce platform to meet the organization's needs
  • Configuring user roles and permissions, creating and maintaining custom objects, fields, and page layouts, and setting up workflows, process builder, and automation rules to streamline business processes
  • Handling data management tasks such as importing, exporting, and cleaning data, as well as ensuring data integrity and security
  • Providing user support, training, and documentation, troubleshooting issues, and collaborating with stakeholders to gather requirements for system enhancements and improvements
  • Staying updated on new features and best practices to optimize the platform's efficiency and effectiveness for the organization's success.

MS CRM System Designer

University of Melbourne
06.2011 - 01.2020
  • Leading the establishment of MS CRM as a pivotal technology platform
  • Engaging with stakeholders, gathering business requirements, mapping processes, designing CRM architecture, developing solutions, integrating CRM with other applications, testing, bug fixing, and providing support, including Outlook client issues and training
  • Spearheading major CRM projects for the University of Melbourne, including Nexus CRM, Asialink CRM, Internal Audit CRM, MSGR CRM, and Academic Skills CRM
  • Developing numerous .NET solutions using various technologies, such as Dynamic Web Forms and Exception Automation solutions for Nexus, Asialink Web Forms solution, and CRM tools for Asialink
  • Optimizing CRM performance and ensuring the functionality of web forms even during CRM downtime, successfully resolving historical issues of CRM performance
  • Managing different CRM environments, including DEV, Test, and Prod environments
  • Actively participating in major CRM upgrades from version 4.0 to 2011
  • Collaborating closely with Nexus support and university helpdesk teams, providing timely support and resolving client issues efficiently
  • Integrating CRM systems with various university systems to provide comprehensive student/prospect information to the marketing department
  • Developing complex historical reports using SSRS, CRM tools, and .NET
  • Collaborating with other vendors for CRM system integration.

Project Lead (CRM/SharePoint/BizTalk)

EnPointe Technologies (pvt) Limited
10.2004 - 06.2011
  • Performing requirement analysis, making system designs, and implementing them in different development environments and tools for different clients
  • Administration, configuration, and integration of Microsoft CRM and Amdocs Clarify CRM along with the development of innovative customized solutions
  • Developing UI, client-side scripting, custom workflows, and plug-ins/add-ons for Microsoft CRM using .NET Technologies
  • Performing Microsoft CRM integration with in-house applications and Microsoft SharePoint Server
  • Administration, configuration, customization, and support of Microsoft SharePoint Server
  • Developing complex custom reports for MS CRM using Microsoft reporting services
  • Developing workflows for Microsoft SharePoint server using SharePoint designer
  • Working as an ASP.NET web developer, designing UI modules, writing classes, interfaces, and integrating different in-house applications
  • Planning, implementing, integrating, and supporting B2B and B2C solutions in Service-Oriented Architecture (SOA) using BizTalk Server, C#.NET, and Microsoft SQL Server
  • Integrating Microsoft BizTalk Server with SAP and with Amdocs Clarify CRM
  • Performing analysis, design, UI customization, and development of Amdocs CRM solutions for En Pointe Technologies and other US Clients
  • Implementing, customizing, and providing support for web-based solutions of Amdocs Clarify CRM
  • Responsibilities also included administration and customization of Amdocs CRM and Microsoft CRM database, writing complex stored procedures and Data Transformation Tasks, taking backups, managing security access rights, database maintenance, and replication and scheduling of jobs
  • Developing complex historical reports of Cisco CRS database for local and international clients
  • Working with the quality assurance department in replicating application bugs, fixing them, and performing thorough testing of applications before moving them to production
  • Coordinating with existing customers on project timelines, deliverables, and quality of service, SLAs, etc
  • Streamlining project management processes by implementing Agile methodologies and improving team communication
  • Optimizing resource utilization by accurately forecasting project needs and allocating resources accordingly throughout the project lifecycle.

Education

Master of Computer Science -

01.2004

Skills

  • Salesforce CRM
  • Salesforce Marketing Cloud
  • Microsoft Dynamics CRM
  • NET
  • MS SQL Server
  • B2B/B2C integration
  • Microsoft BizTalk Server
  • SharePoint
  • Software Development

Awards

  • Awarded 'Employee of the Quarter' by ITS department of The University of Melbourne in October, 2011
  • Awarded scholarship by Higher Education Commission of Pakistan for two years course of Master of Computer Science.
  • Awarded 'Employee of the Month' award by EnPointe Technologies (Pvt) Limited for consecutive months of June 2006 and July 2006 as a recognition of dedication and hard work for the organization.

Languages

English
Native or Bilingual
Urdu
Native or Bilingual
Hindi
Native or Bilingual

References

  • Mr. Haroon Waheed, Solutions Architect, Ovex Technologies (Pvt) Limited, +1-310-337-5200 Ext: 2672, Hwaheed@EnPointe.Com
  • Mr. Farhan Khan, Integration Developer, BREEZE, +61-469-885-568, Farhank@breeze.net

Certification

  • Salesforce Certified Marketing Cloud Administrator, 2023
  • Salesforce Certified Marketing Cloud Email Specialist, 2020
  • Salesforce Certified Platform Developer, 2019
  • Microsoft Dynamics CRM 2013 Customization and Configuration, 2015
  • Microsoft Dynamics CRM 2011, Customization and Configuration, 2013
  • Microsoft Certified Business Management Solutions Specialist, 2010
  • Microsoft Certified Technology Specialist: Microsoft .NET Framework 2.0 Web, 2008
  • Microsoft Certified Technology Specialist: Microsoft SQL Server, 2007

Timeline

Salesforce Marketing Cloud Developer

University of Melbourne
06.2021 - Current

Salesforce Administrator

University of Melbourne
01.2020 - 06.2021

MS CRM System Designer

University of Melbourne
06.2011 - 01.2020

Project Lead (CRM/SharePoint/BizTalk)

EnPointe Technologies (pvt) Limited
10.2004 - 06.2011

Master of Computer Science -

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Imran Abbasi