Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Ineke Mast

Melbourne,VIC

Summary

Proven leader in the wine industry, adept at driving revenue growth and strategic account development with an 8 year tenure at vintrace by Encompass.


Excelled in pipeline development and sales team leadership, securing major deals with top wineries. Skilled in consultative selling and contract management, fostering team success and client satisfaction through effective coaching and solution selling.

Overview

26
26
years of professional experience
2
2
years of post-secondary education
1
1
Certification

Work History

Director of Sales, Southern Hemisphere

Vintrace by Encompass
05.2016 - Current
  • Developed and executed comprehensive sales strategies, focused on large enterprise and strategic opportunities.
  • Completed complex RFI and RFP documents, discovery projects and detailed implementation plans for large, multi site wineries.
  • Secured new business with some of the largest wineries in the world, including Accolade, Constellation Brands and Delegat.
  • Developed and managed a passionate and driven team by providing mentorship, guidance, and encouragement for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Fostered a fun and positive team culture by delivering educational wine tasting events to all staff on a regular basis.

Owner/Director

InWine Online
02.2010 - 05.2016
  • Sourced high quality wines from independent producers to deliver curated wine offers to a private database of 350 clients.
  • Developed and maintained strong relationships with suppliers and clients alike, resulting in repeat business and referrals.
  • Managed budgets, sales forecasts and stock management.
  • Attended wine industry events, delivered private wine tastings and maintained a continuous presence in the wine industry social scene.

Store Manager

Wine Lovers, Brighton
02.2008 - 02.2010
  • Sourced and negotiated the purchase of large volume wines from Australian producers.
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
  • Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.

Cellar Door Manager, Coldstream Hills

Treasury Wine Estates
09.2005 - 02.2008
  • Managed a team of cellar door staff in a luxury wine sales environment.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Cross-trained existing employees to work in both cellar door and restaurant, maximising efficiencies during busy periods.

Brand Champion

Zilzie Wines
04.2004 - 09.2005
  • Promoted Zilzie Wines in a B2B capacity at wine industry events and visits to stores and head office locations.
  • Contributed to team success by consistently meeting or exceeding performance goals.
  • Planned and ran many trade shows, tasting events, media promotions and consumer events.
  • Managed a team of promotional staff, fostering a fun and inclusive culture.

Brand Ambassador

Four Sisters Wines
09.1998 - 09.2002
  • Four Sisters was my family business, I worked in a promotional capacity casually for a number of years while studying and travelling.
  • Increased brand awareness through event marketing, demonstrations, sales, and brand promotion.
  • Increased positive word-of-mouth referrals through genuine, personalised customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.

Education

WSET Level 3
Melbourne, VIC
02.2014 - 05.2016

Skills

Revenue Growth

Pipeline Development

Sales team training, coaching and leadership

Deal Closing

Consultative Selling Techniques

Contract Management

Competitive Analysis

Strategic account development

Solution selling

Certification

Challenger Sales Methodology

Coaching to Challenger Sales Methodology

Timeline

Director of Sales, Southern Hemisphere

Vintrace by Encompass
05.2016 - Current

WSET Level 3
02.2014 - 05.2016

Owner/Director

InWine Online
02.2010 - 05.2016

Store Manager

Wine Lovers, Brighton
02.2008 - 02.2010

Cellar Door Manager, Coldstream Hills

Treasury Wine Estates
09.2005 - 02.2008

Brand Champion

Zilzie Wines
04.2004 - 09.2005

Brand Ambassador

Four Sisters Wines
09.1998 - 09.2002

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Ineke Mast