IOLANDA OLIVEIRA
Beaconsfield,Australia
Summary
A results-driven marketing professional with over 10 years of experience passionate about social media management and digital marketing tools. Skilled in creating and executing impactful campaigns, managing social media strategies, and running Meta Ads campaigns to help small businesses enhance their online presence. Expertise in brand building, driving engagement, and utilizing performance analytics to optimize strategies and deliver measurable results at every level.
Overview
14
14
years of professional experience
Work History
Digital Marketing Specialist
Self Employer
11.2023 - Current
- Social media management (art, content and strategies) for small business: Created and implemented social media strategies, designed content (Canva and CapCut), and analyzed performance to enhance brand visibility and engagement, driving business growth.
- Meta Ads Campaign: Created, managed, and optimized Meta (Facebook & Instagram) paid ad campaigns, targeting specific audiences to increase brand visibility, drive traffic, and boost conversions. Analyzed performance metrics to maximize ROI
Marketing Manager
You, Inc Incorporadora
05.2015 - 07.2019
- Managing the team and monitoring all marketing campaigns and events (digital and offline)
- Creating sales strategies within the commercial area
- Planning actions, controlling budget and approving arts and materials
- Working together with the digital agency to ensure the best performance
Senior Marketing Analyst
Queiroz Galvão
05.2012 - 05.2015
- Assisting the manager in creating strategic marketing plans
- Briefing advertising agencies to create campaigns
- Monitoring material with the graphics
Relationship with developers
Lopes Brasil
04.2011 - 05.2012
- Analyzing target audiences
- Assisting real estate projects with the developing area
- Preparing analytical reports
Education
Certificated V - Entrepreneurship and New Business
Lexis Training Perth
03.2022
Diploma - Leadership and Management
Lexis Training Perth
01.2021
Bachelor's Degree - Marketing
Anhembi Morumbi University
01.2013
Specialization META ADS - Digital Marketing
Tiago Tessman Courses
Online 10-2024
Skills
- Digital marketing
- Market research
- Report preparation
- Social media platforms
- META Ads
- Launch preparation
- Video editing
- Social media tools
- Content creation
- Marketing strategies
LANGUAGE
English, Advanced
Spanish, Advanced
Portuguese, Native
Timeline
Digital Marketing Specialist
Self Employer
11.2023 - Current
Marketing Manager
You, Inc Incorporadora
05.2015 - 07.2019
Senior Marketing Analyst
Queiroz Galvão
05.2012 - 05.2015
Relationship with developers
Lopes Brasil
04.2011 - 05.2012
Diploma - Leadership and Management
Lexis Training Perth
Bachelor's Degree - Marketing
Anhembi Morumbi University
Certificated V - Entrepreneurship and New Business
Lexis Training Perth
Specialization META ADS - Digital Marketing
Tiago Tessman Courses
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