Summary
Overview
Work History
Education
Skills
Certification
Additionalinformation - References
Personal Information
Timeline
Generic

Ira Badola

Melbourne,Australia

Summary

Making every marketing move matter, I'm a dedicated and highly regarded marketing professional known for collaboratively designing, developing, and deploying strategic plans that build brands and deliver real outcomes. Skilled in creating campaigns that resonate, refining customer experiences, and leveraging the latest tools to craft growth-focused strategies that align with what businesses need most.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Marketing Manager

COGTEK
04.2024 - Current
  • Driving market expansion by identifying and executing strategies for launching into new markets.
  • Building and managing technology and strategic partnerships with key players such as Airwallex, Zone & Co, Celigo and other tech platforms.
  • Leading go-to-market campaigns focused on increasing brand awareness and generating leads, delivering measurable business growth.
  • Overseeing end-to-end social media management, including strategy development, content creation, scheduling, and performance optimisation.
  • Developing high-impact marketing materials such as brochures, eBooks, whitepapers, reports, and sales collaterals to support campaigns and stakeholder engagement.
  • Preparing and managing marketing budgets, ensuring efficient allocation of resources to maximise ROI.
  • Administering co-op marketing funds, aligning COGTEK’s initiatives with partner objectives to leverage joint marketing opportunities.
  • Designing and implementing comprehensive SEO strategies to improve website visibility, drive organic traffic, and enhance lead generation.
  • Managing stakeholders, contractors, and cross-functional teams to ensure seamless collaboration and project execution.
  • Coordinating marketing efforts with technology partners, optimizing shared resources and ensuring alignment on strategic goals.
  • Managing public relations, including drafting and distributing press releases to enhance the company’s visibility and reputation.
  • Writing and publishing articles as a contributing author for Smart Company, showcasing industry expertise and thought leadership.
  • Mapping customer journeys and designing automated workflows to enhance customer experience and improve marketing efficiency.
  • Implementing marketing automation tools to streamline lead nurturing, engagement tracking, and campaign effectiveness.

Marketing Specialist

Annexa NetSuite Provider
08.2021 - 11.2023
  • Developed and executed creative content strategies focused on building brand loyalty, fostering engagement, and driving targeted traffic across key social media channels, aligning with broader brand objectives
  • Strategically managed digital acquisition and retargeting initiatives on paid platforms, with an emphasis on optimising SEO performance and enhancing lead generation and nurturing throughout the sales funnel
  • Partnered cross-functionally with Sales, Services, and Product teams to ensure cohesive, high-impact messaging that strengthens customer relationships and maintains brand consistency across all touchpoints
  • Established and maintained a content calendar, overseeing the creation and distribution of monthly newsletters, webinars, and third-party collaborations to maximise campaign reach and generate qualified opportunities
  • Implemented data-driven marketing automation workflows in HubSpot, leveraging insights from customer journey mapping to produce tailored content, such as videos, case studies, and success stories, that reinforces brand connection and enhances customer engagement.

Marketing and Sales Coordinator

EdSmart
01.2021 - 07.2021
  • Provided marketing consulting services to educational institutions, focusing on brand positioning, market analysis, and digital outreach strategies

Marketing Consultant

Global Research for Excellence in Education GREE
01.2018 - 01.2019
  • Create branding assets for branding tools for launching in Indian market
  • Create and execute paid social ads on Linkedin for brand awareness
  • Execute and monitor social media strategies across social media platforms LinkedIn, Facebook and Twitter
  • Create Sales pitches and deck to support the sales team
  • Write-up blogs and copy for marketing communications
  • Coordinate with design team for all offline branding materials
  • Liaise with printings and publications for offline branding
  • Liaise with local vendors for organising events
  • Create branding and sales related printing assets for Expos and Edu Summits
  • Supported the marketing and sales teams in enhancing customer acquisition and promoting brand growth through targeted initiatives

Marketing Coordinator

Crownit Pvt Ltd
01.2016 - 01.2018
  • Collaborate with design and content teams to ensure timely publication of website content
  • Develop digital and print assets, including sales point material and social media plans
  • Coordinate engagement events, client liaison and customer enquiry handling
  • Assist the marketing team with briefing new products and product innovations
  • Work with the product development team on existing projects
  • Prepare sales pitches and presentations
  • Research market and social trends to support the work of the social media team
  • Prepare weekly status and analytics reports
  • Prepare visual content for social media, Facebook, Instagram and LinkedIn

Marketing Associate

Interviewbit
01.2015 - 01.2016
  • Managed marketing campaigns to drive enrollment and brand awareness.
  • Conducted research to analyse tech education trends and user preferences.
  • Created and coordinated content tailored to tech learners and professionals.
  • Tracked performance metrics to optimise campaigns and boost engagement.
  • Prepared impactful decks for presentations and campaign strategies.
  • Managed contractors for design and copy to ensure quality and timely delivery.

Education

Certificate in Digital Marketing -

Google

Certified in Digital Marketing -

HubSpot

MBA - Marketing

Chandigarh Business School
India
04-2015

Bachelors of Commerce - Commerce

HNB Garhwal University
05-2013

Skills

  • WordPress
  • Sharepoint
  • Marketing Automation
  • HubSpot
  • Customer Relationship Management
  • Project Management
  • Basecamp
  • Asana
  • Mondaycom
  • Myob
  • Creative and Designs
  • Canva
  • Adobe Indesign
  • Adobe PhotoShop
  • Adobe Premiere Pro
  • Adobe Illustrator
  • SEO
  • SEMRUSH
  • Apolloio
  • Customer relationship management (CRM)
  • Marketing campaigns
  • Marketing campaign development
  • Marketing analytics
  • Social media platforms
  • Brand-building strategies
  • Campaign management
  • Customer acquisition
  • Data analytics
  • Collateral creation
  • Web content branding
  • Go-to-market strategy development
  • Google Analytics understanding
  • Media Buying
  • Team leadership
  • Customer relationship management

Certification

  • Certificate in Digital Marketing, Google
  • Certified in Digital Marketing, HubSpot

Additionalinformation - References

Available upon request

Personal Information

Residency: Permanent Resident

Timeline

Marketing Manager

COGTEK
04.2024 - Current

Marketing Specialist

Annexa NetSuite Provider
08.2021 - 11.2023

Marketing and Sales Coordinator

EdSmart
01.2021 - 07.2021

Marketing Consultant

Global Research for Excellence in Education GREE
01.2018 - 01.2019

Marketing Coordinator

Crownit Pvt Ltd
01.2016 - 01.2018

Marketing Associate

Interviewbit
01.2015 - 01.2016

Certified in Digital Marketing -

HubSpot

Certificate in Digital Marketing -

Google

MBA - Marketing

Chandigarh Business School

Bachelors of Commerce - Commerce

HNB Garhwal University

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Ira Badola