Iresha Palansuriya
Kellyville,NSW
Summary
Artistic visual merchandiser brings several years of superior merchandising performance. Meticulous and creative with drive for increasing sales and brand awareness through skillful product promotion. Builds and maintains attractive displays and manages floor resets to enhance customer shopping experiences.
Detail-oriented Store Manager experienced in optimizing retail operations and driving sales growth. Delivered impactful results through effective communication, strong relationship-building skills, and innovative visual merchandising strategies. Focused on enhancing brand visibility and maintaining high standards of efficiency to consistently exceed performance expectations.
Overview
6
6
years of post-secondary education
21
21
years of professional experience
Work History
Internal window covering designer/Sales Executive
Shade Elegance Window Blinds
Sydney, NSW
01.2017 - Current
- Collaborated with clients to identify design needs and deliver customized solutions that align with their vision.
- Designed custom window, based on client specifications and preferences.
- Created detailed sketches and digital presentations to visualize client interior designs and meet specific needs.
- Sourced and selected high-quality materials for various window blind styles. for various window blind styles and applications.
- Researched industry trends to enhance design offerings and ensure alignment with current market preferences.
- Researched industry trends in digital media, technology, and web design best practices.
Senior Visual Merchandiser/ Floor designer
Calabro Bridal
Wetherill Park
01.2010 - 05.2016
- Designed creative displays to enhance bridal gown presentation and customer engagement.
- Created window and in-store displays to promote new product launches.
- Implemented seasonal themes that reflected current fashion trends in bridal wear.
- Sourced materials and props to create innovative and attractive store displays.
- Collaborated with sales team to align visual strategies with seasonal promotions.
- Trained staff on visual merchandising techniques and best practices for product presentation.
- Organized store layout, fixtures and visual merchandising standards.
- Managed inventory organization to ensure seamless access to merchandise for displays.
Store Manager
Wittner Shoes
Castle Hill
01.2007 - 04.2009
- Managed daily operations of retail store and ensured smooth workflow.
- Trained and supervised staff on customer service and sales techniques.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Implemented visual merchandising strategies to enhance product displays.
- Monitored inventory levels and placed orders to restock shelves.
- Conducted inventory assessments to maintain optimal stock levels.
- Resolved customer complaints and ensured satisfaction with service provided.
- Collaborated with corporate on promotional campaigns and store initiatives.
- Updated and maintained store signage and displays.
Visual Merchandiser
Myer
Sydney CBD
06.2005 - 01.2007
- Developed engaging visual displays aligning with brand standards and seasonal themes.
- Analyzed customer traffic patterns to optimize product placement and visibility.
- Collaborated with the merchandising team to refresh store layouts regularly.
- Assisted in selecting merchandise for promotional displays and events.
- Maintained cleanliness and organization of display areas throughout the store.
Education
Certificate IV - Certificate IV in Business Administration
TAFE
Blacktown, NSW 10.2007 - 09.2008
Certificate III - Certificate III Business Administration
TAFE
Blacktown 03.2006 - 09.2007
Complete And Qualified - On The Job Visual Merchandise Course
Myer CBD
06.2005 - 12.2005
Advanced Diploma - Advanced Diploma I Fashion Design, Hair And Make U
Beauty Academi
Colombo Sri Lanka 03.1998 - 10.2000
Skills
- Market trend analysis
- Competitor analysis
- Product promotion
- Customer engagement
- Sales team collaboration
- Employee training
- Attention to detail
- Time management
- Effective communication
Affiliations
- Hobby/Side Hustle: Wardrobe Organiser – I enjoy helping people declutter and organise their wardrobes, creating stylish, practical, and easy-to-maintain spaces.
Timeline
Internal window covering designer/Sales Executive
Shade Elegance Window Blinds
01.2017 - Current
Senior Visual Merchandiser/ Floor designer
Calabro Bridal
01.2010 - 05.2016
Certificate IV - Certificate IV in Business Administration
TAFE
10.2007 - 09.2008
Store Manager
Wittner Shoes
01.2007 - 04.2009
Certificate III - Certificate III Business Administration
TAFE
03.2006 - 09.2007
Visual Merchandiser
Myer
06.2005 - 01.2007
Complete And Qualified - On The Job Visual Merchandise Course
Myer CBD
06.2005 - 12.2005
Advanced Diploma - Advanced Diploma I Fashion Design, Hair And Make U
Beauty Academi
03.1998 - 10.2000