Isabella Harris
Sydney,NSW
Summary
Dynamic E-Commerce professional with over four years of experience managing luxury retail platforms and digital marketing initiatives. Skilled in website optimization, data analysis and implementing strategies to enhance customer experiences and drive growth. Proficient in data analytics and passionate about the luxury sector. Ready to contribute effectively to the Australian and New Zealand online market landscape.
Overview
6
6
years of professional experience
Work History
Digital Content and Marketplace Executive
Carla Zampatti
04.2023 - Current
- Monitored and analyzed website performance daily to ensure optimal functionality and identify enhancement opportunities
- Integrated and managed marketplaces, affiliate partnerships and living streaming, increasing annual revenue by over $300,000
- Implemented and optimized e-commerce marketing campaigns, enhancing user experience and driving traffic
- Managed product enrichment and promotional activities on Shopify, improving sales and user experience
- Developed comprehensive reports on commercial performance and market trends that equip senior management with the necessary insights for informed decision-making
- Expanded global reach and revenue by managing partnerships with Global-E, entering 204 international markets
Digital Content Coordinator
Camilla
07.2021 - 04.2023
- Managed three regional websites (Australia, United States, and Europe), creating consistent branding and streamlined user experiences improving customer engagement.
- Enhanced visual merchandising strategies to optimize product displays, resulting increased online conversion rates.
- Performance analysis and reporting resulting in improved sales.
- Executed promotional campaigns, managing regional product pricing driving customer acquisition and sales growth.
E-commerce Coordinator / Customer Service Manager
Farage
12.2020 - 07.2021
- Managed online operations utilizing Magento, with a primary focus on delivering exceptional user experience and efficient order fulfillment
- Generated performance reports to assess sales metrics, fostering continuous improvement initiatives
- Enhanced customer service protocols to ensure high levels of client satisfaction and engagement
Sales Associate / Manager / E-commerce Warehouse Assistant
Zimmermann
11.2018 - 09.2020
- Directed sales teams in adopting a customer-centric approach, resulting in improvements in client retention and consistently surpassing key performance indicators
- Conducted inventory audits and ensured data accuracy in order processing, thereby facilitating efficient stock management
Education
Bachelor of Commerce - Marketing and Entrepreneurship
Macquarie University
North Ryde, NSW01.2019
Skills
- Digital marketing strategies
- Data analysis
- Proactive in process improvement
- Google Analytics
- Microsoft Excel
- E-commerce platform management
- Digital content creation
- SEO optimization
- Affiliate marketing
- Customer experience enhancement
Timeline
Digital Content and Marketplace Executive
Carla Zampatti
04.2023 - Current
Digital Content Coordinator
Camilla
07.2021 - 04.2023
E-commerce Coordinator / Customer Service Manager
Farage
12.2020 - 07.2021
Sales Associate / Manager / E-commerce Warehouse Assistant
Zimmermann
11.2018 - 09.2020
Bachelor of Commerce - Marketing and Entrepreneurship
Macquarie University
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