Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Isabelle Axel

Sydney,NSW

Summary

Dynamic retail marketing professional with a proven track record in enhancing sustainability, specifically at Hyve Group Pure London. Expertise in enriching customer experiences and driving sales through effective collaboration and commercial insight. Notable achievements include delivering successful promotional support and optimizing order management, resulting in significant increases in customer satisfaction. Committed to advancing sustainable practices within the retail sector.

Overview

6
6
years of professional experience

Work History

Sales Assistant

NewYorker
04.2024 - 10.2024

I delivered exceptional customer service by assisting with product selection, offering styling advice, and ensuring a positive shopping experience. I actively contributed to achieving sales targets through upselling and cross-selling, while maintaining up-to-date knowledge of seasonal trends and product offerings. I supported visual merchandising, helped manage inventory, and ensured the store was well-presented and fully stocked. Additionally, I processed customer transactions efficiently and work collaboratively with the team to maintain a clean and organised store environment.

Bar Server

Johnny Brand Citizens
09.2021 - 12.2021

Responsible for customer sales and service. Greeting festival goers and creating a welcoming, fun atmosphere. Stock replenishment and till management. Maintained a clean and organized bar, ensuring compliance with health and safety regulations.

Sales Assistant

Victoria secret
04.2021 - 05.2021

Responsible for customer service and sales, merchandising, including point of sale promotions, receiving, tagging stock, plus a shared ownership of a colleague, and customer health, safety, and well-being.

Marketing Assistant

Hyve Group Pure london
02.2019 - 07.2019

Pure London is the UK’s number one, leading B2B fashion trade event, held at London Olympia. I was charged with running the #PowerOfOne stand. The Power of One campaign, in association with the UN’s sustainable development goals, energizes fashion retailers and brands to make small changes that create big differences toward the creation of a better world. The stand sold T-shirts with various themes: #PassItOn has the circular economy at its heart, encouraging all to reuse, repair, and recycle their best-loved items. #DoYouNeedIt encourages retailers to offer email receipts, reducing our reliance on paper. #CheckingIn is putting people first and prioritizing mental health within retail. I proudly explained the campaign and sold the T-shirts, which raised money for a sustainable charity.

PR Assistant

Good Results
07.2018 - 09.2018

Worked with good results on their trade exhibitions. Tasked with assisting in the running of an on-site press office, welcoming and hosting press, influencers, and VIPs, including Megan McKenna and Maya Jama. Collation of customer testimonials for the creation of sales and marketing collateral for use in future seasons. Visitor and exhibitor research to understand customer sentiment, and craft insight for the client exhibition team to drive improvements of the event.

Education

Single Course Masters And Diploma - Marketing

Copenhagen Business School
06-2024

Bachelors - Fashion Marketing

Leeds Beckett University
06-2023

GCSE & A Level -

Hayes School
07-2020

Skills

  • Retail marketing
  • Understanding of commercial awareness
  • Proactive team player
  • Sustainability improvement
  • Promotional support
  • Order management
  • Relationship building
  • Sales expertise
  • Social media engagement

Interests

I recently completed just under a year living in Denmark to retain my citizenship Prior to this I spent 4 months travelling around south east Asia which was an eye opening experience I won't forget Music plays a big part in my life I play the piano ,flute and can DJ minimal techno which I have DJ’d in clubs in the UK and love getting the crowd on a high Sport and hiking are my other passions I was in the school netball team and was awarded the prestigious Jack Petchey award
through the scouts for survival skills and for raising £1500 for Great Ormond Street when climbing Mount Snowden

Timeline

Sales Assistant

NewYorker
04.2024 - 10.2024

Bar Server

Johnny Brand Citizens
09.2021 - 12.2021

Sales Assistant

Victoria secret
04.2021 - 05.2021

Marketing Assistant

Hyve Group Pure london
02.2019 - 07.2019

PR Assistant

Good Results
07.2018 - 09.2018

Bachelors - Fashion Marketing

Leeds Beckett University

GCSE & A Level -

Hayes School

Single Course Masters And Diploma - Marketing

Copenhagen Business School
Isabelle Axel