Issabella Bergan
Hype, Accent Group Ltd
Newcastle,NSW
11
years of professional experience
1
Certification
A motivated marketing student with a passion for social media and brand engagement, seeking to build a career as a Social Media Specialist in the sports industry. My hands-on experience in retail management has provided valuable skills including team leadership, customer engagement, visual merchandising, time and campaign management. Proven ability to analyze trends and implement marketing strategies to drive customer engagement . I am now excited to apply these strengths into a digital environment.
Work History
Assistant Store Manager
1 Year 10 Months- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
- Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
- Maintained visual merchandising standards to create an engaging shopping experience for customers.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
Store Manager
1 Year 11 Months- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
Retail Assistant
4 Months- Greeted customers, helped locate merchandise, and suggested suitable options.
- Collaborated with team members to accomplish sales goals and improve overall store performance.
- Interacted with customers proactively, identifying needs and offering suitable product recommendations.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.
Waitress
1 Year 8 Months- Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
- Used cash registers and credit card machines to cash out customers.
- Kept server areas clean and stocked to increase efficiency while working tables.
- Greeted new customers, discussed specials and took drink orders.
- Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals and walk-in business.
- Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
- Bussed and reset tables to keep dining room and work areas clean.
- Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
- Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.
Area Leader
6 Years 10 Months- Supported management in handling customer influx and providing individuals with tailored experiences, building valuable connections with public and relaying feedback to company leadership.
- Identified and removed obstacles in customer experience, supporting individual discovery through direct partnerships with General Manager and company leadership.
- Built positive and productive relationships with store and field leadership.
- Supervised 4 locations (McCafe, Front of House, Back of house and Drive Thru) to enforce high-quality standards of operation.
- Trained new staff members.
- Modeled best practices for sales and customer service.
- Assisted with coffee and food making.
Education
Bachelor of Marketing - Business
Certificate III - Assistant in Nursing
High School Diploma
Skills
Problem-Solving
Time Management
Multitasking and Organization
Customer Service Management
Team Leadership
Friendly and Positive
Inventory Management
Store Merchandising
Team Building and Leadership
Campaign management
Accomplishments
HYPE
- Consistently hit monthly sales targets, including high-impact retail periods such as December and June.
- Developed and executed visual merchandising campaigns that promoted new arrivals and aligned with emerging trends, driving customer engagement.
- Delivered on-the-spot coaching to foster team collaboration, resulting in improved sales performance.
CATERPILLAR
- Achieved highest personal sales revenue nationally, demonstrating strong customer engagement.
- Awarded Best Added Value Sales Manager in NSW for consistently exceeding personal performance KPI's.
- Led and executed successful campaigns for CAT Workwear AU, whilst supporting other store locations with visual merchandising initiatives.
- Selected by Area Manager to assist in ideas for brand and influencer marketing, highlighting my skills in strategic brand alignment.
Certification
- First Aid Certificate
- Certificate III in Health Services Assistance - HLTAID003
- Working With Children's Check
Timeline
Assistant Store Manager
Hype, Accent Group Ltd
11.2024 - CurrentRead More
Store Manager
Caterpillar, Accent Group Ltd
01.2023 - 12.2024Read More
Retail Assistant
4Workers, Accent Group Ltd
08.2022 - 12.2022Read More
Waitress
Laundy Hotels
12.2020 - 08.2022Read More
Area Leader
McDonalds
02.2014 - 12.2020Read More
TAFE NSW
Certificate III from Assistant in Nursing
Read More
Brisbane Water Secondary College
High School Diploma
Read More
International College of Management
Bachelor of Marketing from Business
Read More