Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Issabella Bergan

Newcastle,NSW

Summary

A motivated marketing student with a passion for social media and brand engagement, seeking to build a career as a Social Media Specialist in the sports industry. My hands-on experience in retail management has provided valuable skills including team leadership, customer engagement, visual merchandising, time and campaign management. Proven ability to analyze trends and implement marketing strategies to drive customer engagement . I am now excited to apply these strengths into a digital environment.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Assistant Store Manager

Hype, Accent Group Ltd
11.2024 - Current


  • Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
  • Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
  • Maintained visual merchandising standards to create an engaging shopping experience for customers.
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.

Store Manager

Caterpillar, Accent Group Ltd
01.2023 - 12.2024
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Maximized sales by creating innovative visual merchandising displays and store layouts.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
  • Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.

Retail Assistant

4Workers, Accent Group Ltd
08.2022 - 12.2022


  • Greeted customers, helped locate merchandise, and suggested suitable options.
  • Collaborated with team members to accomplish sales goals and improve overall store performance.
  • Interacted with customers proactively, identifying needs and offering suitable product recommendations.
  • Worked closely with shift manager to solve problems and handle customer concerns.
  • Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.

Waitress

Laundy Hotels
12.2020 - 08.2022
  • Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
  • Used cash registers and credit card machines to cash out customers.
  • Kept server areas clean and stocked to increase efficiency while working tables.
  • Greeted new customers, discussed specials and took drink orders.
  • Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals and walk-in business.
  • Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
  • Bussed and reset tables to keep dining room and work areas clean.
  • Resolved guest and employee complaints to maintain complete customer satisfaction and workforce effectiveness.
  • Collaborated with kitchen staff to correctly update customers on unavailable dishes and wait times.

Area Leader

McDonalds
02.2014 - 12.2020
  • Supported management in handling customer influx and providing individuals with tailored experiences, building valuable connections with public and relaying feedback to company leadership.
  • Identified and removed obstacles in customer experience, supporting individual discovery through direct partnerships with General Manager and company leadership.
  • Built positive and productive relationships with store and field leadership.
  • Supervised 4 locations (McCafe, Front of House, Back of house and Drive Thru) to enforce high-quality standards of operation.
  • Trained new staff members.
  • Modeled best practices for sales and customer service.
  • Assisted with coffee and food making.

Education

Bachelor of Marketing - Business

International College of Management
Online
09.2026

Certificate III - Assistant in Nursing

TAFE NSW
10.2020

High School Diploma -

Brisbane Water Secondary College
12.2018

Skills

  • Problem-Solving
  • Time Management
  • Multitasking and Organization
  • Customer Service Management
  • Team Leadership
  • Friendly and Positive
  • Inventory Management
  • Store Merchandising
  • Team Building and Leadership
  • Campaign management

Accomplishments

HYPE


  • Consistently hit monthly sales targets, including high-impact retail periods such as December and June.
  • Developed and executed visual merchandising campaigns that promoted new arrivals and aligned with emerging trends, driving customer engagement.
  • Delivered on-the-spot coaching to foster team collaboration, resulting in improved sales performance.


CATERPILLAR


  • Achieved highest personal sales revenue nationally, demonstrating strong customer engagement.
  • Awarded Best Added Value Sales Manager in NSW for consistently exceeding personal performance KPI's.
  • Led and executed successful campaigns for CAT Workwear AU, whilst supporting other store locations with visual merchandising initiatives.
  • Selected by Area Manager to assist in ideas for brand and influencer marketing, highlighting my skills in strategic brand alignment.



Certification

  • First Aid Certificate


  • Certificate III in Health Services Assistance - HLTAID003


  • Working With Children's Check


Timeline

Assistant Store Manager

Hype, Accent Group Ltd
11.2024 - Current

Store Manager

Caterpillar, Accent Group Ltd
01.2023 - 12.2024

Retail Assistant

4Workers, Accent Group Ltd
08.2022 - 12.2022

Waitress

Laundy Hotels
12.2020 - 08.2022

Area Leader

McDonalds
02.2014 - 12.2020

Certificate III - Assistant in Nursing

TAFE NSW

High School Diploma -

Brisbane Water Secondary College

Bachelor of Marketing - Business

International College of Management

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Issabella Bergan