Jabin Roper
Mudgeeraba,Australia
Summary
Experienced sales leader with a strong focus on people and adaptability. Demonstrated expertise in direct sales management, enablement, and high-value account management. Proven track record of driving strategic regional initiatives in fast-paced B2B environments and diverse business contexts. Someone who possesses extensive knowledge of the full sales cycle, market trends, and content-based marketing. Builds trust and motivates highly effective teams, driving cultural change and collaborating cross-functionally to achieve sales, engagement, and business objectives. I thrive on innovative thinking and foster a culture of collaboration and openness to new ideas, resulting in scalable solutions. Demonstrated track record of increasing customer engagement and surpassing sales targets through opportunity identification, insights-based strategy building, and effective influence. A person who establishes sustainable relationships with stakeholders while leading teams with empathy, creativity, and strategic clarity to achieve exceptional outcomes. Successful Territory Manager bringing strong history of exceeding product revenue and customer targets. Goal-oriented manager with proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
10
10
years of professional experience
Work History
Regional Sales Manager - QLD
Seven Miles Coffee Roasters
01.2022 - 10.2024
- Managed the QLD sales team and sales pipeline, overseeing a client base worth $4.5M+ in annual revenue
- Developed sales and business development strategies for the existing account base for the team to action
- Analysed sales data and market trends to identify opportunities for growth and development, as well as highlighting growth opportunities through cross-selling and upselling
- Managed assets and CAPEX approvals to achieve the most profitable outcomes of new business and reinvestment
- Identified gaps and areas for improvement in sales team performance, and provided timely support and coaching
- Created a sales strategy for canvassing and cultivated a customer-focused and positive culture, built on trusted and sustainable internal and external relationships
- Built the skillset of the team to provide them with the autonomy and confidence to succeed, improve engagement, and instil a winner's mentality
- Identified gaps and facilitated knowledge sharing and continual professional growth
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Territory Manager - Gold Coast
Toby's Estate Coffee Roasters
01.2020 - 01.2022
- Devised effective territory sales and marketing strategies and processes to drive organisational goals and objectives
- Identified sales opportunities and executed data analysis, sales training and performance management
- Engaged existing and prospective customers, including product presentations, upselling and cross-selling
- Managed the OcToby's Fest annual event, a showcase annual event created to build brand awareness and marketplace credibility for warm lead generation
- Involved content development and event management
- Consistently met KPIs and grew existing cafe kg volume by an average of 8% via consulting and training initiatives
- Created sales tools for other Account Managers to upsell and cross-sell, yielding a high sales success rate
- Founded and implemented the OcToby's Feat nationwide event, collaboratively created a large event for big results
- Included live events, knowledge talks, competitions and fun customer engagement initiatives that re-engaged a younger demographic
- Achieved enhanced social media presence, higher brand awareness and strong sales results
Account Manager
Paradox Coffee Roasters, United Supplies
01.2017 - 01.2019
- Managed 22 accounts worth between $6K to $80K in annual revenue, including provision of customer consultation, education and support to help café owners build their businesses
- Established sales metrics for measured account satisfaction, expectations and desired outcomes, and created effective sales aids for staff
- Developed content-based marketing strategies for lead generation and implemented effective networking and cold-calling initiatives to generate new accounts
- Improved the perceived value of the Paradox product and brand through training, education and knowledge talks
- Cultivated long-term relationships with wholesale accounts and built individualised customer relationships to ensure longevity and increased value
- Boosted staff morale and engagement, fostering a positive environment that drove improved team productivity
Technical Sales Executive/ Senior Technician
United Supplies
01.2015 - 01.2017
- Managed and maintained organisational assets across the region of NSW, encompassing 160+ Gloria Jean's stores for the first four years, including developing and streamlining systems, processes and procedures
- Designed and implemented equipment training and maintenance systems for Franchise Partners, Head Trainers at Gloria Jean's, and State and Territory Managers Australia-wide
- Managed sales and accounts for businesses purchasing United Supplies equipment
- Developed and provided training of technical and speciality staff, including new hires
- Won major accounts and secured sales and service contracts with industry-leading coffee roasters
- Developed and streamlined preventative maintenance procedures and schedules for onsite equipment to maximise efficiency and consistency, ensure quality assurance, decrease costs and increase profitability
- Designed and implemented troubleshooting guides, dose setting techniques and on-site diagnostic test systems
- Created a Buyer's Guide, educational video content and marketing documentation, which contributed to building a strong base of online leads
Education
Negotiation Training Course -
Toby's Estate Coffee Roasters
01.2020
Technical Trainer -
La Marzocco
01.2015
Victorian Certificate of Education -
Newport Paisley High School
01.2001
Skills
- Sales Cold Calling Network
- Key Account Management
- Territory Management
- Business Growth
- Business Development
- Strategic Vision
- Strategic Planning
- Strategic Direction
- Event Management
- Project Management
- Market Analysis
- Data Analysis
- Customer Insights
- People Management
- Performance Management
- Sales Tools
- Process Optimisation
- Coaching
- Training
- Mentorship
- Cross-Selling
- Upselling
- Key Stakeholder Engagement
References
Available on request
Computertechnicalskills
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Power BI)
- NetSuite
- Hub Spot
- Cropster
- Canva
Timeline
Regional Sales Manager - QLD
Seven Miles Coffee Roasters
01.2022 - 10.2024
Territory Manager - Gold Coast
Toby's Estate Coffee Roasters
01.2020 - 01.2022
Account Manager
Paradox Coffee Roasters, United Supplies
01.2017 - 01.2019
Technical Sales Executive/ Senior Technician
United Supplies
01.2015 - 01.2017
Technical Trainer -
La Marzocco
Victorian Certificate of Education -
Newport Paisley High School
Negotiation Training Course -
Toby's Estate Coffee Roasters
Similar Profiles
ABDULRAHMAN ALHARBIABDULRAHMAN ALHARBI
Sales Representative at Coffee Roasters And Coffee ShopSales Representative at Coffee Roasters And Coffee Shop
Glenda GomezGlenda Gomez
Sales Manager/Accounting Assistant at Five Star Coffee Roasters/DLF Coffee ImpotersSales Manager/Accounting Assistant at Five Star Coffee Roasters/DLF Coffee Impoters
Benita PeekBenita Peek
Production Technician at Keurig Green Mountain Coffee RoastersProduction Technician at Keurig Green Mountain Coffee Roasters
Martha Lucia MeadowsMartha Lucia Meadows
Early Childhood Educator at Mosaic Early Learning CentreEarly Childhood Educator at Mosaic Early Learning Centre
Fiona HuptonFiona Hupton
Psycho Social Recovery Coach at Phoenix 360 Degree ServicePsycho Social Recovery Coach at Phoenix 360 Degree Service