JACINTA COLLEY
MANLY WEST,Australia
Summary
Currently leading Vida Wood Australia's sales direction, development and customer relationships. With a 20 plus year career I have worked with several of the largest Forestry companies in the country with roles of increasing complexity and scale. My direct style, transparency and attention to detail has allowed me to grow the company’s market share across differing market conditions, segments and geographic locations. With an enduring professional approach, I will always accept a challenge with energy and enthusiasm. Currently hold key positions with several diverse groups, including Chair of the Australian Timbers Import Federation.
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
22
22
years of professional experience
Work History
Sales Director
Vida Wood Australia
06.2019 - Current
- Overseer to all Sales transactions for Vida / Canfor Australia wide
- Develop strategies for the achievement of territory and market objectives including budged sales, volume (m3) & margin
- Assisting external & internal staff to promote and sell timber-based products to frame & truss fabricators, building supply outlets & major hardware groups
- Proactively build relationships through excellent customer service & customer satisfaction
- Assist and resolve credit claims, unpaid invoices, product & customer complaints
- Identify opportunities to optimise sales performance and create value by challenging existing processes, encouraging innovation and driving necessary change
- Utilise broad product and sales knowledge to properly provide accurate, up to date information regarding customers, activities, marketing initiatives and sales opportunities
- Maintain relationships with key customers, develop mutual sales plans, provide conflict resolution where needed and keep internal stakeholders informed on a timely basis
- Overseer to all National Groups
- Independent Hardware Group (Home Timber & Hardware & Mitre 10 combined)
- Bunnings
- HBT (Hardware Builders Group)
- Natbuild
- Managing all aspects of the business partnership including:
- Promotional planning, execution & evaluation
- Trading & Rebate term negotiations
- Develop, implement & collaborate strategic business plans aimed at maximising mutual business objectives
- Drive revenue within the groups and generate new business
- Strategic relationship building
- Attend & participate in relevant trade events nominated
- Manager all Advertising and Marketing
- Website Function / Performance
- Social Media Platforms
- Advertising in various publications for all content / online communications & editorials
Committee Chair
Australian Timber Importers Federation
06.2019 - Current
- Company Overview: The Australian Timber Importers Federation Inc (ATIF) is the peak national body representing the business interests of timber and wood-based product importing and wholesaling companies
- Board Member from June 2019 – October 2023
- Chair from October 2023 - Current
- ATIF represents and advocates for the importing sector of the timber industry in national fora
- ATIF is governed by a constitution and board of directors
- The Federation interacts with Federal Government ministers and departments on various issues, such as the strategic importance of timber imports to housing and domestic employment, legality assurance and certification systems and forest management policy and practice
- ATIF has been established for over 40 years and represents the interests of the Australian timber importing and wholesaling sector of the timber industry
- ATIF is responsible for coordinating the national and some state activities of timber importers and wholesalers, including identifying and progressing issues within the purview of the Federal Government, such as relevant policies and legislation, customs and boarder protection and trade matters
- The Australian Timber Importers Federation Inc (ATIF) is the peak national body representing the business interests of timber and wood-based product importing and wholesaling companies
- Voluntary position
National Account Manager
Simmonds Lumber
03.2016 - 05.2019
- Overseer to all National Buying Groups
- IHG (Independent Hardware Group - Mitre 10 & John Danks)
- Bunnings
- HBT (Hardware Builders Group)
- Natbuild
- Managing all aspects of the business partnership including Trading & Rebate term negotiations
- Promotional planning, execution & evaluation, develop, implement & collaborate strategic business plans aimed at maximising mutual business objectives
- Attend to all customer complaints, queries, need, ensuring that a high level of customer satisfaction is obtained, drive revenue within the groups and generate new business
- Strategic relationship building, involved in assisting relevant marketing material
- Attend & participate in relevant trade events nominated
- Manage all Advertising & Marketing + Company Spokesperson
- Purchasing Manager of all Products from Germany based company Swiss Krono - Company liaison / contact / navigator of all enquiries
- Full Time
Sales Manager - Qld
Simmonds Lumber
11.2015 - 10.2017
- Develop strategies for the achievement of territory and market objectives including budged sales & margin
- Assisting staff to promote and sell timber & wood-based products to frame & truss fabricators, building supply outlets & major hardware groups
- Coach and mentor Internal Sales Representatives and newly appointed Account Managers
- Proactively build relationships through excellent customer service & customer satisfaction
- Assist and resolve credit claims, unpaid invoices, product & customer complaints
- Full Time
Sales Executive - Qld
Simmonds Lumber
09.2005 - 10.2015
- Territory Management of an established Customer base QLD/NSW/NT
- Understanding of customers business, needs & growth avenues
- Product manager for Furniture includes budget & sales analysis
- Ensuring supply and IFOT delivery to customers
- Dealing with quality complaints
- Budgets/Forecasting & Sales Plans
- Prepare and complete presentations to National Customers
- Liaison with transport companies, overseas suppliers & local suppliers
- Full Time
Manager – Key Accounts Frame & Truss Division QLD
Carter Holt Harvey
03.2003 - 09.2005
- Territory Management of an established Customer base
- Understanding of customers business, needs & growth avenues
- Allocation of customer orders from specified locations
- Ensuring supply and IFOT delivery to customers
- Dealing with quality complaints
- Budgets/Forecasting & Sales Plans
- Back up for National Segment Manager
- Liaison with Customer Service Teams, internal staff & despatches to ensure a smooth process
- Full Time
Education
CERTIFICATE III - RETAIL OPERATIONS
South East institute of TAFE
01.1998
S.A.C.E I & II -
Grant High School
01.1997
Skills
- Sales strategies
- Networking and relationship building
- Goals and performance
- Presentations and public speaking
- Sales presentations
- Business development and planning
- Contract negotiations
- Territory management
- Sales process optimization
- Sales planning
- Client and stakeholder relations
- Systems and software expertise
Other courses awards certificates
- National Sales Representative of the Year, TABMA, 10/01/15
- QLD Sales Representative of the Year, TABMA QLD, 10/01/14
- QLD Sales Representative of the Year, TABMA QLD, 10/01/06
- Advanced Negotiation Skills, AIM QLD, 06/01/04
- Working Smart with Microsoft Outlook, 03/01/04
- Management Development Programme, CHH Woodlogic, 02/01/04
- Essential Selling Skills, AIM QLD, 06/01/03
- Certificate of Competency in Customer Service (Retail), ARC of SA, 1998
- Certificate III in Retail Operations, TAFE SA, 1998
- Certificate II in Retail Operations, TAFE SA, 1998
- Certificate I in Retail Operations, TAFE SA, 1998
Special interests
- Current Chair of Australian Timber Importers Federation
- Current Board Member of Women in Forest & Timber Network Industry (WFTN)
- Enjoy watching most sports, particularly Netball, Tennis, Rugby at a high level
- Family
- Networking
Telephone
0427 209 807
Record of educational achievement
Certificate III in Retail Operations, South East Institute of TAFE, 1998, S.A.C.E I & II, Grant High School, 1993 - 1997
Languages
English
Full Professional
Timeline
Sales Director
Vida Wood Australia
06.2019 - Current
Committee Chair
Australian Timber Importers Federation
06.2019 - Current
National Account Manager
Simmonds Lumber
03.2016 - 05.2019
Sales Manager - Qld
Simmonds Lumber
11.2015 - 10.2017
Sales Executive - Qld
Simmonds Lumber
09.2005 - 10.2015
Manager – Key Accounts Frame & Truss Division QLD
Carter Holt Harvey
03.2003 - 09.2005
S.A.C.E I & II -
Grant High School
CERTIFICATE III - RETAIL OPERATIONS
South East institute of TAFE
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