Summary
Overview
Work History
Education
Skills
Interests
References
Timeline
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Jack Otis

Bentleigh East

Summary

Digital Marketing Specialist skilled at planning, executing and optimising online marketing strategies. Demonstrated success in elevating brand presence and driving product sales across multiple digital channels, including websites, e-commerce platforms, search engines, and social media. Proficient in deploying effective SEO strategies and refining website optimisation to enhance customer engagement and elevate search engine rankings. Skilled in leveraging analytical insights to make data-driven decisions and refine strategies for maximum impact.

Known for strong collaboration skills, effectively working with cross-functional teams to align marketing strategies with business objectives. Highly organised and detail-oriented, with a strong understanding of competitive dynamics within the retail industry.

Overview

5
5
years of professional experience

Work History

Digital Experience Specialist

Bakers Delight
06.2022 - Current
  • Utilising WordPress CMS to manage and optimise website content, enhancing user engagement, improving customer experience, driving website traffic, and boosting search engine visibility for campaigns and products.
  • Developing and executing SEO strategies to increase organic search traffic, conducting website tracking through GTM, optimising existing content, performing keyword research, and creating new content to enhance brand visibility and reach.
  • Managing e-commerce operations for over 500 bakeries across Uber Eats, Menulog, and Click & Collect platforms. Drove sales through paid activity, resolved day-to-day operational issues, managed product listings, and expanded network participation by driving regular new sign ups.
  • Provided regular analytics-based reports to senior management on digital marketing performance across the website, Google and e-commerce platforms by utilising analytics tools such as GA4 to track and measure performance.
  • Played a pivotal role in the planning of a new website and e-commerce platform. Collaborated with digital agencies to design wireframes, optimise UX/UI experiences, and oversee website development and testing phases.

E-Commerce Assistant

Tan Fan
06.2023 - Current
  • Assisting casually to manage the e-commerce website via Shopify to enhance product promotion and sales, while maintaining landing pages, product details, and inventory.
  • Conducting sales data analysis to forecast future sales, assess stock needs, and understand consumer behaviours.
  • Evaluating abandoned checkouts, customer feedback, and industry best practices to pinpoint opportunities for enhancing the online shopping experience.

Digital Experience Coordinator

Bakers Delight
05.2021 - 06.2022
  • Assisted with managing end-to-end digital operations encompassing website content management, including the creation of landing pages, updates to product listings, recipes, and campaign materials.
  • Assisted with content creation by writing impactful blogs, developing persuasive landing page copy, and creating engaging social media captions to enhance brand visibility.
  • Managed the planning and execution of social media strategies across multiple platforms, utilising Sprout Social for scheduling and customer interaction to foster community engagement.
  • Successfully oversaw and optimised third-party delivery platforms such as Uber Eats and Menulog, streamlining bakery onboarding processes, resolving operational challenges, and ensuring up-to-date product menus aligned with promotional campaigns.
  • Implemented efficient CRM product data management practices, inputting comprehensive product information and designing user-friendly POS screens tailored for national bakery campaigns.
  • Maintained Google Business listings for 500+ bakeries nationwide, ensuring accurate and current information on trading hours and promptly addressing customer feedback and reviews to uphold brand reputation.

Marketing Assistant

Career Management Services
09.2020 - 05.2021
  • Organising and executing marketing campaigns
  • Creating and managing social media schedule through Hootsuite
  • Creating marketing collateral such as flyers and advertisements
  • Producing weekly articles and reports about the job market and economy
  • Extensive market research

Accounts Assistant

Luxury Escapes
03.2019 - 12.2019
  • Following a 3 month internship with one of Australia's largest luxury holiday companies, I was offered a part-time position assisting the finance team with auditing, maintaining accounts, processing payments, preparation of full year budgets for the executive team, monthly reporting and extensive Microsoft Office skill development

Education

Bachelor of Marketing & Bachelor of Business -

Monash University
06.2020

Victorian Certificate of Education (VCE) -

Brighton Grammar School
11.2015

Skills

  • CMS & E-Commerce Platform Management
  • Website Content Creation & Optimisation
  • Search Engine Optimization (SEO)
  • Google Analytics 4 and Microsoft Suite
  • Reporting
  • Product Management
  • Communication & Stakeholder Management
  • Organisation & Time Management

Interests

  • Sports including AFL, Tennis & UFC
  • Skiing, running & gym
  • Travelling

References

Available upon request.

Timeline

E-Commerce Assistant

Tan Fan
06.2023 - Current

Digital Experience Specialist

Bakers Delight
06.2022 - Current

Digital Experience Coordinator

Bakers Delight
05.2021 - 06.2022

Marketing Assistant

Career Management Services
09.2020 - 05.2021

Accounts Assistant

Luxury Escapes
03.2019 - 12.2019

Bachelor of Marketing & Bachelor of Business -

Monash University

Victorian Certificate of Education (VCE) -

Brighton Grammar School

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Jack Otis