Summary
Overview
Work History
Education
Skills
Interests
References
Timeline
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Jack Otis

Elsternwick

Summary

Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Proven track record of promoting both brand and products successfully through multiple digital channels including website, e-commerce, search engines and social media. Demonstrated success of increasing customer engagement and business visibility in online searches through successful SEO strategies and website optimisation while driving sales through various e-commerce platforms.


Excellent analytical and decision-making abilities as well as being highly organised and detail-oriented with an in-depth understanding of the competitive landscape specifically within the retail industry.

Overview

7
7
years of professional experience

Work History

Digital Experience Specialist

Bakers Delight
06.2022 - Current
  • Managing the website through WordPress CMS to create, update and optimise website content for both campaigns and products in order to reach and engage target audiences, improve the customer experience, increase website traffic and improve search visibility.
  • Managing SEO for the brand by developing and deploying content marketing strategies to improve organic search traffic through website tracking, optimisation of existing website content, keyword research and new content creation.
  • Responsible for managing the e-commerce accounts of more than 500 bakeries across Uber Eats, Menulog and Click & Collect including running paid activity to drive sales, managing day-to-day operational issues, managing product listings and driving new sign ups within the network.
  • Playing a key role in the planning and implementation of a brand new website and e-commerce platform including working with a digital agency to design the wireframes and ideal UX/UI experience for customers as well as working with the development agency to build and test the website prior to launch.
  • Regular reporting for senior management on digital marketing efforts using analytics tools such as GA4 to track and measure the success of digital marketing activities across the website, Google and e-commerce platforms.

E-Commerce Assistant

Tan Fan
06.2023 - Current
  • Assisting casually to manage the e-commerce website through Shopify to promote and sell products, while maintaining landing pages, product information and inventory.
  • Analysis of sales data to predict future sales, stock requirements and consumer behaviours.
  • Reviewing abandoned checkouts, customer feedback and best practices to identify areas of improvement in the online shopping experience.

Digital Experience Coordinator

Bakers Delight
05.2021 - 06.2022
  • Assisting with managing website content including building landing pages and updating products, recipes and campaign content
  • Assisting with content creation including writing blogs, landing page copy and social media captions
  • Managing the planning and scheduling of social media content across multiple social media channels as well as responding to customers using Sprout Social
  • Assisting with managing third party delivery platforms Uber Eats and Menulog including signing up new bakeries, solving day-to-day operational issues and updating the product menu for each campaign
  • Inputting all product information into internal CRM system and designing POS screens to be rolled out to all bakeries throughout the country
  • Managing Google Business listings for over 500 bakeries including updating trading hours, opening status and other bakeries details as well as responding to reviews

Marketing Assistant

Career Management Services
09.2020 - 05.2021
  • Creating and scheduling multiple daily social media posts across 5 platforms through Hootsuite
  • Creating marketing collateral such as flyers and advertisements
  • Organising and executing marketing campaigns
  • Producing marketing material through weekly articles and reports about the job market and economy including conducting market research

Accounts Assistant

Luxury Escapes
06.2019 - 12.2019
  • Following an internship, I was offered a part-time position assisting the finance team with auditing, maintaining accounts, processing payments, preparation of full year budgets for the executive team, monthly reporting and extensive Microsoft Office skill development

Intern

Luxury Escapes
03.2019 - 05.2019
  • Completed a 3 month internship credited as 2 units towards my university degree ranging from roles in finance, marketing, legal and sales departments with one of Australia's largest luxury holiday companies.

Sales Assistant

Coles
12.2016 - 06.2020
  • Worked part-time in one of Coles' largest deli's in Victoria and was responsible for opening and closing the deli while developing skills in customer service, teamwork, delegation and health/safety.

Education

Bachelor of Marketing & Bachelor of Business -

Monash University
06.2020

Brighton Grammar School
11.2015

Skills

  • CMS & E-Commerce Platform Management
  • Search Engine Optimization (SEO)
  • Website Content Creation & Optimization
  • Google Analytics 4 and Microsoft Suite
  • Reporting
  • Organisation & Time Management

Interests

  • Sports including AFL, Tennis & UFC
  • Skiing, running & gym
  • Travelling
  • Investing in financial markets

References

Available upon request

Timeline

E-Commerce Assistant

Tan Fan
06.2023 - Current

Digital Experience Specialist

Bakers Delight
06.2022 - Current

Digital Experience Coordinator

Bakers Delight
05.2021 - 06.2022

Marketing Assistant

Career Management Services
09.2020 - 05.2021

Accounts Assistant

Luxury Escapes
06.2019 - 12.2019

Intern

Luxury Escapes
03.2019 - 05.2019

Sales Assistant

Coles
12.2016 - 06.2020

Bachelor of Marketing & Bachelor of Business -

Monash University

Brighton Grammar School

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Jack Otis