Jack Tuftie

Brand Manager

Unreal Fur

01.2019 - Current

Photo and Video Campaign Direction: Lead the planning, execution, and roll out of over 50 branded photo and video campaigns.
Coordinate with photographers, videographers, stylists, and models to ensure brand consistency and creative excellence.
Manage budgets and timelines for all campaigns, ensuring projects are delivered on time and within budget.
Brand Growth Strategy: Develop and implement brand growth strategies that increased brand awareness e-commerce sales growth 20% YoY for three years running.
Conduct market research to identify emerging trends and consumer insights, using findings to shape marketing strategies.
Collaborate with the design and production teams to align product offerings with brand vision and market demand.
E-commerce Solutions: Enhance the brand's e-commerce platform, resulting in a 20% increase in online sales and a 15% improvement in user engagement.
Implement SEO, Paid Social, and SEM strategies to drive traffic and improve conversion rates.
Analyze e-commerce performance metrics to identify areas for improvement and optimize the customer journey.
Press and Communications: Develop and maintain strong relationships with key media outlets, securing coverage in top fashion magazines and blogs both domestically and abroad.
Craft compelling press releases and media kits that effectively communicated the brand's story and values.
Manage social media channels, growing the brand's online following by from 48k to 72k on Instagram through engaging content and strategic partnerships with a diverse array creators and Indigenous Australian artists.
Leadership and Team Collaboration: Supervise a team of 3 marketing and communications professionals, fostering a collaborative and creative work environment. Additionally managing stakeholder relationships with all agency partners.
Provide training and mentorship to team members, enhancing their skills and professional growth.
Work closely with cross-functional teams, including design, production, and sales, to ensure cohesive brand messaging and strategy.
Event Management: Organize and execute brand events, including AFW shows, product launches, and pop-up shops, increasing brand visibility and consumer engagement.
Partner with influencers and celebrities to amplify brand presence and reach new audiences. Specifically engaging in the US, Australian, and Chinese markets.
Data-Driven Decision Making: Utilize analytics tools to track campaign performance and consumer behaviour, informing future marketing strategies.
Conduct regular competitor analysis to stay ahead of market trends and maintain a competitive edge.