JACK WHITTY
Randwick,Australia
Summary
Account Executive with a strategic and client-facing approach who has successfully led high-volume, cross-channel media campaigns that met brand KPIs and business goals. Good at planning media as a whole, setting budgets for different channels, and administering campaigns on TV, digital, and video. Good at coordinating work across different departments (strategy, investment, and performance) and giving clients useful information that makes a big difference. Ready to take on an Account Manager role that focusses on new ideas, working with senior stakeholders, and planning for the entire client development process.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Executive for Media Planning and Delivery
Virgin Media Television
11.2023 - 04.2025
- Managed more than 70 media campaigns per month across both online and offline channels, making sure they were in line with company goals and audience analytics.
- Served as the main point of contact between media agencies, brand clients, and internal departments (strategy, investment, and performance).
- Led planning for implementation and delivery of campaigns for key accounts, making sure that everything went well and performance was maximised.
- Gave clients development plans and insights after the campaign, focussing on ROI and practical suggestions.
- Worked with the heads of Strategy and Investment to improve the splits in the channel budget and help with the annual planning cycles.
- Represented Virgin Media in industry events to keep up with new media trends and offer ideas.
- Helped new team members learn the ropes and helped Account Execs get started to make internal delivery more efficient.
Data Management Quantitative Analyst
BNY Mellon
11.2022 - 09.2023
- Managed corporate actions for more than 500 global accounts, making sure that financial data was accurately processed on Bloomberg and DTTC platforms.
- During high-stakes actions, they were the main point of contact, keeping all stakeholders, both inside and outside the company, informed.
- Implemented quality control systems that cut the number of escalations by 20% in six months.
Account Manager
Fitzwilliam Sports
02.2022 - 10.2022
- Increased account revenue by 25% by using media strategies that were dependent on how customers acted and how betting trends changed.
- Onboarded more than 30 clients while making sure they were fully compliant with AML rules and making media programs that fit with customer segments.
- Worked with the company's trade and marketing teams to make sure that campaign execution was in line with live sporting events.
Sales and Marketing Intern
Mobilise Financial Services
05.2020 - 06.2021
- Supported marketing activation at more than 60 dealerships, which led to a 30% increase in digital campaign engagement.
- Helped with onboarding new team members and training interns, which led to better communication and productivity among team members.
- Did competitor and audience research to help make the campaign stand out.
Education
Bachelor of Business Studies - Business Studies
Dublin City University
05-2022
Skills
- Planning and Strategy for All Media
- Managing campaigns across channels (TV, digital, video, search)
- Channel Budget Distribution and Investment Coordination
- Managing and serving customers
- Stakeholder Engagement & Presentation Delivery
- Planning and Reporting for Implementation
- Support for junior teams and coaching
Certificates And Prizes
- TAM TV Masters Training, 2023-09-01
- Gorey Community School won four Academic Excellence Awards.
More Information
English (fluent), Irish (fluent), References available on request
Certification
· TAM TV Masters Training—September 2023
· Google Ad Apps Certification
· Google Ads Search Certification
Timeline
Account Executive for Media Planning and Delivery
Virgin Media Television
11.2023 - 04.2025
Data Management Quantitative Analyst
BNY Mellon
11.2022 - 09.2023
Account Manager
Fitzwilliam Sports
02.2022 - 10.2022
Sales and Marketing Intern
Mobilise Financial Services
05.2020 - 06.2021
Bachelor of Business Studies - Business Studies
Dublin City University
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