Jaclyn Kuan
Oakleigh South,VIC
Summary
- Dynamic and results-driven sales leader with over 15 years of experience in B2B and commercial sales within the hospitality, FMCG, and packaging sectors. Proven track record in:
- Strategic Partnerships & Business Growth: Expertise in negotiating and establishing new partnerships, leading to significant revenue growth and market expansion.
- Team Leadership & Development: Skilled in coaching and developing high-performing sales teams to exceed targets and drive organizational success.
- Market Expansion & Client Acquisition: Adept at identifying and capitalizing on new business opportunities, resulting in substantial increases in client base and sales volume.
- Cross-Functional Collaboration: Strong ability to collaborate with internal teams to align sales strategies with organizational goals and deliver comprehensive solutions.
Overview
21
21
years of professional experience
Work History
Head of Brand & Partnerships- Executive Leadership
WorldSkills Australia
01.2024 - Current
- Lead and mentor a team comprising Partnerships Lead, Marketing Lead, and Graphic Designer, fostering a collaborative and high-performance environment.
- Collaborate with the CEO to map the industry for key partners across government, industry, and TAFE institutions nationwide.
- Spearheaded the 2025 National Championships in Brisbane, surpassing partnership sales by 40% year-over-year and increasing event attendance by 75% through targeted marketing strategies.
- Developed customer-centric partnership rights and benefits, resulting in new partnership opportunities and organisational growth.
- Worked cross-functionally with operations, finance, and PR teams to deliver cohesive brand messaging and execute large-scale events.
Head of Business Development- B2B Leadership Role
Great Wrap (Startup)
05.2022 - 09.2023
- Transitioned sales strategy from enterprise clients to a partnership and distribution model, expanding market reach.
- Identified and engaged potential distribution partners, securing an exclusive 2-year partnership valued at over $12 million in the first year.
- Led the sales cycle from prospecting to closure, optimising CRM systems to enhance customer service and sales efficiency.
- Collaborated with marketing and communications teams to deliver B2B campaigns, resulting in multiple key client partnerships and increased investment opportunities.
- Initiated and managed sales training workshops, mentoring a Business Development Manager in proposal writing, systems training, and contract negotiation.
Business Development Manager- B2B Field Sales Role
Nespresso
07.2019 - 05.2022
- Achieved 200% year-over-year growth in new business acquisition and increased key account sales by 30% during the challenging COVID-19 period.
- Mentored and onboarded new Business Development Managers, providing training in proposal writing, systems usage, client engagement, and contract management.
- Championed the launch of the Nayax payment system, liaising between suppliers and clients to address pain points and implement solutions.
- Developed and executed revenue-driving initiatives, including promotional campaigns and regional activations, resulting in significant increases in sales and lead generation.
Owner/Director
Humbling Eats Catering
09.2015 - 02.2018
- Founded and managed a successful catering business, overseeing new business acquisition, event management, operations, and marketing.
- Secured exclusivity agreements with several Melbourne CBD venues, including Cluster Co-Working Space, Planet Shakers, Space on Collins, and Kilburn Hotel.
- Grew sales revenue by $500,000 in the second year through strategic partnerships and corporate event catering.
- Managed a team of chefs, wait staff, and event managers, ensuring high-quality service delivery.
- Developed and executed marketing strategies, including proposal writing, photography, and digital content creation.
Business Development Manager
Peter Rowland Catering (PRC)
10.2014 - 04.2015
- Developed integrated marketing and sales plans, enhancing PRC’s digital presence and brand visibility.
- Increased sales by 30% year-on-year through effective utilization of a $300K annual marketing budget across various channels.
- Managed and directed a team comprising a marketing coordinator and graphic designer.
- Oversaw key account management, sales promotions, and marketing activities for eight exclusive venues.
Promotions Manager (Contract Role)
Active TV
10.2012 - 12.2012
- Devised integrated marketing and sales plans, including digital platform creation and media partnerships with Smooth FM and Fairfax.
- Successfully managed key partnerships with Disney, Airwick, and Woolworths, increasing spend by 25-30% year-on-year.
- Led the national launch of the "Carols in the Domain" brand strategy from concept to completion.
Marketing Manager (Contract Role)
La Trobe University
01.2012 - 08.2012
- Project-led the "Thinking Aloud" campaign, resulting in a 20% increase in enrolments year-over-year.
- Managed an annual advertising budget of $1.2 million for major campaigns, including change of preference, mid-year enrolments, and postgraduate courses.
Senior Key Account Manager / Retail Account Manager
Herald Weekly Times
10.2007 - 01.2012
- Led projects for print and digital inserts, generating average sales of $250K–$300K per insert.
- Established partnerships with major retail precincts, achieving 120% growth year-on-year.
- Managed major clients in education, retail, and events sectors, including the City of Melbourne, with an annual contract value of $2 million.
Sales Consultant
Leader Community Newspaper
06.2004 - 09.2006
- Developed and implemented sales strategies, contributing to revenue growth and market penetration.
Education
Bachelor of Business - Marketing and Human Resources
Swinburne University
01.2023
Mini MBA -
Australian Institute of Management
Melbourne, Victoria01.2023
Skills
- Strategic Sales Planning
- Key Account Management
- Business Development & Negotiation
- Leadership and mentoring
- Market Analysis & Opportunity Identification
- CRM Optimization & Sales Processes
- Stakeholder Engagement
- Event Planning & Execution
Timeline
Head of Brand & Partnerships- Executive Leadership
WorldSkills Australia
01.2024 - Current
Head of Business Development- B2B Leadership Role
Great Wrap (Startup)
05.2022 - 09.2023
Business Development Manager- B2B Field Sales Role
Nespresso
07.2019 - 05.2022
Owner/Director
Humbling Eats Catering
09.2015 - 02.2018
Business Development Manager
Peter Rowland Catering (PRC)
10.2014 - 04.2015
Promotions Manager (Contract Role)
Active TV
10.2012 - 12.2012
Marketing Manager (Contract Role)
La Trobe University
01.2012 - 08.2012
Senior Key Account Manager / Retail Account Manager
Herald Weekly Times
10.2007 - 01.2012
Sales Consultant
Leader Community Newspaper
06.2004 - 09.2006
Bachelor of Business - Marketing and Human Resources
Swinburne University
Mini MBA -
Australian Institute of Management
Hobbies and Interests
Reformer Pilates, Tennis, Recipe Development and Photography (Food Blog: @temper_andtaste)
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