JACOB SARMED
Summary
A proven commercial leader in the technology industry with a strong customer focus and successful track record in building high performance teams. I’ve demonstrated results in exceeding targets and driving customer centric outcomes across roles with Enterprise brands in different industries. Through 13 years’ of people management experience, I’ve built a passion for developing the careers of those around me and have experience leading through transformational change in multiple organisations.
Overview
13
13
years of professional experience
Work History
Key Account Director
Uber
05.2024 - Current
- Led the growth of UberEats' largest and most strategic partnerships across ANZ, directly managing key brand accounts.
- Developed customer-centric strategies to drive revenue growth, market expansion, product adoption, and operational efficiency.
- Built and nurtured strong stakeholder relationships up to C-suite, influencing high-level commercial decisions.
- Managed and coached a sales team of 3, fostering a culture of excellence, alignment, and continuous improvement.
Senior Commercial Manager
Flybuys
11.2021 - 12.2024
- Responsible for all points redemption, over $500m p.a, optimal portfolio mix, operational performance and partner management.
- Designed scalable sales frameworks requiring alignment from cross functional teams to accelerate pipeline velocity & conversion rates
- Created marketing strategies personalised at scale for 9m members, driving lifecycle engagement and maximising profitability.
- Led a team of 3 direct reports with cross functional leadership of 4 additional team members.
Commercial Manager
Flybuys
08.2019 - 10.2021
- Grew investment in loyalty with Wesfarmers partners, including Kmart, Target and Catch, as well as eBay & mycar.
- Developed multi-channel marketing plans using customer data to identify growth opportunities.
- Led a team with two direct reports and cross functional responsibility across partner team in analytics & product.
Head of Retail – ANZ
GfK
02.2018 - 07.2019
- Responsible for the growth & retention of all 50+ retail partners in ANZ. Member of the country SLT reporting to the MD.
- Led the sales lifecycle customer strategy from go-to-market to deal closure and customer success.
- Developed an account management team with 6 direct reports and cross functional responsibility.
Account Director
GfK
01.2015 - 01.2018
Senior Account Manager
GfK
01.2013 - 01.2014
Account Manager
GfK
01.2012 - 01.2013
Education
Bachelor of Commerce - Finance & International Business
University of Sydney
Skills
- Customer relationship management
- Strategy development & execution
- Sales lifecycle management
- Strategy development & execution
- Commercial negotiations
- C-suite engagement
- Strategic & operational leadership
- P&L management
- Sustainable commercial growth
- Team leadership
- Training & mentoring
- Change management & transformation
Training
- The Essential Negotiator, GAP
- Executive Leadership Coaching, Jamie Bunn
- Organisational Performance and Leadership Impact, Maximus International
- Train the Trainer - Leadership Course, John Maxwell
- E-Commerce and Experience, RMIT
- Structured Problem Solving, Deloitte Monitor
Timeline
Key Account Director
Uber
05.2024 - Current
Senior Commercial Manager
Flybuys
11.2021 - 12.2024
Commercial Manager
Flybuys
08.2019 - 10.2021
Head of Retail – ANZ
GfK
02.2018 - 07.2019
Account Director
GfK
01.2015 - 01.2018
Senior Account Manager
GfK
01.2013 - 01.2014
Account Manager
GfK
01.2012 - 01.2013
Bachelor of Commerce - Finance & International Business
University of Sydney
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