Jacqueline Bristow
Malvern,VIC
Summary
Proven leader in advertising and marketing, adept at driving significant revenue growth for Nova Entertainment by securing major advertising spends and pioneering new business avenues. Expert in strategic planning and relationship building, with a track record of developing impactful advertising strategies and exceeding sales goals through innovative solutions.
Overview
17
17
years of professional experience
Work History
Senior Account Director
Nova Entertainment
04.2018 - Current
- Account Manage Tier 1 and Tier 2 Agencies ensuring Nova Entertainment receive majority share on all Advertising spend.
- Develop and maintain strong relationships with Agencies and clients Direct, ensuring Nova Entertainment is always included in all Audio investments.
- Drive new business opportunities where Nova Entertainment has received zero % share previously.
- Frequently present to entire agency groups on our "All of Audio" proposition including Broadcast Radio, Digital Audio, DAB+, Coles Radio, Experiential, and CTV.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Maintained deep understanding of Nova Entertainments services and products in order to offer most knowledgeable client support.
- Regularly meet with clients to discuss advertising options and future growth goals.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
Victorian Advertising Manager
Wildfire Publishing
10.2014 - 03.2018
- Drive advertising revenue for 12 print magazines across Wildfire Publishing's suite of asset's.
- Build and maintain client relationships.
- Developed campaigns, led design, and tracked results.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Directed creative process for traditional and online ads.
Victorian Advertising Manager - Vogue Living
News Corporation
08.2007 - 12.2012
- Responsible for all Victorian Advertising revenue for Vogue Living, Inside Out and Country Style Magazines.
- Build and maintain relationships with Advertisers.
- Drive new business opportunities and convert monthly.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
Education
Hospitality Management
William Angliss Institute of TAFE
Melbourne, VIC01.1997
Skills
- Strong Relationship Builder
- Business Development/New Business "Hunter"
- Advertising Strategies
- Marketing knowledge
- Strategic Planning
- Budgetary Planning
- Budget Management
Timeline
Senior Account Director
Nova Entertainment
04.2018 - Current
Victorian Advertising Manager
Wildfire Publishing
10.2014 - 03.2018
Victorian Advertising Manager - Vogue Living
News Corporation
08.2007 - 12.2012
Hospitality Management
William Angliss Institute of TAFE
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