Jacqui Voges

· Marketing Leadership: Led start-up Marketing, achieving 15% market share growth and elevating brand image by 20%.

· Digital Success: Optimised website for 25% increased online engagement and implemented e-commerce, driving a 30% rise in online sales.

· Content and Social Impact: Drove 40% higher social media engagement through compelling content and achieved a 25% improvement in digital campaign conversion rates.

· Efficient Operations: Managed budgets effectively, reducing costs by 15% and improving distribution efficiency by 20%.

Strategic Expansion: Executed successful market entry strategies, resulting in a 25% increase in market presence, while ensuring legal compliance and safeguarding reputation.

• Established a telecommerce model to improve customer experience and increase commercial effectiveness upon request of the business.
• Built and optimised Inside Sales function over five years to achieve revenue targets of $35+ million annually, with profitable organic growth ranging from 5-10% .
• Built and optimised Sales Development function over five years to deliver opportunity pipeline contribution of $50M+ annually, with double digit growth year on year.
• Maximised performance and engagement through mentoring and coaching a team of 15 staff.
• Propelled adoption of business intelligence and CRM utilisation (Salesforce.com) by remote selling team to to uncover and drive growth opportunities.
• Executed resource optimisation, customer segmentation and customer targeting initiatives for salesforce effectiveness.
• Advanced initiatives to lift eCommerce sales through Inside Sales resulting in double digit channel growth.
• Built cross functional alignment across Marketing, Product, Sales and Service stakeholders to deliver impactful territory and campaign planning and a solid customer value proposition.
• Instilled process improvement culture to improve customer experience and drive productivity gains; trained in Practical Process Improvement (PPI) process management.

• Shaped this newly created role for the business, responsible for driving sales force effectiveness for a specialist sales team of 30+ members, in addition to managing a team of Inside Sales, Sales Development, Sales Support and Supply Centre Operations staff.
• Built business intelligence platform for sales force with regional operations team and responsible for successful engagement by sales force.
• Managed and coordinated sales training requirements for sales force, including onboarding course coordination, professional selling skills and delivery of foundation training program.
• Lead for sales enablement initiative to promote cross-business approach to leveraging scale and established mechanism for cross-business selling operations, including rules of engagement, learning content and operating mechanisms to support selling across multiple systems.
• Lead for CRM engagement for sales team, working with Sales Managers to develop CRM utilisation business rules and discipline, KPIs and associated tracking, resulting in improved pipeline build and increased win rate.
• Built Sales Development framework with Marketing, Product, Sales and Service stakeholders to deliver high quality leads and generate demand via outbound campaigns to drive revenue for the organisation, doubling pipeline fill to $11M+ and increasing average opportunity value by $2K.
• Drove action plans in Sales Support to gain business efficiencies and improve utilisation of non-field resources, including introducing software platform to manage customer pricing agreements and associated renewals, delivering positive price impact.
• Delivered and exceeding financial objectives for Inside Sales, a $10M+ revenue channel, achieving 10% growth.
• Responsible for Supply Center Program operations - an onsite inventory management solution - including stock level optimisation, cost control and predictive analytics for anticipating future demand, sales force engagement, marketing. Achieved revenue targets, a $4M sales channel.

• Created, pitched and structured Strategic Development Manager role. Promoted to position, in addition to maintaining responsibility for Marketing team performance.
• Led collaboration with business stakeholders across product, marketing, sales and service functions to develop, manage and optimise the complexity of sales and marketing processes in Australia, New Zealand and Japan focusing on - field sales force optimisation - telesales utilisation - sales force management - pipeline management and win/loss analysis - CRM utliisation - marketing organisation - marketing planning - lead generation - segment marketing - marketing communications - telemarketing - lead qualification, nurturing and conversion - point of sales tools.
• Drove sales and marketing improvements by delivering: Diagnostics and prioritisation – questionnaires and other analyses to diagnose common issues and opportunities. Toolboxes – documentation of guidelines, common approaches, and best practices. Training and inspiration – toolbox training and best-practice sharing in workshops and functional circles. Execution – prioritisation of initiatives and definition of action plans. Progress monitoring – dashboards for KPI monitoring and benchmarking.
• Led management of organisation's CRM system instance (Salesforce.com) and integrated quotation tool (Oracle CPQ), including designing of usage processes and delivery of training and support for 50+ users.
• Created, pitched, introduced and managed Business Intelligence (BI) function, including overseeing design and development of data warehouse, and accompanying analytics.
• Provided strategic consulting to business users on ascertained BI to drive improvements in sales and marketing.

• Invited to expand Marketing Manager role detailed below to include implementation and management of new business function: Inside Sales.
• Managed Inside Sales team focused on optimising productivity of Field Sales by performing - lead registration, qualification and distribution - sales of select products, consumables, accessories and service contracts via telephone and electronic media - information provision to customers on behalf of Field Sales. - Quote creation, follow-up and revision - Nurturing of high-value leads and high-potential dormant customers - Appointment setting for Field Sales.
• Managed two Inside Sales Consultants to generate $4.2M (AUD) in sales in first two years of function.
• Constructed and implemented sales and CRM usage processes for Inside Sales Consultants.
• Developed and provided training for Inside Sales Consultants.
• Assisted Inside Sales Consultants with day-to-day problem solving.

• Worked collaboratively with the General Manager, Business Unit Managers and Product Managers from twelve business units to develop annual marketing plans which generated an average of 20% additional leads, year on year.
• Recruited and managed a team of seven staff members fulfilling various roles.
• Researched, prepared and delivered marketing and training plans, written reports and proposals, and oral presentations.
• Designed integrated campaigns specific to industry, workplace, application interests, account status and contact life-cycle stage.
• Acquired and supported channel partners (OEMs, EPCs, dealers, resellers) with marketing requirements and promotional activities.
• Provided direction and guided development, production and execution of traditional and digital marketing strategies: Advertising, online and print - Affiliate marketing - Campaign marketing - Content automation - Content marketing (case studies, whitepapers, videos) - Database / CRM marketing - Direct mail marketing - Display advertising - Email marketing (including automation and multivariate testing) - Events - virtual (webinars) and offline (seminars, trade shows) - Lead nurturing - Mobile marketing and apps - PR - Search marketing - SEA and SEO - Segment marketing - Social media marketing - Telemarketing - internal and external - Web content.
• Ensured the effective delivery of marketing campaigns to agreed deadlines.
• Managed marketing budget, controlled expenditure and negotiated costs as required.
• Monitored and evaluated marketing and sales activities to ensure ROI delivery and build learning for future activity.
• Organised and performed ongoing training for direct reports to increase productivity, enhance quality of marketing messages, and increase revenue generation.
• Identified need for, led and performed introduction, maintenance and development of new CRM system (Salesforce.com) to improve business efficiency and customer experience.