Summary
Overview
Work History
Skills
Certification
Timeline
Notable Recognition
Key Achievements
Generic
Chantel Carnes

Chantel Carnes

Traralgon,Victoria

Summary

Performance-driven Paid Social Strategist with 10+ years scaling ecommerce brands through data-driven campaigns and creative excellence. Proven track record managing $6M+ annual ad spend across Meta, Google, TikTok, and Pinterest while leading cross-functional teams. Specialises in transforming marketing operations through AI automation, driving ROAS improvements of 200-400% and customer acquisition costs down by 60%+ for bridal, fashion, and lifestyle brands.


I thrive on simplifying complexity, building scalable content ecosystems, and driving results that matter. My approach balances ai intelligence with human insight, guided by the belief that technology cannot replace the human touch.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Freelance Marketing Consultant & Paid Media Lead

01.2022 - Current
  • Manage $500K+ monthly budgets across Meta, Google, and TikTok for 12+ ecommerce brands
  • Lead creative teams of 3-5 members including videographers, UGC creators, and copywriters
  • Drive ROAS consistently above 7.5x, with peak campaigns reaching 15x return
  • Direct end-to-end content creation producing 200+ assets monthly across video, static, and UGC
  • Built AI automation portfolio reducing client operational overhead by 75% using Make.com + Airtable
  • Report directly to founders with strategic insights driving 40%+ YoY growth for key accounts
  • Coordinate Studio UGC shoots with seamless execution and logistics management
  • Recognised for trend-savvy content strategies including viral meme marketing and consumer behaviour insights
  • Specialised in Q4 strategy delivering 60%+ revenue increases during peak periods
  • Report directly to founders with strategic insights driving 40%+ YoY growth for key accounts

Creative Director / Strategist / Lead Media Buyer

Intentional Agency
01.2019 - 01.2022
  • Scaled DTC client accounts from $5K to $250K+ monthly ad spend through creative-led performance
  • Managed creative team professionals including designers, video editors, and content strategists
  • Built in-house UGC studio system producing 150+ assets monthly with 40% lower cost-per-creative
  • Reduced client CAC by average 45% through systematic creative testing and audience optimization
  • Led cross-platform campaigns across Meta, TikTok, YouTube Shorts with unified creative strategy
  • Managed creative budgets of $100K+ monthly across multiple client accounts

Social Media Consultant / Marketing Generalist

CocoSocial.co
01.2014 - 01.2019
  • Launched marketing operations for 25+ new ecommerce brands from zero to $50K+ monthly revenue
  • Built complete Shopify ecosystems including custom themes, app integrations, and conversion optimisation
  • Established email marketing programs generating average 35% of total client revenue through Klaviyo/Mailchimp
  • Grew social followings from 0 to 50K+ across multiple platforms for lifestyle and fashion brands
  • Acted as fractional marketing director for early-stage founders, establishing full marketing stack

Skills

  • Paid Social Growth: Meta (APAS, Advantage Creative, multi-region setups), TikTok (Spark Ads, TikTok Shop), Google Ads
  • Full Funnel Strategy: Prospecting, retention, lifecycle alignment, MER-focused planning
  • Creative Direction: UGC pipelines, storyboarding, campaign concepts, production oversight
  • Ecommerce Platforms: Shopify, Klaviyo, Global-e, Pinterest, advanced integrations
  • AI & Automation: Makecom, Airtable, influencer/affiliate workflows, EDM automation
  • Creative Production: Studio UGC coordination, BTS content capture, video editing (CapCut, post-production)
  • Content Strategy: Trend analysis, meme marketing, consumer behaviour insights, brand storytelling

Certification

  • Make.com Automation Cohort (2025)
  • Meta Ads Expert Certification (Current)
  • Klaviyo Academy – Advanced Email & Lifecycle Marketing (2024)
  • Diploma in Business Management (2017)

Timeline

Freelance Marketing Consultant & Paid Media Lead

01.2022 - Current

Creative Director / Strategist / Lead Media Buyer

Intentional Agency
01.2019 - 01.2022

Social Media Consultant / Marketing Generalist

CocoSocial.co
01.2014 - 01.2019

Notable Recognition

  • 15x ROAS achievement recognised as top 1% of Meta advertisers in AU/US/ME market
  • Industry expert on AI marketing automation and creative performance optimisation
  • Client retention rate of 100%+ over 3+ years through strategic partnership approach
  • Featured case studies in ecommerce marketing publications for innovative UGC strategies
  • Recognised expertise in trend-driven content including viral marketing and consumer behaviour analysis

Key Achievements

  • Scaled Meta New Business ROAS to 15x during peak campaigns, with sustained performance of 7.5+ ROAS
  • Managed $6M+ annual ad spend across multiple platforms with consistent profitability
  • Built AI-driven automation systems that reduced manual workflow time by 75%
  • Grew client accounts from $5K to $250K+/month through creative-led performance strategies

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Chantel Carnes