- Dancing
- Fashion and Style
- Modeling
- Makeup Artistry
- Creative Writing
Jade Grech
Castle Hill,NSW
Summary
Experienced Brand & Marketing Communications Specialist with a successful track record in developing and implementing impactful marketing campaigns. Utilised exceptional communication skills to elevate brand recognition and effectively engage target audiences. Proficient in content creation, project management, fostering collaboration, and delivering consistent, measurable outcomes.
Overview
6
6
years of professional experience
Work History
Brand and Marketing Communications Specialist
Brady
10.2023 - Current
- Responsible for the implementation of all Marketing Communications campaigns and activities through a range of communications channels
- Work alongside graphic designers to ensure adherence to brand style guidelines
- Internal communications to business stakeholders on promotional/ brand activities and general updates
- Liaise, collaborate and manage a variety of business stakeholders to execute marketing campaigns
- Analyse campaign and customer data to provide insights/learnings/opportunities for the business
- Responsible for driving engaging content for all Marketing Communications activity
- Regularly review results with the view towards continuous improvement
- Consistently manage workflow through briefing all jobs into the design studio
- Responsible for execution of marcomm-led product launches and refreshes
- Gather intelligence on target market segments, competitors, customer needs and behaviours
- Responsible for digital and CRM activity with respective teams, leveraging expertise to drive effectively targeted campaigns and enhanced website/online presence
- Assemble reports and presentations to share insights and recommendations with stakeholders.
- Track key metrics and develop spreadsheets and data models.
- Create marketing briefs for emails, flyers, banners, videos and objection management plans.
- Improve open rates of email marketing campaigns by testing subject lines, copy, layout, and send times.
- Boost lead generation through the ideation of targeted landing pages and conversion optimization strategies.
- Track KPIs and complete full analytics of digital campaigns.
- Implemented consistent branding across all channels, ensuring a cohesive message and professional image.
Assistant Store Manager
Best&Less
10.2018 - 10.2024
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Rotated merchandise and displays to feature new products and promotions.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Maintained positive customer relationships by responding quickly to customer inquiries.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Created and maintained safe and secure work environments for employees.
- Updated and resolved incidents and managed accessorial charges objectively while maximising profit.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organisation.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Trained new employees on proper protocols and customer service standards.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimising discrepancies.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
Digital Marketing Intern
Catwalk
07.2023 - 10.2023
- Managed content distribution to online channels and social media platforms.
- Conducted regular content audits to identify gaps and redundancies of content.
- Utilised analytics and site metrics to determine areas of improvement.
- Used content management system to analyze user engagement and website traffic metrics.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Collaborated with designers and other editors to deliver content of highest quality.
- Generated and maintained style guides to encourage consistent quality of content.
- Utilised SEO techniques to optimize content for search engine rankings.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Wrote and created content for various topics and mediums.
- Edited and sourced images and videos
Salon Receptionist
The Medi Spa North Sydney
01.2020 - 04.2021
- Consistently kept reception area clean and tidy and maintained presence at desk area.
- Developed relationships with guests to meet client needs and encourage repeat service.
- Communicated with spa team members if clients cancelled or changed appointment times.
- Learned details of types of treatments and procedures in order to answer questions from spa guests.
- Kept calendar with scheduled appointments and scheduled therapists for appropriate treatments and time slots.
- Updated customer records and maintained accurate client information.
- Achieved specified sales targets by promoting special treatments, additional services, and products.
- Assisted with marketing campaigns to promote spa services.
- Enforced spa policies, following company procedures at all times.
- Confirmed appointments, communicated with clients, and updated client records.
- Welcomed customers with friendly greeting, answered general questions, gathered nature of visit and directed to specific offices.
- Organised, maintained and updated information in computer databases.
- Monitored and screened visitors to verify accessibility to inter-office personnel.
- Handled incoming and outgoing package deliveries, working with vendors to complete special requests and track missing packages.
Education
Bachelor of Commerce - Marketing Management And Entrepreneurship
Macquarie University
Macquarie Park, NSW11.2023
High School Diploma -
Marian College
2019
Skills
- Content Planning Coordination
- Strategic Communication
- Consumer Engagement
- Content Editing Expertise
- Creative Thinking
- Performance Analytics Reporting
- Project Management
- Brand Awareness
- CRM Strategy Development
- Stakeholder Relationship Management
- Strategic Development
- Adaptability
Interests
Timeline
Brand and Marketing Communications Specialist
Brady
10.2023 - Current
Digital Marketing Intern
Catwalk
07.2023 - 10.2023
Salon Receptionist
The Medi Spa North Sydney
01.2020 - 04.2021
Assistant Store Manager
Best&Less
10.2018 - 10.2024
Bachelor of Commerce - Marketing Management And Entrepreneurship
Macquarie University
High School Diploma -
Marian College
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