Jade Woo
Sydney,NSW
Summary
Graphic designer transitioning into UI/UX, with four years of freelance design experience across social media, print, packaging, branding, and web design. Additional 4 years in agency and IT solutions roles, including advertising, multimedia project management, and app/website development. Skilled in user-focused design, from wireframes to final execution, delivering adaptable and effective solutions for diverse audiences.
Overview
7
7
years of professional experience
Work History
Graphic Designer
Freelancer
03.2020 - Current
- Designed marketing materials, social media content, and promotional assets for various industries, including beauty, B2B, and non-profits.
- Created eye-catching graphics, videos (reels), and lifestyle imagery using Canva and Adobe Creative Suite.
- Developed branding and visual strategies to enhance client engagement and market positioning.
- Https://jadewpy306.wixsite.com/portfolio
Assistant Project Manager - Technology Solutions
Vico System Limited
Hong Kong
03.2022 - 01.2023
- Oversaw end-to-end delivery of custom full-stack web application with CMS integration, meeting all deadlines.
- Anticipated and resolved workflow and technical challenges, enhancing collaboration among stakeholders, designers, and developers.
- Designed and refined wireframes while optimizing interfaces to maximize user engagement through conversion-focused UX principles.
Project Coordinator - Multimedia Development
Xensory Lab Limited
Hong Kong
07.2020 - 08.2021
- Managed development and delivery of interactive digital assets and micro-animations for marketing campaigns.
- Coordinated cross-functional teams to produce motion graphics and video content for performance marketing.
- Oversaw project timelines, resources, and client communications to ensure successful execution of multimedia campaigns.
Account Executive - Advertising and Marketing
Someday Limited
Hong Kong
04.2018 - 03.2020
- Managed multi-platform advertising campaigns for major brands such as SK-II, LANEIGE, and AMOREPACIFIC.
- Executed data-backed marketing strategies to improve ad engagement and conversion rates.
- Coordinated with designers and media teams to optimize campaign performance.
Education
Master of Creative Industries -
Macquarie University
Sydney08.2025
Skills
- Project management
- Problem solving
- Team collaboration
- Graphic and UI/UX design
- Wireframing and packaging design
- Video editing and animation
- User experience design
- Adobe Creative Suite and Figma
Timeline
Assistant Project Manager - Technology Solutions
Vico System Limited
03.2022 - 01.2023
Project Coordinator - Multimedia Development
Xensory Lab Limited
07.2020 - 08.2021
Graphic Designer
Freelancer
03.2020 - Current
Account Executive - Advertising and Marketing
Someday Limited
04.2018 - 03.2020
Master of Creative Industries -
Macquarie University
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