JAEDEN YUEN
New York,NY
Summary
Results-driven product marketer experienced in bridging B2B clients and product development teams, particularly in AI-driven SaaS solutions. Proven ability to translate complex client requirements into clear product messaging, pilot successful projects, and enhance product differentiation through user-focused strategies. Strong communication skills paired with a deep understanding of product positioning and go-to-market execution. Seeking to leverage expertise in AI products and enterprise collaborations as a Product Marketing Manager at Cassidy.
Overview
7
7
years of professional experience
Work History
Deputy Head of Investment Promotion
INVEST HONG KONG
New York
10.2023 - 01.2024
- Revitalized the department post-COVID, successfully re-establishing key sectors, including Education, Energy, and Media.
- Initiated and secured strategic partnerships with prestigious institutions such as Harvard Innovation Labs, BEST Center (NSF-IUCRC) at the University of Colorado Boulder, and the City College of New York, significantly boosting cross-border collaboration and visibility.
- Conducted comprehensive market and competitive analyses to craft persuasive, culturally aware investment proposals, effectively engaging diverse international stakeholders.
- Navigated complex geopolitical challenges, strategically concluding initiatives due to shifts in international policy and ensuring transparent communication with all partners.
Marketing Manager & Podcaster
ASIA REPRESENT MEDIA
Hong Kong
01.2021 - 01.2023
- Built strong relationships within startup ecosystems across APAC, identifying promising companies for strategic collaborations and partnerships.
- Developed targeted messaging and strategic content for podcasts and marketing initiatives, significantly increasing audience engagement and client retention.
Head of Asia Pacific
BANKEEX (Banking as a Service)
Hong Kong
01.2018 - 01.2020
- Spearheaded business development initiatives and strategic account management across multiple international markets, achieving consistent growth above targets.
Data Scientist Manager, APAC & EU
GOBEE.BIKE
12.2017 - 10.2018
- Implemented data-driven strategies enhancing customer engagement and operational efficiency, demonstrating clear analytical capabilities and strategic decision-making.
Product Manager (ML Product), B2B
GEN.LIFE
02.2017 - 11.2017
- Managed the delivery and execution of ML-based underwriting products for enterprise clients including AIA and American Family.
- Facilitated communication between internal development teams and executive stakeholders, ensuring client needs were clearly defined, understood, and translated into actionable product features.
- Conducted iterative feedback sessions with clients, directly contributing insights into the product roadmap and enhancing overall product-market fit.
- Led pilot programs demonstrating product value, clearly communicating new features and capabilities to stakeholders, resulting in positive client feedback and continued engagement.
Head of Click Academy
CLICK VENTURE
Hong Kong
01.2019
- Led initiatives in positioning and messaging educational content on venture capital and startup strategies, attracting key industry players and enhancing overall brand recognition.
- Leveraged strategic relationships within the Asian startup ecosystem, increasing deal flow and improving community engagement.
Education
Bachelor's - Global Economics
University of California, Santa Cruz
Skills
- Product Positioning & Messaging
- B2B Client Management
- AI & ML Product Expertise
- Cross-functional Collaboration
- Go-to-Market Strategy
- Competitive Analysis
- Communication & Presentation
- Stakeholder Relationship Management
Timeline
Deputy Head of Investment Promotion
INVEST HONG KONG
10.2023 - 01.2024
Marketing Manager & Podcaster
ASIA REPRESENT MEDIA
01.2021 - 01.2023
Head of Click Academy
CLICK VENTURE
01.2019
Head of Asia Pacific
BANKEEX (Banking as a Service)
01.2018 - 01.2020
Data Scientist Manager, APAC & EU
GOBEE.BIKE
12.2017 - 10.2018
Product Manager (ML Product), B2B
GEN.LIFE
02.2017 - 11.2017
Bachelor's - Global Economics
University of California, Santa Cruz
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