Reshma Thalath
Sydney,NSW
Summary
Dynamic and creative Public Relations Professional with a passion for storytelling, brand image management and crafting impactful PR campaigns. I am also a seasoned professional with a proven track record of securing high-impact media coverage across diverse platforms to enhance brand reputation. I seek to contribute my expertise and enthusiasm to create substantial impact within an evolving PR role.
Overview
9
9
years of professional experience
Work History
Senior Account Executive
WE Communications
10.2023 - Current
- Key clients: Adobe, Scoot Airlines, Zscaler, Smartsheet, Discord.
- Liaising with editors and journalists via regular press outreach to explore media opportunities for client executives.
- Developing reports on public relations activities conducted for the clients on a monthly, quarterly, and annual basis.
- Developing media and press briefing documents that advise the clients to maintain favourable publicity.
- Pitching media releases, case studies, and media alerts to target media and managing press enquiries.
- Planning and coordinating client events such as conferences, seminars, product launches, campaigns etc.
- Reviewing and editing written content and tasks to ensure they are free of errors and meet the required standards.
Senior Account Executive
Horizon Communication Group
05.2023 - 10.2023
- Key clients - Department of Social Services; Carer Gateway campaign, Department of Education; Childcare subsidy campaign, Clarendon Homes and Flow Power.
- Orchestrating successful campaigns, utilising a deep understanding of client needs and a keen eye for detail to deliver impactful results.
- Development of engaging and impactful content that effectively communicates messages, engages audiences, and drives positive outcomes of content such as media releases, case studies, advertorials, blogs, pitch notes, media briefs etc.
- Proficiency in media outreach, relationship-building with journalists, and crafting compelling narratives has consistently resulted in extensive and positive media exposure.
- Client stakeholder engagement and management.
- Plan and coordinate campaigns, events and partnerships for clients.
Account Executive
Icon Agency
06.2022 - 05.2023
- Key clients - Schneider Electric, Methodist Ladies College, Airwallex, JANA and Cypher Learning.
- Achieve goals, objectives and processes to meet client business needs.
- Secured various story/interview opportunities with remarkable media coverage, built media relationships in Australia and leveraged relevant knowledge to benefit the clients.
- Planned and coordinated campaigns and events, drafted quality and actionable client facing communications such as media releases, media pitches, case studies, briefing documents, campaign/monthly/quarterly reports etc.
- Assisted in creating and managing social media campaigns to promote client brands or
messages.
Clinician - Tutor
Lindamood Bell
05.2022 - 06.2022
- Provided language and communication skills tutoring to children with autism, holding a valid Working With Children Check approved by Service NSW.
Senior Account Executive
The PRactice
05.2021 - 12.2021
- Key clients - UiPath (AUS) and Apexon (US)
- Advising executives on effective communication strategies, ensuring that the messaging aligns with the organisation's goals and values.
- Worked on daily news monitoring, effective brand placement strategies, planning and execution of campaigns etc.
- Drafted briefing documents, opinion articles, summary reports, press releases, articles and other documents as per the clients requirement.
- Secured various story and interview opportunities for clients along with remarkable media coverage and reach.
- Created quarterly and annual review documents for client and competitor analysis.
- Build media relationships and leveraged relevant knowledge to benefit the clients and enhance their reputation.
- Coordinated various events; such as virtual Asia Pacific Japan roundtable and events with the media.
- Handling clients' direct social media accounts such as their Twitter, Facebook, or LinkedIn page as social platforms that play a significant role in shaping public perception.
Account Executive
Genesis BCW
05.2018 - 01.2020
- Worked for key clients like Truecaller, Flipkart, Innoviti payment solutions, ITC Infotech, Britannia, Red FM etc.
- Worked on large scale campaigns such as Flipkart Big Billion Days, Microsoft Media and Analyst Days, ITech etc.
- Assisting in the execution of public relations campaigns and communication strategies for
clients. - Creating robust, accurate, and well-thought-out media lists that are relevant to specific campaigns and clients, and ensuring they remain up to date.
- Assist senior team members in developing media releases, byline articles and other written communications.
- Conducting research for content development on public opinion research, pitch notes, and new
business pitches. - Managed client relationships and integrated communication (IC) programs and generating new businesses. Also, worked on market research and media dipsticks to understand the brand image of clients.
- Planned and coordinated client events, drafted quality and actionable client facing communications such as status reports, campaign summary reports, general account activity reports etc.
Process Associate
Royal Bank of Scotland
10.2014 - 03.2015
- Worked with the EMEA trade department on SWIFT messaging. And was involved in Trade operations for the Netherland region.
- Processed transactions accurately and efficiently within specified timeframes.
- Documented procedures, workflows, and process improvements as needed.
Education
M.A - Public Relations
Stella Maris College
2018
B.com - Computer Applications
Sacred Hearts College
2014
The Choice School
2011
Skills
- Media relations
- Communication and interpersonal skills
- Creativity
- Analytical Skills
- Relationship building
- Multi-tasking skills
- Listening skills
- Presentation skills
- Critical thinker
- Adaptable
- Time management and Organisation
Accomplishments
- Thesis conducted on the topic - Credibility perception of people on television news and online news, at Stella Maris College as a part of the Masters degree.
- Successfully organise PR campaigns resulting in increased brand visibility and positive publicity for clients.
- Build and maintain strong media relations contacts both in Australia and India.
- Planned and organised various large scale events, which secured quality media placements in top-tier publications.
- Led crisis communication efforts and mitigated negative coverage, preserving the company's reputation.
- Created various innovative PR campaigns that generated positive measurable results.
- Provide strategic advice to clients and help them in navigating complex PR challenges and achieve their business objectives.
Timeline
Senior Account Executive
WE Communications
10.2023 - Current
Senior Account Executive
Horizon Communication Group
05.2023 - 10.2023
Account Executive
Icon Agency
06.2022 - 05.2023
Clinician - Tutor
Lindamood Bell
05.2022 - 06.2022
Senior Account Executive
The PRactice
05.2021 - 12.2021
Account Executive
Genesis BCW
05.2018 - 01.2020
Process Associate
Royal Bank of Scotland
10.2014 - 03.2015
M.A - Public Relations
Stella Maris College
B.com - Computer Applications
Sacred Hearts College
The Choice School
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