JAKE MEREDITH

• Founded and scaled a commercial security and technology services business servicing SME and enterprise clients nationally.

• Owned new business acquisition, prospecting activity, opportunity qualification, proposals, negotiation, and closing.

• Sold complex security solutions to directors and senior decision makers, positioning compliance, risk mitigation, and ROI.

• Structured commercial offers to support recurring revenue and reduce buyer resistance to capex through opex options where relevant.

• Led major deal closure and developed strategic partnerships to expand reach and generate referral pipeline.

• Recruited, trained, and led a high performing sales team, setting targets and performance expectations.

• Balanced growth and profitability, overseeing commercial decisions and prioritising sustainable recurring revenue.

• Worked across the sales process to support delivery outcomes and strengthen retention, repeat business, and referrals.

• Typical deal profile: $12,000 - $100,000+, sales cycle 1 - 90 days, contract types opex & capex, industries include hotels & gaming, transport & logistics, warehousing, retail, construction, health & aged care, mining, across Australia.

• Performance placeholders: revenue $3.5 million EOFY 2025, average deal gross profit 35%, maintained healthy sales pipeline of $2.1 million, achieved win rate 60% on new sales leads.

Appointed to build and lead a new national security sales division targeting SME and enterprise clients.

• Built the division end to end, leading from cold prospecting through to deal closure.

• Generated high volume new business through outbound activity and consistent follow up.

• Closed the majority of deals in the first appointment by positioning ROI.

• Maintained short sales cycles with strong conversion rates.

• Consistently exceeded sales targets and KPIs [quota] [attainment%].

• Targeted SME and enterprise clients, owning new business development from cold prospecting to close.

• Generated high volume new business through outbound activity and opportunity follow up.

• Used ROI led messaging to accelerate decisions and improve first meeting outcomes.

• Maintained short sales cycles with strong conversion rates.

• Consistently exceeded sales targets and KPIs [quota] [attainment%].

• Targeted SME and enterprise clients, owning the sales process from cold prospecting to deal closure.

• Generated new business through outbound activity and pipeline follow up.

• Closed opportunities using ROI based value discussions.

• Maintained short sales cycles with strong conversion rates.

• Consistently exceeded sales targets and KPIs [quota] [attainment%].

• Relocated interstate and built a direct sales division from the ground up, servicing residential and SME markets.

• Built and scaled the sales operation from 4 to 35+ sales representatives.

• Recruited, trained, and mentored sales representatives and team leaders.

• Set sales targets, KPIs, and performance frameworks.

• Delivered ongoing field coaching and in market sales support.

• Reported financials and performance to the National Sales Manager.