Jakub Drhlik

I joined Slalom ANZ after a successful tenure at Venntifact, culminating in its acquisition by Deloitte. Recruited to establish a new Customer Experience (CX) technology capability, I serve as Practice Lead. My responsibilities encompass building strategic partnerships, leading team recruitment, securing new projects, and supporting the go-to-market team as a Solution Sales Lead for both existing and prospective clients.

Accomplishments:

• Built and scaled Slalom’s Customer Experience & Data practice in ANZ from the ground up, growing headcount from 1 to 17 specialists (software engineers, data specialists, and tech marketers) within 24 months
• Defined and led a full-stack capability across data strategy, MarTech, and customer engagement, enabling end-to-end digital transformation for top-tier clients
• Delivered impactful technology roadmaps that accelerated digital transformation and drove measurable business outcomes
• Designed and delivered technical solutions across platforms such as CDPs, Reverse ETL tools to work seamlessly with core data platforms such as Datawarehouse and CRMs, unlocking real-time customer insights and CX personalisation at scale

Responsibilities:

• Led practice strategy, defining long-term vision, GTM plans, and service offerings across customer experience, data, and digital platforms
• Held P&L accountability, overseeing budgets, utilisation, and growth targets to ensure the commercial success of the practice
• Acted as Solution Architect and Project Delivery Lead across key client engagements, managing multi-disciplinary teams and overseeing end-to-end delivery across data pipelines, CX platforms, and activation
• Directed technical pre-sales, partnering with account and industry leads to shape complex proposals and win new business
• Recruited and mentored a cross-functional team of engineers, architects, analysts, and marketers, fostering a high-performance, collaborative team culture
• Represented the practice externally at industry events and internally as a thought leader across AI/ML, CDPs, cloud platforms, and MarTech integrations
• Built senior stakeholder relationships across enterprise clients and partners — ensuring delivery success, satisfaction, and account expansion

As an equity partner, I joined Venntifact to leverage my experience from Deloitte and scale the startup marketing and CX agency. Over three and a half years, we grew the team from the three founders to 30 MarTech and CX experts, culminating in a successful acquisition by Deloitte Digital in 2022. Venntifact specialised in empowering organisations to navigate the evolving CX and data privacy landscape, enabling them to create and deliver impactful customer experiences.

Accomplishments:

• Co-built consultancy specialising in Customer Technologies and CX, fostering industry leaders. Led a team of 30 to a successful acquisition by Deloitte Digital in 2022
• Secured diverse client portfolio (Optus, Westpac, Yum Brand, etc.), generating ~$2M quarterly revenue by solving complex CX, marketing, integration, and data challenges
• Established strategic partnerships with leading tech vendors (Salesforce, Google and Amazon)
• Served as Venntifact Senior Leadership Member (Partner Level)
• Facilitated successful acquisition by Deloitte Digital
• Responsibilities:
• Act as a trusted advisor and client partner for prominent Australian and global brands (e.g., Optus, Axi Corp, Westpac, UTS, KFC, Network 10)
• Lead teams of specialists in conducting and implementing comprehensive Data & Technology audits to design tailored customer strategies
• Advising CDOs and CMOs on digital strategies across all customer touchpoints, with a focus on improving customer experience, conversion funnels, and service lines (including call centres). This also involves demonstrating ROI to secure necessary budgets.

Responsibilities:

• Act as a trusted advisor and client partner for prominent Australian and global brands (e.g., Optus, Axi Corp, Westpac, UTS, KFC, Network 10)
• Lead teams of specialists in conducting and implementing comprehensive Data & Technology audits to design tailored customer strategies
• Advising CDOs and CMOs on digital strategies across all customer touchpoints, with a focus on improving customer experience, conversion funnels, and service lines (including call centres). This also involves demonstrating ROI to secure necessary budgets.
• Identifying high-impact business opportunities addressing complex challenges such as data governance, identity management, personalisation at scale, and audience distribution

Following the successful delivery of impactful digital transformation projects and the significant growth of the CX team, I was appointed to the pivotal role of APAC CX Technology Lead. This position encompassed responsibility for defining and executing the technical strategy underpinning customer experience (CX) initiatives across the Asia-Pacific region, requiring deep expertise in CX principles, technology solutions, and regional market dynamics.

Accomplishments:

• Co-built the CX Tech team to 50+ members across the Sydney and Melbourne practices
• Successfully delivered award-winning Digital Transformation for CBUS
• Established technology relationships and partnerships with Vendors (Salesforce, Google, Adobe)
• Led Adobe Alliance team to nurture Adobe & Deloitte Digital relationship
• Responsibilities:
• Lead digital tech strategy adoption and implementation across strategic initiatives such as Digital Transformation engagements and RFPs (Request for Proposals)
• Provide technical leadership and guidance as the go-to expert on CX technology within the APAC region, advising client teams, internal stakeholders, and leadership on best practices, emerging trends, and innovative solutions.
• Overseeing the execution of CX technology projects and managing teams of technical consultants and developers, ensuring projects are delivered on time and within budget, and meeting client expectations
• CBUS Digital Transformation
• Capitaland Digital Transformation
• Bank of Queensland Digital Transformation

Responsibilities:

• Lead digital tech strategy adoption and implementation across strategic initiatives such as Digital Transformation engagements and RFPs (Request for Proposals)
• Provide technical leadership and guidance as the go-to expert on CX technology within the APAC region, advising client teams, internal stakeholders, and leadership on best practices, emerging trends, and innovative solutions.
• Overseeing the execution of CX technology projects and managing teams of technical consultants and developers, ensuring projects are delivered on time and within budget, and meeting client expectations
• CBUS Digital Transformation
• Capitaland Digital Transformation
• Bank of Queensland Digital Transformation

Recruited from the high-growth MarTech startup, 2DataFish, I joined the world’s largest consulting firm to establish a new MarTech capability. This involved championing and pioneering the adoption of innovative and emerging CX technologies, including digital analytics, data management platforms, and marketing automation engines.

Accomplishments:

• Promoted to APAC CX Technology Lead
• Led the Adobe Marketing Cloud stream for First State Super Digital Transformation
• Led Adobe Alliance team to nurture Adobe & Deloitte Digital relationship
• Designed implementation frameworks and blueprints for CX tech
• Responsibilities:
• Architected solutions and implemented a variety of CX technologies for some top-tier Australian brands.
• First State Super
• Vodaphone
• Ladbrokes
• Travel Money Group
• Flight Centre

Responsibilities:

• Architected solutions and implemented a variety of CX technologies for some top-tier Australian brands.
• First State Super
• Vodaphone
• Ladbrokes
• Travel Money Group
• Flight Centre

• Streamlined email marketing campaigns by leveraging insights from click-through rates, open rates, bounce rates, and engagement metrics.
• Developed custom dashboards for enhanced decision-making, leading to increased ROI on marketing campaigns.
• Improved digital analytics efficiency by streamlining data collection and reporting processes.
• Presented data-driven insights and recommendations to senior management, influencing strategic planning and business decisions.
• Integrated multiple sources of data for comprehensive analysis using ETL processes, providing a holistic view of customer interactions across touchpoints.

• Gathered business requirements to build an in-house tracking solution for an eCommerce website (lasoo.com.au)
• Co-designed “The Lasoo Tracker event analytics” system, built on SQL databases and visualised in Tableau

• Built SQL queries and procedures to normalise 3rd party and user data
• Translate business logic to SQL queries to automate data cleansing and preparation for the website uploads
• Team leader 5 SQL specialist
• QA lead