James Grigson
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
3
3
years of professional experience
Work History
Director of Brand & Sales
AIESEC Australia Ltd
07.2022 - 07.2023
- Responsible for leading operation procedures and ensuring customer experience delivery for the AIESEC Australia Ltd. Global Volunteer Program.
- I manage the operations executed within the AIESEC Australia network and support various internal operational strategies that contribute to the overall performance of the entity.
- Synergised with Marketing department to promote recruitment opportunities to youth, increasing previous years numbers by 107%
- Coordinated AIESEC Australia's projects by leading 12 brand managers in researching, writing, producing, and distributing 35+ pages of company brochures showcasing its services.
- Analysed marketing research results and identified new growth opportunities; designed and implemented new features for products that exceeded clients' expectations by 66%.
Account Manager
AIESEC Australia Ltd
07.2022 - 07.2023
- Managed social media advertising for over 35 clients in the e-commerce, hospitality, services, and retail industries worldwide
- Grew clients' ROAS, CPA, and profitability through media buying and optimizing ads
- Created monthly social media plans for 15 clients' Facebook and Instagram accounts, including content creation and copywriting
- Crafted monthly reports for clients analysing the performance of ads and providing recommendations
- Supervised photoshoots for clients, including scheduling, obtaining models, and creating content plans.
Marketing Director
AIESEC Australia Ltd
01.2020 - 01.2022
- Develop, implement and manage the company's digital and physical marketing strategies, including product sales, branding, event management and community building
- Plan out timeline and implement membership education for the Marketing department driving department succession to 110%.
- Work in synergy with all other departments to ensure brand alignment, value delivery and financial sustainability, as well as lead a team of 9-12 people across the years.
- Strategise and implement digital campaigns to promote AIESEC's brand image, as well as collaborate alongside Brand's for even promotion
- Designed graphics for product promotion, as well as video editing and videography, boosting sales by 214%.
Marketing Intern
UNIQLO
02.2020 - 07.2021
- Helped with planning and hosting of marketing events.
- Assisted in creating written, video and image content for marketing channels.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Scheduled social media postings to advertise products and generate site traffic.
- Collaborated with team members to help expand marketing channels.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Education
Bachelor's of Commerce - Marketing
University of Western Australia
Perth, WA07.2023
Bachelor of Science - Software Engineering
University of Western Australia
Perth, WA07.2023
Skills
- Google Suite Expert
- Adobe Creative Suite Expert
- Salesforce CRM Proficient
- Microsoft Office Suite Expert
- Content Marketing Expert
- Digital Marketing Expert
- SEO Optimisation Expert
- Account Management Proficient
- Teamwork & Leadership
- Stakeholder Management
Languages
Japanese
Professional Working
Timeline
Director of Brand & Sales
AIESEC Australia Ltd
07.2022 - 07.2023
Account Manager
AIESEC Australia Ltd
07.2022 - 07.2023
Marketing Intern
UNIQLO
02.2020 - 07.2021
Marketing Director
AIESEC Australia Ltd
01.2020 - 01.2022
Bachelor's of Commerce - Marketing
University of Western Australia
Bachelor of Science - Software Engineering
University of Western Australia
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