James Grigson
Summary
Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
Overview
3
3
years of professional experience
Work History
Director of Brand & Sales
AIESEC Australia Ltd
2022.07 - 2023.07
- Responsible for leading operation procedures and ensuring customer experience delivery for the AIESEC Australia Ltd. Global Volunteer Program.
- I manage the operations executed within the AIESEC Australia network and support various internal operational strategies that contribute to the overall performance of the entity.
- Synergised with Marketing department to promote recruitment opportunities to youth, increasing previous years numbers by 107%
- Coordinated AIESEC Australia's projects by leading 12 brand managers in researching, writing, producing, and distributing 35+ pages of company brochures showcasing its services.
- Analysed marketing research results and identified new growth opportunities; designed and implemented new features for products that exceeded clients' expectations by 66%.
Account Manager
AIESEC Australia Ltd
2022.07 - 2023.07
- Managed social media advertising for over 35 clients in the e-commerce, hospitality, services, and retail industries worldwide
- Grew clients' ROAS, CPA, and profitability through media buying and optimizing ads
- Created monthly social media plans for 15 clients' Facebook and Instagram accounts, including content creation and copywriting
- Crafted monthly reports for clients analysing the performance of ads and providing recommendations
- Supervised photoshoots for clients, including scheduling, obtaining models, and creating content plans.
Marketing Director
AIESEC Australia Ltd
2020.01 - 2022.01
- Develop, implement and manage the company's digital and physical marketing strategies, including product sales, branding, event management and community building
- Plan out timeline and implement membership education for the Marketing department driving department succession to 110%.
- Work in synergy with all other departments to ensure brand alignment, value delivery and financial sustainability, as well as lead a team of 9-12 people across the years.
- Strategise and implement digital campaigns to promote AIESEC's brand image, as well as collaborate alongside Brand's for even promotion
- Designed graphics for product promotion, as well as video editing and videography, boosting sales by 214%.
Marketing Intern
UNIQLO
2020.02 - 2021.07
- Helped with planning and hosting of marketing events.
- Assisted in creating written, video and image content for marketing channels.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Scheduled social media postings to advertise products and generate site traffic.
- Collaborated with team members to help expand marketing channels.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
Education
Bachelor's of Commerce - Marketing
University of Western Australia
Perth, WA07.2023
Bachelor of Science - Software Engineering
University of Western Australia
Perth, WA07.2023
Skills
- Google Suite | Expert
- Adobe Creative Suite | Expert
- Salesforce CRM | Proficient
- Microsoft Office Suite | Expert
- Content Marketing | Expert
- Digital Marketing | Expert
- SEO Optimisation | Expert
- Account Management | Proficient
- Teamwork & Leadership
- Stakeholder Management
Languages
Japanese
Professional Working
Timeline
Director of Brand & Sales
AIESEC Australia Ltd
2022.07 - 2023.07
Account Manager
AIESEC Australia Ltd
2022.07 - 2023.07
Marketing Intern
UNIQLO
2020.02 - 2021.07
Marketing Director
AIESEC Australia Ltd
2020.01 - 2022.01
Bachelor's of Commerce - Marketing
University of Western Australia
Bachelor of Science - Software Engineering
University of Western Australia
Similar Profiles
Yanan HuangYanan Huang
Outgoing Global Volunteer Team Leader at AIESEC Australia LtdOutgoing Global Volunteer Team Leader at AIESEC Australia Ltd
Tommy LoTommy Lo
Heading for the Future (H4TF) 2023 at AIESEC Australia X West Region Delivery TeamHeading for the Future (H4TF) 2023 at AIESEC Australia X West Region Delivery Team
Md Afanul HaqueMd Afanul Haque
Business Development Team Member at AIESEC AustraliaBusiness Development Team Member at AIESEC Australia