James Harrison
Kialla,VIC
Summary
Creative, resourceful and self-motivated Marketing and Communications professional with a team-oriented mentality, offering 16+ years of industry experience. Consistently delivering unique high-quality marketing content. Adept at leveraging social media platforms and targeted campaigns to increase brand engagement and drive real world results. Talent for boosting brand image. Successful at creating dynamic images and graphics with knowledge of digital and traditional marketing. Accomplished in strategic development, revenue generation and sales promotion. Excellent relationship building and problem-solving skills. A loyal and tactful team player with strong emotional intelligence and a people first approach.
Overview
21
21
years of professional experience
Work History
Founding Director
The Little Blue Strawberry Prints
Kialla, Victoria
01.2025 - Current
- Founded and manage The Little Blue Strawberry Prints, a digital wall art brand specialising in nursery and children’s illustrations for international markets.
- Developed a distinctive visual identity and cohesive product collections to differentiate within a highly competitive Etsy marketplace.
- Lead all creative direction, producing original illustrations and scalable product variations aligned with current interior design trends and consumer demand.
- Implement data-driven growth strategies, including SEO optimisation, keyword research, listing refinement and paid advertising management to improve visibility and conversion performance.
- Oversee end-to-end eCommerce operations including pricing strategy, bundle development, customer engagement, analytics tracking and continuous product iteration to drive revenue growth.
Online Communications Officer
Greater Shepparton City Council
Shepparton, Victoria
08.2023 - Current
- Prepared and distributed newsletters to inform residents about local events.
- Developed communication strategies for community engagement initiatives.
- Collaborated with various departments to ensure unified messaging.
- Managed social media accounts to enhance community interaction.
- Monitored media coverage and reported relevant findings to stakeholders.
- Supported crisis communication efforts during emergencies or significant events.
- Created content for promotional materials and press releases.
- Developed and implemented communication strategies to ensure effective internal and external communications.
- Partnered with creative teams to produce design concepts for campaigns that effectively communicated key messages.
Founding Director
Blueberry Bagel Publishing
Kialla, Victoria
04.2023 - Current
- Founded and manage Blueberry Bagel Publishing, an independent publishing business specialising in children’s picture books.
- Developed and executed brand strategy, product development and market positioning within a competitive publishing landscape.
- Collaborate with writers and illustrators to develop manuscripts from concept to publication, providing editorial direction and creative feedback to strengthen narrative structure and visual storytelling.
- Manage end-to-end production processes including briefing illustrators, coordinating revisions, overseeing layout and formatting, and ensuring alignment with brand standards.
- Build and maintain professional relationships with creative contributors, guiding projects through timelines, quality control and publication milestones.
Founding Director
Jameso.Creative
Kialla, Victoria
06.2021 - 12.2024
- Production of high quality video content and photography for government organisations (eg. Sporting Australia) and local businesses (eg. Noble Monks).
- Production of high quality wedding, family and event photography.
Active Living Marketing Officer
Greater Shepparton City Council
Shepparton, Victoria
02.2021 - 07.2023
- Provide strategic marketing and communication support to Greater Shepparton City Council's Active Living Department sub-brands; Aquamoves, KidsTown, Shepparton Sports Stadium, Rural Outoor Pools, Activites in the Park and Healthy Communities.
- As per Aquamoves Marketing Office experience.
Aquamoves Marketing Officer
Greater Shepparton City Council
Shepparton, Victoria
04.2013 - 01.2021
- Worked closely with senior management to implement strategic communications plans and marketing initiatives.
- Developed and implemented digital marketing plans to leverage social media platforms and entertaining video content.
- Created daily engaging social media posts to build robust brand presence and community engagement on Facebook and Instagram.
- Worked with creative teams to deliver high quality captivating branded marketing assets.
- Coordinated and developed regular marketing emails and media releases to support campaign activity.
- Planned and organised public relations and promotional events.
- Monitored budgets by comparing and analysing actual results with plans and forecasts.
Duty Supervisor
Greater Shepparton City Council - Aquamoves
Shepparton, Victoria
08.2008 - 03.2013
- Shift supervision and management of 20+ staff, including Pool Lifeguards, Swimming Instructors, Gym Instructors, Group Fitness Instructors, Childcare, Cafe and Customer Service team members.
- Maintained operating schedules to provide effective coverage for key areas and achieve objectives.
- Coordinated employee schedules according to shift changes and availability.
- Resolved customer complaints and adjusted policies to meet changing needs.
- Monitored employee productivity to provide constructive feedback and coaching.
- Responded to all centre incidents, including conflict resolution and provision of first aid.
Membership Sales and Administration Officer
Greater Shepparton City Council - Aquamoves
Shepparton, Victoria
08.2008 - 03.2013
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
- Called, e-mailed and followed-up on leads generated by organisation marketing efforts.
- Conducted tours of facility while establishing relationships and targeting prospective member goals and needs.
- Conceived, implemented and monitored member retention programs.
- Completed membership paperwork and captured transactional information to motivate ongoing participation of new member.
- Participated in expos and other community and sponsorship events to promote organisation and memberships.
- Met with centre coordinators to discuss product and service needs, accomplish sales goals and facilitate sales and program growth.
- Undertook ongoing engagement with members in the form of regular emails, social media interaction, member incentive programs/challenges and facility events.
Customer Service Officer
Greater Shepparton City Council - Aquamoves
Shepparton, Victoria
01.2008 - 09.2009
Pool Lifeguard
Greater Shepparton City Council - Aquamoves
Shepparton, Victoria
04.2007 - 08.2008
Customer Relationship Manager
Shepparton News
Kialla, Victoria
06.2005 - 07.2006
Education
Diploma - Marketing
Swinburne University
Melbourne Victoria Australia2017
Skills
- Brand Building
- Verbal and Written Communication
- Relationship Building
- Design Oversight
- Collateral Development
- Revenue Generation
- Creative Thinking
- Digital Marketing Expertise
- Team collaboration
- Content creation
- Problem-solving abilities
- Video production
- Social media best practices
- Campaign coordination
Timeline
Founding Director
The Little Blue Strawberry Prints
01.2025 - Current
Online Communications Officer
Greater Shepparton City Council
08.2023 - Current
Founding Director
Blueberry Bagel Publishing
04.2023 - Current
Founding Director
Jameso.Creative
06.2021 - 12.2024
Active Living Marketing Officer
Greater Shepparton City Council
02.2021 - 07.2023
Aquamoves Marketing Officer
Greater Shepparton City Council
04.2013 - 01.2021
Duty Supervisor
Greater Shepparton City Council - Aquamoves
08.2008 - 03.2013
Membership Sales and Administration Officer
Greater Shepparton City Council - Aquamoves
08.2008 - 03.2013
Customer Service Officer
Greater Shepparton City Council - Aquamoves
01.2008 - 09.2009
Pool Lifeguard
Greater Shepparton City Council - Aquamoves
04.2007 - 08.2008
Customer Relationship Manager
Shepparton News
06.2005 - 07.2006
Diploma - Marketing
Swinburne University