Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic
James Hales

James Hales

Perth,WA

Summary

I am a passionate, driven individual who gives everything I do, everything I've got! I have diverse work experience, a strong work ethic, and a solid education. I have local government experience as a People Leader, and a strong background in Business and Community Development, Sales, Marketing, Customer Engagement and Management roles. I've worked in multiple countries and am a high performing professional that is dedicated to achieving mutually successful outcomes. I consistently exceed expectations and am committed to my own personal and professional growth. Notably, I am equally committed to ensuring the ongoing success of any organisation that I am given the opportunity to represent.

Overview

28
28
years of professional experience
6
6

Certifications

Work History

Team Leader

City of Canning
06.2012 - 02.2024
  • I was responsible for the Health and Wellness and Sport & Recreation departments across both the Riverton and Cannington Leisureplex overseeing a team of approximately 70 - 80 staff
  • Gym and group fitness facilities, aqua fitness and sport and recreation services were provided to the community, which received multiple industry awards for specialised programming
  • Responsibilities included: Project Management, Recruitment and Staff Development, Conflict Management, Customer Service and Complaints Handling, Budgeting, Financial Analysis and Forecasting, Master and Future Planning, Statistical and Competitor Analysis, Community and Corporate Engagement, Development and delivery of tailored solutions and specialty services, Sales and Marketing Planning and campaign execution and monitoring, Public Speaking and Presenting; redesign, refurbishment and repositioning of health and wellness assets, infrastructure and solutions to provide and maintain market leading, competitive and innovative activity hubs.
  • Monitored team performance and provided constructive feedback to increase productivity and maintain quality standards.
  • Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
  • Empowered team members by delegating responsibilities according to individual strengths and areas of expertise.
  • Promoted high standerds through personal example to help each member understand expected behavious and standards.
  • Increased customer satisfaction ratings by closely monitoring service quality standards and addressing any issues promptly.
  • Coordinated resources effectively to meet project deadlines and achieve desired results.
  • Led cross-functional teams to execute projects on time, within budget, and with high-quality outcomes.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Created and managed project plans, timelines and budgets.
  • Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.

Acting Leader Leisure Performance

City of Canning
09.2019 - 12.2019
  • I undertook an acting role as the Leader Leisure Performance and primarily working out of the Cannington Leisureplex
  • This was a 4-month secondment and as well as overseeing key capital works and process improvement projects, I was responsible for the Operations, Aquatic, Customer Service and Children's Services teams working within the Cannington and Riverton Leisureplex.
  • Identified team weak points and implemented corrective actions to resolve concerns.
  • Led cross-functional teams to achieve company-wide goals, fostering a culture of collaboration and innovation.

Marketing Director

Noor Data Network SAE
11.2008 - 06.2011
  • NOOR Advanced Technologies, SAE, (Noor Data Network) is a full-service internet solutions and infrastructure provider based in Cairo, Egypt
  • NOOR offers a full range of services from networking, hosting, and internet service provision to all types of web-based services
  • I was responsible for the promotion and marketing of their brand, services, and solutions, and the defining of product launch and delivery processes related to the same.

Voice-overs and Script Writing

Freelance
01.2009 - 02.2011
  • Whilst living and working overseas, I provided script writing and professional voice over recording services for corporate videos, product and service infomercials and other business and tourism related collateral
  • I have significant experience in business writing, professional diction skills and a neutral accent; and have provided services for a wide cross section of clients from industry fields such as Real Estate, Education and Agricultural Development.

Communications Consultant - International Focus

Freelance
07.2005 - 01.2009
  • Originally based out of Manila, I worked privately on telecommunications, messaging, and value-added services projects on behalf of clients wishing to enter Asia Pacific markets
  • Considerable travel, networking and market research activities were personally conducted throughout Australia, Hong Kong, India, Vietnam, Singapore, and the Philippines for clients wishing to offer services ranging from competition, betting, and short code services to standard enterprise messaging solutions
  • My experience and dealings spanned further across many international regions such as the Middle East, United Kingdom, USA, and the Sub-Continent where I presented to, advised, conducted business with, wrote extensive documentation for; and coordinated introductions between, a multitude of organisations and individuals within the Communications and IT field.

VP Business Development - MENA

Cellent Technologies MENA
11.2007 - 10.2008
  • I became the VP of Business Development in Cairo, Egypt after relocating from the Cellent India office
  • I was responsible for the marketing & sales expansion of Cellent services & solutions in the MENA region and engaged mobile operators, content, and service providers on a global front
  • I dealt extensively with organisations in the Middle East, Europe, Latin America, APAC, India & sub-continent, Australasia, the UK & China
  • I directly presented to over 70 organisations globally and was a regular speaker at corporate and industry events.

VP Business Development

Cellent Technologies
11.2006 - 11.2007
  • I was responsible for the marketing and sales focus of Cellent Technologies to engage mobile operators, content providers & service providers on a global front for Cellent services and solutions
  • Dealing extensively within the sub-continent, Europe, the Middle East, Latin America, Asia Pacific, Australasia, United Kingdom, and China, I directly presented to over 70 organisations globally and was a regular speaker at corporate and industry events.

Business Development Manager

AAPT
05.2004 - 07.2005
  • I was responsible for the procurement and ongoing relationship management of enterprise clients seeking STD, ISD and mobile services and solutions as well as communications related data services.

Marketing Coordinator

Scala Solutions Pty Ltd
03.2000 - 03.2004
  • Scala Solutions Pty Ltd were the Australian exclusive distributors for Scala Solutions Budapest, offering ERP, MRP and CRM Solutions to 100+ clients throughout Australia
  • I was responsible for the sourcing of new business opportunities for the Enterprise Resource Planning, Materials Resource Planning and Customer Relationship Management applications - Scala, Axapta, and Ascent CRM
  • I was the primary creator and ongoing caretaker of a Nationwide database of over 70,000 organisations, and managed events, campaigns, and seminars for existing and prospective clients.

Business Development Manager

RSL Com
08.1998 - 02.2000
  • I was responsible for the acquisition and ongoing management of business clients seeking telecommunications-based solutions and services
  • Primary focus was on landline, mobile and data services for medium to large enterprise customers.

Business Development Manager

Digicall Pty Ltd
01.1996 - 07.1998
  • This role was entered into during the transition of the Australian mobile environment from analogue to digital technology
  • Deregulation of the telecommunications market also started to progress within this period
  • Digicall was the leading Vodafone dealer in Australia with an extensive business and retail network
  • My responsibilities were related to the sourcing and ongoing relationship management of enterprise and corporate clients seeking mobile telephony services in the state of Queensland, Australia
  • I primarily focused on Government and corporate account acquisitions; and maintained strong relationships from both a networking and training perspective with multiple retail outlets and over 25+ staff on an ongoing basis
  • This was an autonomous role, reporting directly to the Head Office in Sydney, NSW.

Education

Master of Business Administration (MBA) -

Curtin University
Perth, WA
05.2024

Reputation Management - Executive Masterclass -

Curtin University
Perth, WA
06.2022

Giving Voice To Values - Executive Masterclass -

Curtin University
Perth, WA
06.2022

Psychological Resilience for Leaders - Executive Masterclass -

Curtin University
Perth WA
03.2022

Graduate Certificate of Business -

Curtin University
Perth, WA
01.2022

SWITCH - Prioritising Innovation - Executive Masterclass -

Curtin University
Perth, WA
08.2020

Train the Trainer -

Australian Institute of Management
Perth, WA
09.2019

Applied Project Management -

Australian Institute of Management
Perth, WA
07.2019

Diploma of Management -

Central Institute of Technology
Perth, WA
01.2015

Certificate IV in Fitness -

Polytechnic West
Perth WA
07.2012

Certificate III in Fitness -

Polytechnic West
Perth, WA
01.2012

Skills

  • Leadership
  • Effective Communication
  • Time Management
  • Problem Solving
  • Conflict Resolution
  • Business Development
  • Performance Evaluation
  • Public Speaking
  • Business Networking
  • Marketing Planning
  • Financial Analysis
  • Budget Planning
  • Project Management
  • Event Management
  • Training Facilitation
  • Staff Development
  • Operations Management
  • Work Prioritisation
  • Process Improvement

Certification

  • Confined Spaces Operation, Fire and Safety Australia, 06/2017
  • PUAWER008B - Confine small workplace emergencies
  • PUAWER005B - Operate as part of an emergency control organisation
  • High Risk EWP Licence, Pinnacle Safety and Training, 05/2024, 05/2029, TLILIC0005
  • Work Safety At Heights, Pinnacle Safety and Training, 05/2024, RIIWHS204E
  • Telescopic Material Handler, A2B Training WA, 04/2024, RIIMPO208F
  • Mental Health First Aid Certificate, Mental Health First Aid Australia, 10/2014
  • Low Voltage Rescue Certificate, Allen's Training, 04/2024, 04/2025, UETDRRF004, HLTAID009
  • Provide Responsible Gambling Services (RSG), Express Online Training, 04/2024
  • WA Responsible Service of Alcohol (RSA), Express Online Training, 04/2024
  • WA Construction Induction White Card, 04/2024
  • First Aid and CPR Certificate, CBD College Pty Limited, 04/2024, Current

References

Professional and Character References available upon request.

Timeline

Acting Leader Leisure Performance

City of Canning
09.2019 - 12.2019

Team Leader

City of Canning
06.2012 - 02.2024

Voice-overs and Script Writing

Freelance
01.2009 - 02.2011

Marketing Director

Noor Data Network SAE
11.2008 - 06.2011

VP Business Development - MENA

Cellent Technologies MENA
11.2007 - 10.2008

VP Business Development

Cellent Technologies
11.2006 - 11.2007

Communications Consultant - International Focus

Freelance
07.2005 - 01.2009

Business Development Manager

AAPT
05.2004 - 07.2005

Marketing Coordinator

Scala Solutions Pty Ltd
03.2000 - 03.2004

Business Development Manager

RSL Com
08.1998 - 02.2000

Business Development Manager

Digicall Pty Ltd
01.1996 - 07.1998

Master of Business Administration (MBA) -

Curtin University

Reputation Management - Executive Masterclass -

Curtin University

Giving Voice To Values - Executive Masterclass -

Curtin University

Psychological Resilience for Leaders - Executive Masterclass -

Curtin University

Graduate Certificate of Business -

Curtin University

SWITCH - Prioritising Innovation - Executive Masterclass -

Curtin University

Train the Trainer -

Australian Institute of Management

Applied Project Management -

Australian Institute of Management

Diploma of Management -

Central Institute of Technology

Certificate IV in Fitness -

Polytechnic West

Certificate III in Fitness -

Polytechnic West

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