James Morton

• Primary contact point for clients, managing relationships and priorities independantly.
• Planning and implementing scaling strategies across a diverse range of brands and fields.
• Conducted market research and competitor analysis to inform search marketing strategies.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
• Researched and analyzed industry trends to inform search marketing strategies.
• Monitor and understand website performance across e-commerce brands, primarily on Shopify.
• Managed search engine marketing budgets and tracked campaign performance.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Monitored and evaluated website analytics to identify trends and opportunities for improvement.

PPC Team Leader / Leadership Team

Responsible for overseeing a team of three in Google Ads PPC.

PPC Team Lead Key Responsibilities:

- Weekly, monthly, and annual strategic planning for a range of verticals on behalf of mine and my team's clients.

- Platform training, new feature support, and quarterly upskill/goal setting & measurement for my team.

- Deep understanding of all campaign types and optimisations, including Performance Max.

- Monitoring and understanding market trends to drive high value strategic decisions both in account and in-business.

- Working alongside team leads to outline Google Ads account management standards and procedures.

- Installing and maintaining website tracking via GTM & UA/GA4, for both ecommerce and lead gen clients. In-depth knowledge of Enhanced Conversions.

- Initial strategy planning and presentation for onboarding clients.

- Working with teams and clients across multiple time zones.

- Management of monthly account budgets ranging from $5000 - $200,000+

Leadership Team Key Responsibilities:

- Internal quarterly business goals planning and measurement

- Key part of decision making in regards to client onboarding, ongoing management, and offboarding.

- Responsible for leading team wide training sessions to support the ongoing learning and development of the team.

- Responsible for one on one training with junior PPC managers.

Digital Marketing specialist in all things Google Ads.

Specialised in creating, monitoring and scaling campaigns on behalf of Ecommerce brands through advanced digital marketing strategy and implementation. Utilising advanced Search, Display, Youtube, and Shopping campaigns, coupled with a deep understanding of analytics and web platforms like Shopify and Wordpress to scale businesses to 6 figures and beyond.

Full time client manager at SponsoredLinx. Managing Google Ads accounts for a wide variety of clients, including setup and optimisation of Search, Google Shopping, and Google Display Network campaigns.