Performance-oriented Sales Leader offering exceptional record of sales achievement over a 10-year cardiology device career. Focused on a strategic and analytical approach to solving problems, I work collaboratively with internal stakeholders to bring in customers and accomplish shared goals. I pride myself on building strong rapport and leveraging these relationships to drive a team culture of success.
Overview
15
15
years of professional experience
Work History
ANZ Regional Sales Manager - TAVI
Abbott Medical
10.2022 - Current
Drive achievement of regional strategic goals by developing collaborative and focused strategies
Work closely with senior and regional management to formulate strategies to achieve aggressive growth targets
Responsible for a headcount of 8 direct reports across ANZ
Mentor team and work closely with them to strengthen customer relationships and uncover possible opportunities for growth.
Develop pathways to coach and promote high-achieving employees to to boost company growth and retain talent
Planned and conducted weekly sales meetings to keep sales team up to date, engaged and focused
Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Train and build sales team confidence in understanding the psychology of selling
Responsible for adoption and introduction of new technologies to the PL and ARTG
Responsible for accurate LBE forecasting for current and future financial years
Organising and drive global and local roadshows
Identify and foster KOL relationships regularly to achieve therapy and device adoption by routinely re-assessing needs and resolving conflicts.
Field Sales Manager - TAVI
Abbott Medical
07.2022 - 10.2022
Field based manager role with a focus on coaching and development of TAVI field team through extensive clinical knowledge
Maintained a fast growing NSW territory that hit plan by Q3 2023
Implemented sales systems and procedures to increase field team confidence and competence in the selling cycle.
Held one-on-one meetings with sales team members to identify selling hurdles and offer individualised customer solutions to remedy
Utilised Power BI and SalesForce to analyze data and determine approaches to improve sales and performance.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and adoption.
Prepared sales presentations for external customers showing success and credibility of products.
Demonstrated products to show potential customers benefits and advantages and encourage use and adoption
Directed sales support staff in administrative tasks to help sales reps close deals.
Communicated product quality and market comparisons by creating sales presentations.
Focus on aligning company goals with customer outcomes to increase market penetration and customer engagement
Territory Manager TAVI
Abbott Medical
02.2020 - 07.2022
Managed NSW territory and grew from zero accounts in Feb 2020 to 4 accounts by October 2020
Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for accounts.
Analysed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
Researched competitor activity and used findings to develop sales growth strategies.
Established successful account relationships by building rapport and maintaining consistent communication.
Attended trade shows and industry events to promote company products and services.
Spearheaded successful sales strategies for existing and new products across specified territory.
Worked with vendors and suppliers to support timely delivery of products and services.
Conducted regular market analysis to identify new opportunities for territory sales growth.
Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
Trained and mentored sales representatives in sales techniques and strategies.
Developed and monitored sales representative goals and performance to drive territory goals.
Built relationships with customers and community to establish long-term business growth.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Collaborated with upper management to implement continuous improvements and exceed goals.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Senior Territory Manager - Vascular
Biotronik
04.2013 - 02.2020
Exceeded targets by building, directing, and motivating high-performing sales team.
Awarded TM of the year 4 years in a row
Awarded 2018 APAC TM award
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Radiographer
Sydney Adventist Hospital
01.2009 - 04.2013
Educated patients on procedure details, provided instructions, and answered questions to minimize anxiety and improve cooperation.
Reviewed physicians' orders to determine medical imaging needs and operated radiologic equipment to capture, develop, and produce diagnostic images.
Handled private and confidential information in compliance with hospital policies and procedures.
Captured images using mobile equipment in operating rooms, emergency rooms, and patients' bedsides.
Minimized patients' exposure to radiation with beam-restrictive devices and shielding techniques.
Monitored and managed inventory and supply levels of sterile and non-sterile items, contrast materials, catheters, films, and chemicals.
Collaborated with wider healthcare teams to provide comprehensive patient care.
Assisted with imaging equipment installation, maintenance and troubleshooting to uphold high-quality services.
Met established protocols for safe X-ray equipment, computed tomography (CT), and ultrasound scanner operation.
Participated in continuing education programs related to radiology.
Education
Bachelor of Science - Applied Science - Medical Radiation Sciences
University of Sydney
Sydney, NSW
01.2009
Skills
Sales Leadership
Business Development and Planning
Market Share Growth
Negotiation and Persuasion
Sales Lifecycle Management
Forecasting and Reporting
Emotional Intelligence
Adaptability
Accomplishments
Abbott 2022 Excellence for Life Core Value Award - Collaboration
Abbott 2020/21 Presidents Club Award
Biotronik 2019 Vascular Intervention Sales Award
Biotronik 2018 APAC Territory Manager of the Year
Biotronik 2018 ANZ VI Territory Manager of the Year
Biotronik 2017 ANZ VI Territory Manager of the Year
Biotronik 2016 ANZ VI Territory Manager of the Year
Timeline
ANZ Regional Sales Manager - TAVI
Abbott Medical
10.2022 - Current
Field Sales Manager - TAVI
Abbott Medical
07.2022 - 10.2022
Territory Manager TAVI
Abbott Medical
02.2020 - 07.2022
Senior Territory Manager - Vascular
Biotronik
04.2013 - 02.2020
Radiographer
Sydney Adventist Hospital
01.2009 - 04.2013
Bachelor of Science - Applied Science - Medical Radiation Sciences