Summary
Overview
Work History
Education
Skills
Websites
References
Relocationdate
Relocatingto
Timeline
Generic

James Peacock

Kardinya,Australia

Summary

Dynamic and innovative sales executive with over 15 years of experience in sales and business development. Proven track record of enhancing customer growth, satisfaction and loyalty through effective sales skills and service excellence. Core competencies include strategic planning, thinking, relationship development, negotiation, driving efficiencies and mutual returns. Committed to leveraging strong knowledge and communication skills to optimise sales through new and existing opportunities.

Overview

17
17
years of professional experience

Work History

Area Manager/ On Premise Key Accounts - Suburbs

Coopers Brewery
Perth, Australia
01.2022 - Current
  • On-premise specialist & key group accounts manager, suburban (ex-CBD).
  • Served as lead Draught Quality Specialist for WA.
  • Planned and hosted beer dinners featuring the Cooper family at different venues to grow adoration and recognition
  • Enhanced efficiency of state merchandisers tasks through regular management and coaching
  • Facilitated onboarding by mentoring new starters with coaching and training in trade and over the phone
  • Managed new business development and on-premise sales in Perth suburbs along with key groups
  • Developed and refined promotional content and adhoc promotional material through Adobe Creative Cloud tools.
  • Contributed to the development of POAP state-based plans.
  • Developed and implemented social and digital marketing strategies for key accounts.
  • state contact for Japanese wholesaler channel representing Sapporo and Yebisu in small and medium bars across perth precincts
  • Achieved regional and territorial KPIs consistent with growth forecasts.
  • Facilitated growth in existing customer base while delivering key new business acquisitions
  • Coordinated customer and community engagement initiatives through strategic event sponsorships.
  • On premise tap 25% growth in 2022-2023 and 15% growth in 2023-2024
  • Awarded Beer Representative of the Year 2023 by Liquor Stores Association.
  • Recognised with Sapporo state incentive for exceptional volume and display achievements during campaign promotional period (September to October 2024).
  • Executed duties as Acting Manager while State Manager was on international leave over August and September.
  • Master negotiator (30+ contracts); leveraged brands, quality, and service vs price to improve commercial outcomes
  • Trained as WA Draught specialist leader at Regency Park Brewery to support trade and state team with Draught Quality education.
  • Executed trial sign-off in collaboration with TMG Group's seven venues.
  • Achieved signing of Windsor Hotel to Coopers, resulting in the state's largest Coopers draught tap.
  • Enhanced visibility and availability of tap products accross region
  • Created detailed customer reports and reviews to distributed to clients.
  • Developed strategies for increasing sales, market share and customer satisfaction.
  • create and monitor customer incentives for growth and other objectives

Sales Executive

Lion Beer Australia
, Australia
01.2015 - 12.2021
  • Delivering disciplined and consistent execution of key focus areas while aligning them with the organisational goals
  • Gathering market intelligence, customer feedback and identifying opportunities for continuous growth and improvement while staying current with trends and competitors
  • Delivering regional and territorial key performance indicators in line with the growth forecasts
  • Delivering new business acquisitions including service and growth of existing customer base
  • Deliver commercially driven on premise contract renewals
  • Attending various events and working on growing customer engagement results at state and regional levels
  • Presenting at various business forums on various initiatives and topics including sales, marketing and quality improvement
  • Collecting and analysing information to prepare data and sales reports
  • Coaching, leading and mentoring junior team members and championing a culture of diversity and inclusion
  • Negotiating and organising sponsorship events, setting up, attending, and representing the company on internal and external events
  • In 2016 Nominated for Liquor Stores Association Sales representative of the year
  • Delaware North WA state lead for airport and mine sites when we won majority contract in 2019
  • Sales transformation: led multiple territory initiatives to turn declining areas with poor engagement back to growth
  • 9% pack growth and 12% tap on YAGO
  • Develop growth strategies for local events for Brand exposure, sampling, and range expansions
  • Led one of the state’s largest brand building and customer engagement annual event seasons – Perth Racing
  • #1 in WA for White Claw distributions and Volume from Launch – New seltzer Category
  • Exceeded all NPD distribution targets year on year
  • Use Data reporting analytics to identify growth opportunities and priority focus areas
  • Most Trusted team member to mentor and develop new starters
  • Master negotiator (50+ contracts); leveraged brands, quality, and service vs price to improve commercial outcomes

Territory Manager

Lion Dairy & Drinks
, Australia
08.2011 - 01.2015
  • Driving increased distribution of New and existing of Lion Dairy & Drinks products throughout the designated territory customers
  • Supporting the execution of the ‘Regional’ based marketplace plan with initiatives that support the achievement of channel plan, brand, category, and customer plans
  • Driving value with our customer investments in relation to sell in prices (and where appropriate price discounting as per the approval process), refrigeration placements, CCPs, LAP meetings, and the planning and executing of activities
  • Building and maintaining constructive relationships with all stakeholders for improved business outcomes including 3 & 4 way-wins
  • Liaising with distributors to ensure sales are maximised within both distributor and company held accounts
  • Maintaining customers by regularly reviewing volumes and looking for ways to grow sales in each outlet
  • Executing promotional activities, building strong customer relationships, and effectively servicing customers to achieve strategic goals
  • Led the distributor Juice to milk consolidation in the northwest while managing stakeholder needs maximising retention and growth
  • WA specialty Cheese ambassador: I facilitated staff and customer engagement and education which lead to increased sales of high profitability specialty cheese brands
  • Achieved $150,000 incremental new business revenue from 8 new customers in 6 months
  • Created achievement culture by sharing business development strategies

Account Manager

Livingstone international
, Australia
11.2010 - 07.2011
  • Maintaining existing 200+ National customer’s to maintain and grow sales in scientific and health industries
  • Retaining existing business and re activating lost business
  • Hunting for new business
  • Looking for growth opportunities from existing customers
  • Providing technical product information and using understanding to resolve complex queries on complex products
  • Collaborating with small, medium, and large clients including BHP, Australian Federal Police and the Department of Defence to grow existing sales month on month
  • Won Tender with AFP which delivered +$400K in annual revenue
  • Lead a project to introduce simplified and clearer customer quotes from my ideas which received high praise from internal and external stakeholders

Sales Representative

Community Newspapers
, Australia
11.2009 - 11.2010

Manager

Hungry Jacks
, Australia
11.2007 - 11.2009
  • Managed store operations and procedures, ensuring a safe and healthy environment for customers and employees
  • Supervised team members, oversaw cash handling and manage efficient day-to-day operations

Education

Draught Beer Specialty Training -

Coopers Brewery
Adelaide
01.2023

Diploma of Business -

South Metropolitan Tafe
01.2019

Responsible service of Alcohol -

Australian Hotels Association
01.2015

Professional Selling Skills -

Achieve Global
01.2013

CERTIFICATE IV Retail Management -

Hungry Jacks registered training organisation
01.2010

Skills

  • Sales Leadership and Management
  • Account Management Expertise
  • Negotiating and influencing
  • Innovative Business Development
  • Excellent Relationship Management
  • Commercially Driven
  • Master Negotiator
  • Interpersonal and Organisational Skills
  • Business development and planning
  • Staff training
  • Goals and performance
  • Sales minded
  • Team development
  • Customer relationship management
  • Order management
  • Controlling costs
  • Relationship building and management

References

Available upon request

Relocationdate

05/01/25

Relocatingto

Birkenhead, Birkenhead, Auckland

Timeline

Area Manager/ On Premise Key Accounts - Suburbs

Coopers Brewery
01.2022 - Current

Sales Executive

Lion Beer Australia
01.2015 - 12.2021

Territory Manager

Lion Dairy & Drinks
08.2011 - 01.2015

Account Manager

Livingstone international
11.2010 - 07.2011

Sales Representative

Community Newspapers
11.2009 - 11.2010

Manager

Hungry Jacks
11.2007 - 11.2009

Draught Beer Specialty Training -

Coopers Brewery

Diploma of Business -

South Metropolitan Tafe

Responsible service of Alcohol -

Australian Hotels Association

Professional Selling Skills -

Achieve Global

CERTIFICATE IV Retail Management -

Hungry Jacks registered training organisation

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