James Rayment
Sydney,NSW
Summary
Professional sports administrator with considerable experience in CRM management. Skilled in analysing data to drive sales improvements, with significant contributions made to previous roles through delivering innovative solutions that enhanced customer retention and increased revenue.
Overview
8
8
years of professional experience
Work History
Membership, Data & CRM Manager
Cronulla-Sutherland Sharks
07.2022 - Current
- Led steering group to manage CRM contract renewal and database cleanse
- Worked with various departments to improve their usage of Salesforce
- Managed numerous casual and intern staff to provide high-quality customer service for over 17,000 Members
- Reduced average email reply time by three hours
- Increased email and call activity by over 60%
- Contributed to 20% year-on-year revenue and Membership number growth
Membership and Communications Manager
Men of League Foundation (now Family of League)
06.2019 - 06.2022
- Managed social media accounts, achieving a 10% increase in followers across Facebook and Instagram within 12 months
- Ensured the continued growth of membership income, averaging a 15% year-on-year increase
- Designed and coordinated regular communications to more than 20,000 contacts
- Introduced events in Sydney, Brisbane and Melbourne to recognise the support provided by Gold and Corporate Members
- Managed casual employees throughout busy periods in the membership campaign
- Worked with external marketing agency to design various collateral materials
Finance and Administration Assistant
Men of League Foundation
05.2018 - 06.2019
- Collaborated with volunteers to ensure the accurate reporting of 120 events per year
- Analysed financial reports to assist the development of a comprehensive budget for the 2019 financial year
- Conducted a range of activities involved in accounts receivable and accounts payable, interacting with both suppliers and customers
- Prepared monthly financial statements with commentary for analysis by key managerial staff and directors
NPL Ticket Officer
Sydney FC
06.2017 - 08.2018
- Conducted the set-up and pack-up of necessary equipment on match day
- Facilitated ticket sales for hundreds of spectators on a fortnightly basis
Database and Membership Administrator
Men of League Foundation
12.2017 - 05.2018
- Designed effective communication plans with members to ensure that their correct details were entered into the database, leading to a 30% reduction in returned mail
- Conducted rigorous system testing to ensure software was suitable for on-sale
- Assisted with the thorough transformation of membership structure, leading to 100% increase in income during 2018
Voluntary Membership Internship
Sydney FC
07.2017 - 05.2018
- Enhanced further my customer service skills by assisting members with their enquiries, utilising Ticketek for member seating preferences
- Managed membership and ticketing enquiries on match days
Education
Bachelor of Management - Majoring in Sports Business
University of Technology Sydney
10-2021
Skills
- CRM and database management (Salesforce, ThankQ, iMIS)
- Data and financial analysis
- Project management
- Team leadership
- Membership growth
- Customer service
- Ticketek systems (Aspect, WebPOS)
References
References available upon request.
Timeline
Membership, Data & CRM Manager
Cronulla-Sutherland Sharks
07.2022 - Current
Membership and Communications Manager
Men of League Foundation (now Family of League)
06.2019 - 06.2022
Finance and Administration Assistant
Men of League Foundation
05.2018 - 06.2019
Database and Membership Administrator
Men of League Foundation
12.2017 - 05.2018
Voluntary Membership Internship
Sydney FC
07.2017 - 05.2018
NPL Ticket Officer
Sydney FC
06.2017 - 08.2018
Bachelor of Management - Majoring in Sports Business
University of Technology Sydney
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