Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Awards
Training
Timeline
Generic

James Richard Stent

Palmyra

Summary

I am a dedicated and results-driven retail Area Manager and leader with a proven track record in leading multiple business locations to success. Known for a strong work ethic, integrity, and a commitment to excellence, I bring energy, resilience, and a positive mindset to every challenge. I value sincerity, loyalty, respect, and teamwork, and consistently strive to lead by example.


With a passion for continuous improvement, I excel in both collaborative and independent environments. I have successfully implemented strategies that enhance operational performance and elevate customer experience. My leadership style focuses on developing high-performing teams, supporting and empowering employees, and fostering a culture of accountability, growth, and shared success. Adaptable and dependable, I thrive in fast-paced, dynamic settings and am always ready to take on new challenges.


I have a strong passion for data analysis, investigations, and process compliance, particularly in identifying risks, preventing loss, and protecting company assets—whether physical infrastructure, financial resources, team safety, or brand perception. I’m committed to maintaining high safety standards, driving procedural consistency, and upholding operational integrity across all touchpoints. My approach is proactive and detail-oriented, with a focus on safeguarding both people and performance.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Area Manager

Supercheap Auto
11.2020 - Current
  • Led multiple store teams (11) to deliver on sales, service, and operational targets across the region.
  • Identified commercial opportunities and implemented strategies to drive profit, reduce cost, and improve operational efficiency.
  • Analyzed financial and performance data to develop actionable insights, optimize outcomes, and support data-informed decision-making.
  • Coached and mentored store managers to strengthen financial acumen, develop leadership capability, and enhance team accountability.
  • Drove high team performance through succession planning, clear expectations, regular feedback, and structured development conversations.
  • Created and maintained a positive, inclusive culture that promoted collaboration, diversity, and individual growth.
  • Championed a customer-centric approach by embedding loyalty programs, omni-channel alignment, and continuous improvement to NPS outcomes.
  • Enhanced customer experience by leveraging feedback, market insights, and competitor analysis to refine service execution.
  • Led the execution of company standards in merchandising, inventory control, visual presentation, and store compliance.
  • Implemented training programs and SOPs to improve consistency, performance, and safety across all sites.
  • Built strong cross-functional relationships with HR, merchandise, and visual teams to align store execution with strategic objectives.
  • Fostered external relationships with trade partners and local community groups to support brand presence and outreach.
  • Oversaw WHS compliance and led incident investigations, embedding preventative safety practices and corrective actions across the region.
  • Implemented loss prevention strategies and led damage and incident investigations to minimize shrinkage and protect assets.
  • Managed labor budgets and optimized rostering to align workforce efficiency with trading patterns and sales targets.
  • Led change initiatives by providing clear communication, coaching, and support to drive adoption and long-term success.
  • Monitored inventory and stock flow to ensure accuracy, reduce waste, and improve sell-through performance.
  • Collaborated with regional and senior leadership to track KPIs, address performance gaps, and align regional operations with business goals.
  • Facilitated regular team meetings and 1:1s to communicate goals, address challenges, and recognize achievements.
  • Delivered operational excellence through clear process management, continuous improvement, and consistent execution across all stores.
  • Demonstrated strong communication, analytical thinking, and adaptability in managing high-pressure, fast-paced retail environments.

Cluster Manager

Supercheap Auto
09.2018 - 11.2020
  • Led operations across a cluster of 6 stores, driving sales performance, operational consistency, and customer satisfaction.
  • Implemented sales initiatives and monitored key analytics to identify opportunities for growth and address performance gaps across the cluster.
  • Maintained compliance with company policies, safety standards, and regulatory requirements through regular audits and inspections.
  • Managed cluster budgets, controlled expenditures, and provided weekly income reports and quarterly business updates to head office.
  • Coordinated cross-functional collaboration across departments and stores to align with strategic objectives and improve workflow efficiency.
  • Delivered coaching, performance evaluations, and ongoing training to build team capability, support development, and boost engagement.
  • Built strong stakeholder relationships through regular communication, reporting, and shared planning to drive business outcomes.
  • Resolved customer concerns promptly and professionally, enhancing satisfaction and long-term loyalty across all locations.
  • Optimized inventory management and stock integrity, reducing waste and ensuring availability of core lines across stores.
  • Streamlined internal communication and reinforced company culture, values, and expectations through mentoring and structured onboarding.

Store Manager

Supercheap Auto
03.2014 - 08.2018
  • Oversaw all aspects of daily store operations, including team management, customer service, inventory control, and compliance with safety and legal standards.
  • Recruited, trained, coached, and led a high-performing team, conducting regular performance reviews and fostering a culture of accountability, development, and recognition.
  • Managed labor scheduling, payroll, and budgeting to align with store needs and financial targets, consistently meeting or exceeding profitability goals.
  • Maintained accurate inventory levels, optimized stock rotation, and led merchandising strategies to drive sales and operational efficiency.
  • Delivered exceptional customer service by resolving issues promptly, training staff in service excellence, and ensuring a clean, safe, and welcoming environment.
  • Executed marketing and promotional plans, analyzed sales trends, and implemented pricing and display strategies to maximize revenue and customer engagement.
  • Led loss prevention efforts through staff training, security implementation, and stock control procedures, significantly reducing shrinkage.
  • Drove a positive store culture through strong communication, team-building initiatives, and mentoring of new hires to ensure long-term success.

Assistant Manager

Supercheap Auto
03.2013 - 03.2014
  • Safety Officer
  • Distribute daily, weekly & monthly tasks to qualified team
  • Manage store budgets
  • Ensure store Key Performance Indicators are met
  • Ensure store sales targets are exceeded
  • Develop and manage a team including recruitment, rostering, training and succession management

3rd In Charge

Supercheap Auto
06.2012 - 03.2013
  • Supervise team members of store during an assigned shift.
  • Ensure customer needs are met, complaints are resolved, and service is quick and efficient.
  • Maintain store appearance and product presentation to company standards.
  • Provides support to sales associates during peak periods or when scheduling conflicts arise.
  • Familiar with standard concepts, practices, and procedures within a particular field.
  • Utilise experience and judgment to plan and accomplish goals.
  • Lead and direct the work of others.
  • Typically reports to a Retail Store Manager Assistant.

Part time Team member

Supercheap Auto
12.2011 - 06.2012
  • Serving customers
  • Cash handling
  • Goods receivables
  • Ordering
  • Stocktakes
  • Future planning

Works Delivery Coordinator

Horizon Power
05.2010 - 02.2011
  • Manage Projects
  • Manage and control budgets
  • Supervise and mentor trainees
  • Quality assure reviews
  • Safety Representative
  • Customer liaison
  • Supplier Management
  • Contractor Management
  • Personnel Management
  • Time and Schedule Management
  • Logistics Management
  • Stakeholder Management
  • Accounts Management
  • Risk & Hazard Management
  • Conflict Resolution

Crew Leader

Horizon Power
10.2009 - 03.2011
  • Certificate III Linesman duties
  • Lead work crews
  • Manage Projects
  • Manage and control budgets
  • Supervise and mentor trainees
  • Quality assure reviews
  • Safety Representative
  • Customer liaison
  • Supplier Management
  • Contractor Management
  • Personnel Management
  • Time and Schedule Management
  • Logistics Management
  • Risk & Hazard Management
  • Conflict Resolution

Certificate III Linesman

Horizon Power
04.2004 - 10.2009
  • Safety Representative
  • Maintain poles & associated hardware
  • Inspect overhead structures and electrical apparatus
  • Install & maintain public lighting systems
  • Install & maintain overhead conductors and cables
  • Maintain overhead energized LV conductors and cables
  • Install and maintain electrical equipment
  • Conduct low voltage switching operations
  • Install and replace energy meters and associated equipment
  • Control vegetation
  • Install and maintain underground polymeric cables
  • Implement environmental and sustainable energy procedures
  • Personnel, team and project management

Workshop Service Coordinator

Carnarvon Growers Association
11.2002 - 04.2004
  • Customer Service & Relations
  • Acting Service Manager
  • Workshop Administration
  • Rural Sales Requisitions
  • Chemical/fertiliser Representative
  • Plant & Part procurement
  • Supplier Service Relations
  • Horticultural Industry development
  • Customer Accounts Management

Customers Service Officer

Centrelink
05.2002 - 09.2002
  • Customer Financial management
  • Conflict Mitigation
  • Customer data entry
  • Crisis Management
  • Situation Analysis

Retailer

Repco Auto Parts
03.2000 - 05.2002
  • Parts, plant and equipment retail
  • Sales Representative
  • Customer Service
  • Stock management
  • Trend Analysis
  • Acting Store Manager
  • Pick up and Delivery

Education

Western Australian Certificate of Education -

Carnarvon Senior High School
12.1995

Skills

  • Staff management
  • Operations management
  • Relationship building and management
  • Team development
  • Database management
  • Security and asset protection
  • Asset protection techniques
  • Data visualization and presentations
  • Data analysis
  • Report writing

Certification

  • Cert III in ESI - Power Systems - Distribution HV/LV
  • HR class Drivers licence
  • Forklift
  • Excavator
  • Front End Loader
  • Dozer
  • Crane
  • Boom, Elevated Work Platform
  • Documentation can be provided

Hobbies and Interests

Australian Rules Football, Boxing, Surfing, Fitness training, Body Building, Automotive Restoration

Awards

Most Valuable Employee 2008 Horizon Power Carnarvon, Trade certification as Cert III Distribution Lineman 2009, Horizon Power Safety award 2009, Certificate of Appreciation for Work Conducted for CSHS 2009, Horizon Power Professionalism Award 2010, Coordinate work place safety and exceed 1000 days injury and incident free (2008—2011), Horizon Power Safety Representative Midwest/Gascoyne 2005—2011

Training

  • Tafe WA - Cert III Electrotechnology
  • Certificate III in ESI Distribution
  • Certificate II in Process Plant Operation
  • Forklift
  • Foundations for Leadership
  • Computer Awareness
  • Blue Card Construction Safety Awareness
  • Switching Levels 1 & 4
  • Dogman
  • Riggers Basic
  • Riggers Intermediate
  • Elevated Work Platform
  • Level 2 Substation Entry
  • IFAP Construction Industry Safety Induction
  • Traffic Control
  • Worksite Traffic Management
  • Senior First Aid
  • Family Resuscitation Awareness
  • Radio detection Cable & Pipe Locating
  • IR Thermography for Preventative & Predictive Maintenance
  • IFAP Safety Representative
  • HV Live Line Washing
  • HV Limited Live Line
  • Currently in progress:
  • Switching Levels 3,5 & 6 as of 2011
  • Cert IV Front Line Management Modules as of 2011

Timeline

Area Manager

Supercheap Auto
11.2020 - Current

Cluster Manager

Supercheap Auto
09.2018 - 11.2020

Store Manager

Supercheap Auto
03.2014 - 08.2018

Assistant Manager

Supercheap Auto
03.2013 - 03.2014

3rd In Charge

Supercheap Auto
06.2012 - 03.2013

Part time Team member

Supercheap Auto
12.2011 - 06.2012

Works Delivery Coordinator

Horizon Power
05.2010 - 02.2011

Crew Leader

Horizon Power
10.2009 - 03.2011

Certificate III Linesman

Horizon Power
04.2004 - 10.2009

Workshop Service Coordinator

Carnarvon Growers Association
11.2002 - 04.2004

Customers Service Officer

Centrelink
05.2002 - 09.2002

Retailer

Repco Auto Parts
03.2000 - 05.2002

Western Australian Certificate of Education -

Carnarvon Senior High School

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James Richard Stent