JAMES TANIOS
Summary
A Marketing technology and enablement leader with over 15 years of experience in delivering technology and enablement outcomes to marketing teams that deliver real business value. I lead teams of technology experts that innovate ways of understanding customers and executing on connecting customer experiences, giving measurable business benefit through fast cycle test, learn and optimise iterations. I embed a culture of insight-driven decision making in businesses by ensuring teams provide key decision makers access to timely, relevant and contextual information in an increasingly cluttered world.
Overview
17
17
years of professional experience
Work History
Head of Marketing Technology
Foxtel Group
10.2019 - Current
- Built out team of Adobe technology SMEs to deliver Martech capability across Foxtel Group which led to expansion of remit from only Streaming to the whole of Foxtel Group
- Partnered with AI vendor to deliver automated right message/offer capability, resulting in over $1 million uplift in retention/reactivation comm revenue uplift
- Expanded use of existing Adobe product set across Acquisition, Engagement, Creative and Product teams
- Implemented Digital Asset Manager (DAM) to consolidate and scale marketing content across multiple executions, leading to cost reduction in asset spend and enabling content at-scale
- Spearheaded Martech implementation for multiple product launches, pricing changes and customer migrations
- Led digital transformation of sites to CMS based solution (AEM) and customer experience personalisation (Target) allowing improved conversion rate optimisation outcomes
- Technology – Adobe Campaign, Adobe Analytics, Adobe Audience Manager, Adobe Target, AEM/DAM, Jira, Confluence
Senior B2B Analytics Manager
Westpac Group
10.2018 - 09.2019
- Consulted B2B Retention team on potential for analytics to drive retention outcomes including: churn modelling, Tableau visualisations for frontline staff, targeted campaigns and insights from deep dive analyses
- Developed analytics strategy for retention and ensuring delivery aligns with strategy
- Empowered analysts to deliver in agile environment, ensuring tasks were measured to outcomes, blockers removed, audit requirements met and delivery is high quality
- In 6 months, team saved over $10 million of at-risk funds
- Technology – SQL Teradata, Tableau, Adobe Campaign, Adobe Analytics, Jira, Confluence
Senior CRM Analytics Manager
BT Financial Group
06.2015 - 09.2018
- Led stakeholder engagement with marketing, product and strategy stakeholders, presenting insights, developing appetite for driving more data driven customer and marketing approaches
- Led development of customer and campaign dashboards and reports in Tableau
- Mentored and coached 6 analysts, transforming team into high performance team
- Transitioned team to agile delivery, driving 50% increase in throughput, complete visibility to stakeholders and value based prioritisation for all activity
- Highlighted digital opportunities to Marketing team resulting in up to 70% uplift in response for some activities
- 25% Increase in Marketing and Digital led sales through improved customer targeting
- Technology – SAS (Base & EG), SQL Teradata, Tableau, Adobe Campaign, Adobe Analytics, Jira, Confluence
Senior Campaign Analyst
BT Financial Group
01.2014 - 05.2015
- Led stakeholder engagement with Marketing, Product and distribution teams to ensure campaign outcomes were met with optimisation recommendations made
- Responsible for execution of campaigns using multiple technologies and tools and measuring their effectiveness
- Improved targeting to include more trigger based selections to enable more contextual communications
- Led team's multi-step targeting strategy to ensure BT was at the top of wealth consideration for Westpac Group customers
- Technology – SAS (Base & EG), SQL Teradata, Tableau, Hadoop, Aster, CM3, CQM
Marketing Campaign Analyst
ING Direct
02.2010 - 01.2014
- Reviewed launch campaign for Living Super, identifying that multi-step communication strategy was key to increasing sales
- Doubled incremental response by implementing 20+ trigger campaigns
- Technical and business mentoring for junior team members
- Led team engagement activities to ensure cohesive and collaborative Analytics culture
- Technology –Base SAS, SAS EG, Oracle SQL, SQL Server, Business Objects
Marketing Data/Product Analyst
Gateway Credit Union
10.2006 - 02.2010
- Prepared targeted campaign lists and reporting using SQL and MS Query
- Post campaign analysis and monthly board reporting
- Technology –MS SQL, MS Access, Google Analytics, HTML
Education
FoxLeader Program
Foxtel Group
Sydney, NSW2023
Presenting With Confidence
NIDA
Sydney, NSW2022
BT - Tableau/Data Visualisation
BT Financial Group
Sydney, NSW2019
Coursera - Inspiring Leadership Thru Emotional Intelligence
Case Western Reserve University
2017
Leading The Orange Way
ING
Sydney, NSW2013
Certificate IV in Business (Frontline Management - undefined
University of New England
Armidale, NSW2009
Database Marketing
ADMA
Sydney, NSW2007
Bachelor of Engineering - Computer Engineering
University of New South Wales
Kensington, NSW2005
Skills
- Evaluation of Marketing Campaigns
- Marketing Campaign Strategy
- Audience Engagement Techniques
- Marketing Analytics
- ROI Improvements
- Campaign - Adobe Campaign, CM3, CQM
- Data/Audience - Adobe Audience Manager, Hadoop, Aster, Teradata, Oracle, SQL Server, SAS, Microsoft Access
- Digital Experience/Measurement - Adobe Target, Adobe Analytics, AEM/DAM, Google Analytics, Tableau
- Task Management - Jira, Confluence, Trello, Sharepoint, Excel
Volunteer Work
Present | Non Profit Director | Sydney, NSW
- Director of Lion's Den Australia, a non-profit aimed at improving men's mental health and wellbeing
2003 - Present | Sunday School Teacher | Arncliffe, NSW
- For the last 20 years, I have been teaching children in Sunday School at my local church
Jul 2009 | English Teaching | Ous, Egypt
- I spent three weeks in Egypt giving English lessons to underprivileged school students
Sep 2008 | Inaugural CUFA Leadership Challenge | Cambodia
- I spent 12 days in Cambodia completing various challenges relating to leadership; including fundraising, physical, teaching, community service
Jul 2005 | English Teaching | Bangkok, Thailand
- I spent two weeks in Thailand giving English lessons to tertiary students.
- This experience greatly improved my communication skills and interaction skills
Timeline
Head of Marketing Technology
Foxtel Group
10.2019 - Current
Senior B2B Analytics Manager
Westpac Group
10.2018 - 09.2019
Senior CRM Analytics Manager
BT Financial Group
06.2015 - 09.2018
Senior Campaign Analyst
BT Financial Group
01.2014 - 05.2015
Marketing Campaign Analyst
ING Direct
02.2010 - 01.2014
Marketing Data/Product Analyst
Gateway Credit Union
10.2006 - 02.2010
FoxLeader Program
Foxtel Group
Presenting With Confidence
NIDA
BT - Tableau/Data Visualisation
BT Financial Group
Coursera - Inspiring Leadership Thru Emotional Intelligence
Case Western Reserve University
Leading The Orange Way
ING
Certificate IV in Business (Frontline Management - undefined
University of New England
Database Marketing
ADMA
Bachelor of Engineering - Computer Engineering
University of New South Wales
Similar Profiles
Melanie MicallefMelanie Micallef
Content & Editorial Specialist, Hubbl at Foxtel GroupContent & Editorial Specialist, Hubbl at Foxtel Group
Ravi TankalaRavi Tankala
Senior QA & Automation Lead at Foxtel GroupSenior QA & Automation Lead at Foxtel Group
Chiranjib BakchiChiranjib Bakchi
Senior Full Stack Developer at Customer Foxtel GroupSenior Full Stack Developer at Customer Foxtel Group
Amish AminAmish Amin
Head of PControl Technology Delivery, PControl Technology Team at HSBC Markets and Security ServicesHead of PControl Technology Delivery, PControl Technology Team at HSBC Markets and Security Services
Pradeep KattaPradeep Katta
Head of Data Governance Representing Technology || Head of Data Engineering Tooling and Platform || Cloud Solutions Data Architect at CitigroupHead of Data Governance Representing Technology || Head of Data Engineering Tooling and Platform || Cloud Solutions Data Architect at Citigroup