Summary
Overview
Work History
Education
Skills
Professional Development
References
Timeline
Generic

James Watson

Summary

I am a dedicated strategic marketing and communications professional, with a proven track record of driving engagement in a University setting. With a background in marketing, communication, and student recruitment, I believe I have the skillset to succeed at the University of Canberra.

I am looking for new opportunities to utilise my excellent leadership, audience segmentation, and stakeholder engagement skills to their fullest potential.

I am a results-oriented and collaborative leader and I would welcome the chance to lead an innovative, dynamic and progressive team to help drive student recruitment at the University of Canberra.

Overview

14
14
years of professional experience

Work History

Head of Communications

ANU Advancement
12.2022 - Current
  • Developed and delivered strategic, creative and integrated donor and alumni communications, marketing and
    channel strategies in support of the Advancement and ANU Strategic Plans.
  • Led a team of skilled marketing and communications experts to support donor and alumni communication strategies and plans, provided effective coaching and support, and evaluated and monitored effectiveness of activities against targets.
  • Developed, implemented, and maintained the Advancement narrative in support of the Advancement strategic
    plan.
  • Devised content strategy to effectively engage alumni and donor audiences.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Acted as an ANU brand ambassador, and was the point of contact for all inquiries related to the ANU brand.
  • Substantially contributed to the strategic development, management and culture of the Advancement
    team and University.

Manager, Marketing and Student Recruitment

Australian National University College of Asia and the Pacific
02.2018 - 12.2022
  • Responsible for managing all aspects of domestic and international student recruitment for the ANU College of Asia and the Pacific.
  • Devise and implement communication and marketing strategies for several different key audiences, throughout Australia and in key international markets.
  • Oversee comprehensive program of language marketing for nine niche languages taught by the College of Asia and the Pacific.
  • Act as conduit between stakeholders at Central marketing and School level.
  • Manage team of four staff and twenty student ambassadors to implement marketing and communication strategies.
  • Manage marketing budget and ensure all activities are delivered on budget.
  • Represent the College in international markets to engage with various partners, agents and students.
  • Liaise with internal and external stakeholders on a range of recruitment and outreach projects, including senior professional staff, academics, designers and consultants.
  • Development of digital marketing and communication activities, including implementation of an online brochure, a national digital marketing campaign and various EDM campaigns.
  • Host various postgraduate outreach activities, including café pop ups and information evenings.
  • Support the development and delivery of communication strategies that involve national advertising and public relations activity.

Communication Officer (APS6)

Australian Government Department of Jobs and Small Business (Formerly Employment)
10.2016 - 02.2018
  • Development of digital and social solutions that supported the Department's policies and programs.
  • Development and implementation of digital strategies across various digital channels.
  • Management of social media channels including Facebook, Twitter, YouTube and LinkedIn.
  • Reporting and advising on effectiveness of social and digital channels through the use of analytics and channel insights.
  • Support the development and delivery of communication strategies that involve national advertising and public relations activity.
  • Provide strategic and technical support to various line areas in the Department regarding any social media promotion or enquiries.

Communication and Marketing Officer

Goodwin Aged Care Services
04.2015 - 10.2016
  • Responsible for managing all of Goodwin's social media channels, including creating engaging and relevant content daily.
  • Research, develop, write and quality assure various corporate publications, including brochures, newsletters and annual activity statements.
  • Write and construct speeches for the company's CEO, COO and Chair of the Board.
  • Liaise with internal and external stakeholders on a range of projects, including exhibitions, sponsorship arrangements and advertisement productions.
  • Assist with responding to media enquiries focusing on crisis management and brand protection.
  • Assisted with the rollout of Goodwin's brand refresh, to promote consistency and continuity across all areas of the organisation.
  • Managed the implementation of a daily media monitoring system.
  • Development and implementation of Goodwin's social media strategy.
  • Project managing the implementation of a new website for a retirement accommodation development

Marketing and Events Manager

Canberra Highland Society and Burns Club
12.2009 - 04.2015
  • Liaised with clients regarding specific requirements and expectations concerning their event.
  • Managed and developed a strategic plan of action that ensured that the cost of the event remained under the pre-determined budget.
  • Liaised with internal and external stakeholders, including venue management, caterers, contractors and equipment rentals that delivered efficient running of events.
  • Trained new and existing staff prior to the event so that all operations and duties were executed smoothly and as per clients' guidelines.
  • Managed the Burns Club's social media platforms
  • Lead in event concept creation and project planning for each event.
  • Conducted research to identify new opportunities for bringing about innovation in events.
  • Excellent communication and coordination skills
  • Strong interpersonal and decision-making skills.

Education

Graduate Certificate in Strategic Communication -

University of Canberra
01.2017

Bachelor of Arts -

University of Canberra
01.2012

Year 12 Certificate -

Lake Tuggeranong College
01.2004

Skills

  • Strategic communication
  • Relationship building
  • Audience segmentation
  • Leadership

Professional Development

  • Kanga Cup Internship 2007
  • Canberra Raiders Internship 2008
  • Department of Employment Skilled Volunteering Program 2017
  • Liquid Learning APS High Performance and Leadership Conference
  • Social media for Government summit 2017
  • LinkedIn Learning Social Media Marketing Foundations

References

Bianca Brownlow, 

Director, Donor Relations, Marketing, Communications and Events

ANU Advancement

Bianca.Brownlow@anu.edu.au 

6125 3104,


Alex Nichols, 

Former Manager, Communication and Engagement

ANU College of Asia and the Pacific

0421 345 960

Timeline

Head of Communications

ANU Advancement
12.2022 - Current

Manager, Marketing and Student Recruitment

Australian National University College of Asia and the Pacific
02.2018 - 12.2022

Communication Officer (APS6)

Australian Government Department of Jobs and Small Business (Formerly Employment)
10.2016 - 02.2018

Communication and Marketing Officer

Goodwin Aged Care Services
04.2015 - 10.2016

Marketing and Events Manager

Canberra Highland Society and Burns Club
12.2009 - 04.2015

Graduate Certificate in Strategic Communication -

University of Canberra

Bachelor of Arts -

University of Canberra

Year 12 Certificate -

Lake Tuggeranong College

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