William Lin
Ascot
Summary
I have been self employed working in the integration of IT systems through out multiple industries spanning over a decade.
I moved into the financial space and social media advertising in the Automotive industry which then led into dual roles as a finance representative and IT development in the automotive industry. I carry extensive insight into advertising in this industry while maintaining the parameters and guidelines handed down by the Australian governing bodies.
Overview
14
14
years of professional experience
Work History
Director
Lifeware
01.2010 - Current
- The direct development of systems within the Automotive industry, specifically targeted at the objective of finance lead generation within this industry.
- Building multiple social media pages and systems to increase effective targeted advertising to reduce the cost per "click/ engagement".
- The taking of finance applications directly related to such pages that I had created.
- The assessment of individual application so see whether they meet the required guidelines for the lenders.
- The overseeing constant changes within the automotive finance industry to meet the guidelines and requirements of the government standards of advertising.
- The implementation of targeted social media advertising through
- Championed digital transformation initiatives across the organization by promoting the adoption of new technologies that enhanced operational efficiency.
- Spearheaded the adoption of advanced analytics tools within the organization, enabling data-driven decision making and increased competitive advantage.
- Analyzed department and job-related functionality requirements to align technology priorities with business needs.
- Stayed abreast of technology advancements, emerging standards, and IS regulations to meet strategic technology goals.
- Developed a comprehensive IT strategy aligned with business objectives to support organizational growth and drive innovation.
Skills
- Strategic Planning
- Verbal and written communication
- People Management
- Operations Management
- Creativity and Innovation
- Strategies and goals
- Project Coordination
- Organizational Development
- Business Planning
- Program Management
- Contract and Vendor Management
- Financial Reporting
Languages
Chinese (Mandarin)
Native or Bilingual
Timeline
Director
Lifeware
01.2010 - Current
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