Jana Vanessa Schwenk

• Collaborated with the Head of Design to develop two successful seasonal collections annually, enhancing design concepts through client feedback and creative collaboration.
• Streamlined design processes, contributing to increased efficiency and productivity within the fashion design team, while effectively managing deadlines and prioritizing tasks for successful project completion.
• Supported the creation of innovative designs through research, sketching, and prototyping, maximizing creative output under tight deadlines without sacrificing quality or accuracy.
• Utilized design software proficiently to create visually appealing graphics and supporting materials, enhancing the effectiveness of presentations.
• Produced daily creative collateral aligning with KACHEL's aesthetic and values as a Graphic Designer.
• Conceptualized and designed digital content, including social media assets, blogs, EDMs, ad sets, and website elements.
• Explored and recommended new digital content presentation methods, staying updated on industry trends.
• Coordinated and executed on-brand communications across digital and traditional channels, enhancing engagement and online traffic through brand-enhancing content, optimizing sales and brand equity in the role of Social Media & Marketing/Online Coordinator.

• Implemented a streamlined lead management system through CRM software, resulting in heightened efficiency and increased client engagement.
• Successfully educated and supported prospective and existing clients through the design process, permit applications, and approval of architectural drawings.
• Spearheaded the generation of quotations, contracts, and invoices, ensuring transparent communication and a seamless sales process.
• Played a pivotal role in product innovation and design enhancements by actively collaborating with Architects and Project Managers.
• Developed and executed strategic marketing plans, leveraging social media campaigns to generate new business leads while maintaining brand identity and coherence in marketing materials.

Womenswear In-House Brands:

• PRIVILEGE Australia: Specializing in smart casual workwear.
• Faye Black: Offering resort and evening wear.
• Advocado Plus: Dedicated to plus-size fashion.
• Lincoln St: Embracing young streetwear styles.

• Revitalized existing fashion lines by incorporating innovative designs and materials.
• Collaborated with marketing teams for successful campaign launches, resulting in increased sales.
• Redesigned underperforming collections, leading to improved brand perception and increased revenue.
• Orchestrated the end-to-end garment development process for two annual collections across four in-house brands.
• Translated Creative Director and Sales Manager input into innovative styles, enhancing each brand's unique identity.
• Provided comprehensive seasonal research, influencing colour trends, silhouettes, fabrics, trims, and garment details in line with Brand DNA.
• Analyzed sales reports to identify best sellers, sell-throughs, and guided future range planning and design.
• Led the sign-off process for fabric, trim, and accessories, ensuring quality for both sampling and bulk production.
• Conducted fittings, maintaining consistent fit and high-quality standards, and provided detailed alteration instructions.
• Facilitated accurate communication among stakeholders and built strong relationships with Retail Managers for feedback.
• Directed the creation of visually appealing range/lookbook, storyboards, and seasonal prints, while coordinating impactful e-commerce and editorial photoshoots.

• Increased design team efficiency by assisting with pattern drafting and garment construction tasks.
• Enhanced overall sample quality through meticulous attention to detail during fittings under designer supervision.
• Expedited prototype development processes by skillfully assembling garment components, utilizing industrial sewing machinery or hand-sewing techniques as needed.
• Assisted designers during fashion photo shoots, ensuring smooth execution by tracking accessories and dressing models.
• Provided crucial administrative support, contributing to the organization of office, sample, and fabric libraries.

• Organized and documented designer collections for VAMFF, ensuring efficient packing/unpacking.
• Contributed to precise fittings by measuring garments and capturing images.
• Prepared designer collections for impactful catwalk presentations.
• Managed backstage logistics with keen attention to detail, ensuring a seamless event.
• Collaborated effectively for a well-organized back-of-house environment during VAMFF runway shows.
• Acquired valuable insights into the dynamics of the Australian fashion industry, while also expanding my professional network.

Activewear Men & Women (Jackets, Base layer & Pants)

• Created and presented trademark-conforming collections, emphasizing creativity and consistency in Activewear Men & Women.
• Forecasted trends, translating insights into fresh designs for each season.
• Implemented initial concepts collaboratively, streamlining the development process with senior designers and teams.
• Provided crucial product information, meeting tight deadlines for efficient workflow.
• Traveled nationally and internationally for store checks, staying abreast of market trends to uphold brand integrity.

Denim & Non-Denim Bottoms for Men & Women

• Utilized CAD software to develop precise technical sketches, ensuring accuracy in patternmaking and manufacturing processes.
• Enhanced overall product quality by implementing rigorous quality control checks throughout sample development stages.
• Streamlined time-to-market for new collections by efficiently managing sample production timelines.
• Stayed abreast of emerging trends and fostered industry relationships by attending relevant trade shows.
• Conducted fittings, adjusted designs, and ensured client satisfaction with comfortable and appealing final products.
• Created artistic and innovative designs for consideration.
• Formulated detailed measurement and construction specifications for seamless execution by production teams.
• Developed and sustained relationships with suppliers, vendors, and industry professionals to stay informed about new developments and available resources.