Jane Bertacco

• Responsible for retaining and growing long term client partnerships, delivering exceptional customer service
• Identified opportunities to increase partnership scope and develop new concepts to monetize and realize account potential
• Managed all aspects of campaigns from ideation to reporting
• Managed campaigns supporting sales team to deliver 110% increase for direct advertising (audience declined by 25% for same period)
• Managed 18+ client portfolio of active partners in key periods ensuring delivery of service level agreements at all times
• Conducted regular partner reviews to assess performance, identify opportunities for improvement, and maximize ROI
• Collaborated closely with internal departments to ensure seamless integration of partner offerings into existing product lines or services

Strategic brand review, competitive analysis and website relaunch

• Volunteer position supporting a start-up social enterprise to launch. Managed website content, social media channels and collateral production.

• Commercial role spanning the Marketing platform and Niche Content Agency managing editorial, sales, marketing, product development and partnerships
• Consulted with clients on B2B content strategies, lead generation, eDM, and digital marketing
• Delivery of $1M in revenue, +12% YOY
• Managed the P&L of the platform
• Led the strategic direction of the brand and creation of new revenue streams to reinvent the platform including print, digital, events, video and podcasts
• Launch and commercialisation of MarCast, a specialist marketing podcast
• Built a brand LinkedIn network of 6,000 and a personal network of 4,000 and positioned myself a known contributor to the marketing industry within 12mths
• Community management/engagement and growth of audience

• Strategic leadership position in the trade marketing team
• Worked directly with the sales team to coordinate responses to briefs and proactive approaches
• Created and delivered presentations, developed business plans and strategies, and managed category analysis presentations.
• Consistently monitored industry trends and competitor activity to identify new partnership opportunities and maintain competitive advantage
• Creation and implementation of process to engage the sales team

• Strategic leadership position in the Victorian sales team
• Focused on 20 key advertisers in the automotive, retail, and utilities categories
• Worked closely with sales, marketing, and creative teams to implement strategies for growth
• Ideation of leading trade marketing campaign which generated over $3.5mill in revenue
• Automotive revenue growth + $2mill
• $3mill revenue delivered as result of BD role
• Project lead for strategic review of Adshel Classic. Project turned a -9% H1 static result into +6% H2

• Senior leadership role responsible for 23% of national media revenue
• Led a high-performing sales team of 13 through effective coaching, mentoring, and performance management strategies
• Sales team growth - restructure and growth from one team to two in VIC, securing additional resources to grow from 10 to 13
• Formulated sales strategies, developed business relationships, managed high-value sales negotiations, and formed strategic partnerships
• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings
• 2014 share growth +2% and sales revenue +4% YOY

Commenced employment at Adshel in 2006 as an Account Manager. This was the beginning of an 11 year tenure across sales & marketing.

• Sep 2012 – Jun 2013: Business Development Manager
• Oct 2011 - Aug 2012 - Maternity Leave
• Feb 2009 – Sep 2011: Group Sales Manager
• Feb 2006 – Jan 2009: Account Manager

Earlier roles include Marketing Executive with Hallmark (2005), Brand Communications Manager with STA Travel (2005) and Account Manager with Pacific Magazines (2001-2004).