Experienced professional in hospitality, sales, and retail, specializing in the wine and food sectors. Demonstrated ability in managing retail operations and property portfolios, with a strong emphasis on building industry connections. Proficient in event management and merchandising, with hands-on knowledge of supermarket operations. Dedicated to leveraging expertise to boost sales and brand visibility.
Overview
42
42
years of professional experience
1
1
Certification
Work History
Small Business Owner
Jane's Immaculate Home Organisation
09.2019 - Current
Delivered substantial property value increases through expert management of home improvement projects. Achieved a $700,000 rise in home value in Nedlands, validated by Westpac evaluations. Cultivated strong professional relationships to enhance communication and oversight across all project stages.
Director/Owner
WICKED WINE TOURS
09.2018 - Current
I manage and conduct wine tours, tastings and personalised events. I draw upon my extensive wine knowledge and experience in the on premise hospitality sector to provide attendees with an informative and quality experience.
Store Manager; Tommy Hilfiger Karrinyup
PVH Brands Australia
10.2024 - Current
Optimized inventory management workflows to improve accuracy and minimize stock discrepancies.
Mentored staff in mastering customer service best practices to enhance team performance.
Cultivated a supportive store culture by implementing strategies that emphasize teamwork, accountability, and customer satisfaction.
Oversaw budgeting and financial reporting functions to ensure alignment with operational goals.
Developed and implemented visual merchandising strategies to enhance product presentation.
Designed and executed innovative promotional campaigns to drive foot traffic and enhance customer engagement.
Analyzed sales data to identify trends and optimize product assortments.
Collaborated with cross-functional teams to align store operations with corporate objectives and strategies.
Executed operational strategies to uphold store cleanliness and safety standards.
Established and upheld procedures for inventory oversight, cash control, and store opening and closing operations.
Resolved customer complaints with professionalism, ensuring swift resolutions.
Cultivated effective communication and delivered positive reinforcement to store employees, driving optimal performance in a dynamic environment.
Facilitated training and mentorship programs for new employees to enhance skill development and workplace integration.
Led targeted training sessions for staff, enhancing customer service skills and product knowledge.
Established and executed efficient inventory management practices to enhance operational efficiency.
Spearheaded design and execution of visually appealing merchandising displays and store layouts.
Mentored sales associates in mastering product specifications and advanced sales techniques.
Executed strategies to enhance sales performance and minimize shrinkage through a focus on customer satisfaction.
Fostered a collaborative work culture by cultivating strong relationships among team members through dynamic team-building activities and consistent acknowledgment of individual achievements.
Oversaw financial operations through meticulous budget planning, expense tracking, and maintenance of accurate financial records.
Implemented cost-saving initiatives and optimized inventory strategies to enhance store profitability.
Ensured compliance by consistently reviewing and updating store procedures to address discrepancies.
Facilitated information exchange with corporate headquarters to ensure timely updates on store performance.
Collaborated with management peers to design and implement initiatives enhancing organizational performance across multiple sites.
Spearheaded development and implementation of engaging special events centered on seasonal sales promotions.
Executed comprehensive demographic analysis to inform targeted marketing initiatives.
Executed comprehensive analysis of sales trends to optimize inventory management.
Oversaw inventory management, adjusting levels to optimize product availability and reduce waste.
Enhanced operational efficiency by negotiating cost-effective supplier agreements and implementing optimized staffing schedules during peak traffic periods.
Formulated and executed innovative marketing strategies while prioritizing exceptional customer service.
Employed advanced issue resolution techniques and dynamic communication skills to foster enduring client relationships.
Fostered client relationships to strengthen brand loyalty and drive repeat business.
LIQUOR STORE MANAGER
CLAREMONT
01.2018 - 12.2019
Achieved significant improvements in liquor store performance by optimizing key performance indicators. Enhanced inventory turnover through strategic ordering and promotional campaigns. Increased customer engagement via effective merchandising and successful wine club initiatives. Strengthened industry connections through impactful trade visits.
MULTI STORE RETAIL MANAGEMENT
JEANS WEST
11.1983 - 02.2004
Highly regarded JEANS WEST Manager with proven, effective sales techniques who delivers top-notch customer service.
Constantly exceeded my store targets often winning TOP INDIVIDUAL STORE for the MONTH and HIGHEST INDIVIDUAL SALES AWARDS
Staff Rosters, Merchandising, Window Displays and Stocktakes were part of my management responsibilities
Managed numerous stores in Perth, W.A and Brisbane and orchestrated the opening and closing down of several stores.
Warehouse Operations exposure and training
Area Sales Manager North Queensland
SWIFT & MOORE LIQUOR DISTRIBUTORS
05.1995 - 01.1998
Forged strategic partnerships with Swift & Moore to enhance brand representation for esteemed clients such as Jack Daniel's, Southern Comfort, Kahlúa, and Moët & Chandon.
Secured training and certification from premier liquor brands to enhance product representation standards.
Implemented cold calling strategies to establish and cultivate relationships with prospective accounts.
Strengthened and optimized existing accounts to drive substantial performance improvements.
Assisted in coordinating travel arrangements between Cairns, Townsville, Port Douglas, and North Queensland. Supported local tourism initiatives in Mt. Isa. Aided community outreach efforts to promote regional attractions.
AREA SALES MANAGER
Samuel Smith & Son & NEGOTIANTS / VASSE FELIX
07.1990 - 09.1994
Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
Responsible for the Marketing & Distribution of Yalumba Wines and agency products such as Vasse Felix and Goundrey within the Perth Metropolitan and Northbridge areas.
Collaborated with Hotel General Managers and Restaurateurs to give our portfolio greater exposure via on premise wine lists and wine of the month promotions.
A highlight of my career was achieving the pouring business of Burswood Hotel (Now Crown Hotel & Casino) for 2 years and at The Perth International Hotel for the term of my employ at Yalumba.
Negotiated and provided Tender Submissions to groups such as Matilda Bay. My proposals were very thorough and comprehensive and I invariably won the contract
I placed great emphasis on in store merchandising and advertising to drive sales
Throughout my employment, I constantly exceeded sales budgets
Orchestrated significant promotional deals such as the first liquor sponsorship for the Perth Wildcats at Perth Arena
Education
Associate of Arts - COMMERCE/LAW
Open University
Perth, WA
01.2026
Skills
Commerce and law expertise Legal research and analysis Contract negotiation skills Regulatory compliance knowledge