Jane Huang
Melbourne,VIC
Summary
- Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability in a global marketing environment (ANZ, APAC).
- Strong communicator and negotiator that champions the brand's vision and culture by fusing the fundamental DNA of a company with its people, market and multiple stakeholders.
- Leads with a brave heart and innovative soul that can protect the essence of a brand while challenging the status quo to optimize performance and sustainably motivate its people (its army)
- Operates with a natural leadership talent and high energy that can intuitively observe and bring out the best of individuals that ultimately feeds into the overall vision of the team and corporation/brand.
- Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
- Hand on heart, a true believer of building a best-in-class team and brand through the power of excellent leadership that moves its people through strategic clarity, empowerment and the right mentorship and development toolkit
Overview
17
17
years of professional experience
1
1
Certification
Work History
Head of Marketing & Communications, Oceania
Lotte Duty Free
Melbourne, VIC
08.2022 - Current
- Strategic and commercial accountability for all Marketing and Communications in Oceania region
- Recruited and trained staff members within the marketing department ensuring alignment with corporate goals and objectives.
- Created a performance-based, people-first culture that is becoming the beacon of inspiration for overall company policy and people-related transformations
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Brand Guardian for global Lotte brand to be brought to life in Oceania with precision and excellence
- Champion of best-in-class team building, curation, mentoring and developmental practices that directly led to triple digit growth on the topline and strategic wins in airport tenders
- Built, restructured and groomed the marketing and communications team to its current empowered team of 8 people (Creative, Digital Innovations, Retail Communications, Social Media, Performance Marketing)
- Assessed marketing campaigns using key metrics and performance indicators.
- Collaborated with team to forecast based on sales and product profitability.
- Built and manage multiple partnerships including government, private sector and agency bodies.
- Develop and implement comprehensive marketing & communications strategies to maximize brand recognition, strategic footprint vision and customer loyalty.
- Manage marketing campaign budgets with finance personnel that support the short and long term vision
- Assessed projects against budgets and timelines, keeping team and assignments on task.
General Manager
Alpha-H
Melbourne, VIC
04.2020 - 03.2022
- Headed up the International Sales & Marketing of Alpha-H to export regions in APAC
- Created effective business plans to focus strategic decisions on long-term objectives.
- Oversaw product development initiatives from concept through completion stages.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
- Formed and sustained strategic relationships with clients.
- Delivered exceptional client experiences through hands-on leadership of associates and managers.
- Tracked monthly sales to generate reports for business development planning.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
General Manager
BWX Ltd
Melbourne, VIC
01.2017 - 04.2020
- Headed up International Sales & Marketing division for all BWX portfolio brands exported into Asia
- Culture & Business Champion for a newly established export unit which needed to extend beyond ANZ and into Asia-Pacific with a focus on China
- Through-the-line management of strategic planning, brand guardianship against guidelines in multiple languages, P&L management, people and culture training and development, product innovation advisory, sales and marketing go-to-market management
- Process improvement and productivity enhancement through identifying and creating customized systems and cultural shifts that align KPIs within the overall vision of the ambitiously growing company footprint
- Created effective business plans to focus strategic decisions on long-term objectives.
- Delivered 109% annualized growth on the topline
- Entered and launched into 3 Tier 1 ecommerce platforms within the most competitive beautycare market int he world (China)
- Built a performance-based, people-first team that was seamlessly integrated into the overall ANZ business unit through culture training, ambassadorship and continuous training programs for internal and external stakeholders
- Successfully re-modeled the traditional Export business by integrated Sales, Marketing and Finance through establishing an independent self-sufficient P&L accountable team
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Recruited, trained and empowered employees to achieve key performance indicators.
Head of Marketing
Carter Real Estate (now acquired by Jellis Craig)
Melbourne
02.2016 - 01.2017
- One year mission to elevate Carter RE's brand position, image and profile in preparation for sale
Group Account Director
Saatchi & Saatchi
Hong Kong
03.2013 - 01.2016
- Brand Agency Leader for the biggest brand in Procter & Gamble's global portfolio, Pampers
- Headed up 3 markets in Greater China with very unique cultural idiosyncrasies and customer segments through PRC, Hong Kong and Taiwan
- Evaluated and selected prospective accounts to increase business and revenue by 50% in particular by winning the ecommerce business
- Facilitated Pampers Greater China to become the first USD$1BN market outside of the US
- Championed the long-term P&G and Saatchi & Saatchi partnership embedded in an excellence of strategic planning, customer understanding, digital advancement, product innovations, global reach and quality of its people
- Modeled and encouraged global thinking, facilitated cross-team discussions and maintained sensitivity to cultural and market-specific issues to expand global business opportunities
- Guided development of marketing communications plans and outputs, coordinating with strategy team and verifying strategically sound and award-winning campaigns
- Headed up a total team of 10 FTEs across Accounts Management & Strategic Planning
Group Account Director
DraftFCB
Shanghai
01.2010 - 03.2013
- Part of global strategy team to win the total Nivea brand
- Headed up the Accounts and Strategic Planning Department, working in partnership with the Group Creative Director and Creative Teams (total of 20 FTEs)
- Provided strategic direction on campaigns including positioning, messaging, branding and media planning.
- Analyzed data from various sources to identify opportunities for improvement.
- Improved Nivea's overall profitability and marketability by identifying, researching and capitalizing on market opportunities in one of the most competitive skincare markets in the world (Greater China)
- Partnered with department leads to create innovative ways to impact client's business results, fueled by full understanding of client's business model and objectives.
- Collaborated with research, planning and analytics teams to target behaviors and understand motivational drivers that yield effective and creative communication strategies.
- Directed cross-functional teams in delivering digital marketing and social programs that kept pace with current sales-generating trends or introduced innovative approaches.
Account Director/Strategic Planner
WE Marketing Group
Shanghai
03.2007 - 01.2010
- Strategic Planner and Account Director to manage all cross-network relationship and campaigns on behalf of WPI global agency network
- Developed strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
- Mentored and internally promoted successful company creative and account management staff into leadership positions to drive company growth.
- Maintained an up-to-date knowledge of industry trends and emerging technologies related to digital media platforms.
- Negotiated contracts and fees with media professionals to secure pricing and create optimal sustainable business partnerships.
- Developed briefs and pitches for customer projects by utilizing business skills and marketing knowledge.
- Collaborated with clients to develop advertising solutions and future growth plans.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Education
Masters of Arts - Advertising
Royal Melbourne Institute of Technology
01.2010
Bachelor of Information Systems - Management Information Systems
University of Melbourne
01.2005
High School Diploma -
Mac.Robertson Girls' High School
Melbourne, VIC12.2002
Skills
- Quality Leadership
- Partnership Development
- Strategic Thinker
- Branding
- Analytics
- Training and Mentoring
- Campaign Management
- Global Marketing
- Media Relations
- Cross-Functional Team Leadership
- Go-To-Market Strategy Development
- Recruitment and Hiring
- Creative Direction
- Customer Segmentation
- Advertising Campaigns
Accomplishments
- Advertising Federation of Australia Graduate Scholarship
- Best Speaker (House Debating Competition)
- Award of Excellence (VCE - Chinese as First Language)
- School Colours (contribution to Sport and Music) | Violin & Piano solo
- Associate Diploma in Music (Solo Piano)
- President of Boroondara Pre-school Committee
- Indoor Soccer Captain
- Piano Teacher (Kids 3 - 10)
- Maths & English Tutor (Kids 3 - 10)
Technology Tools
- Microsoft Suite (Excel, Word, Powerpoint, PJM)
- Movie Maker
- Adobe Suite (PDF, Creative Suite)
- IMovie
- Wix.com
- Chinese Pingyin Input Method
- Canva
- Social Media IG, FB, WeChat, RED, TikTok, Twitter
Languages
- Chinese Mandarin
- Chinese Cantonese
- Korean
- English
Publications
Importance of the global work-life-balance trend as a woman in leadership, Balance the Grind, https://balancethegrind.co/interviews/jane-huang-general-manager-chinaat-alpha-h/
References
- Myles Anchesci (CEO), 0419440118, mylesa@alpha-h.com, Alpha-H
- John Humble (Founder & CEO), 0405486147, johnhumble@nbc.com, NBC
- Pully Chau (CEO, Greater China), +85294815599, pully.chau@edelman.com, Edelman
- Tina Randello (CMO), 0413026566, tinar@alpha-h.com, Alpha-H
Affiliations
- Piano Teacher (children aged 3+)
- HIIT Queen
- Self-learnt Cocktail-Maker
- Runner & Swimmer
Certification
- Professional Management Program Graduate (Melb Uni leadership program)
- Executive Leadership Program Graduate (Saatchi & Saatchi)
Languages
Chinese (Mandarin)
Professional
Chinese (Cantonese)
Professional
Korean
Limited
Japanese
Limited
References
References available upon request.
Timeline
Head of Marketing & Communications, Oceania
Lotte Duty Free
08.2022 - Current
General Manager
Alpha-H
04.2020 - 03.2022
General Manager
BWX Ltd
01.2017 - 04.2020
Head of Marketing
Carter Real Estate (now acquired by Jellis Craig)
02.2016 - 01.2017
Group Account Director
Saatchi & Saatchi
03.2013 - 01.2016
Group Account Director
DraftFCB
01.2010 - 03.2013
Account Director/Strategic Planner
WE Marketing Group
03.2007 - 01.2010
Masters of Arts - Advertising
Royal Melbourne Institute of Technology
Bachelor of Information Systems - Management Information Systems
University of Melbourne
High School Diploma -
Mac.Robertson Girls' High School
Similar Profiles
Yong hwy CHOYong hwy CHO
Junior Buyer at Lotte Duty FreeJunior Buyer at Lotte Duty Free
Sooyoun WanketSooyoun Wanket
Brand Associate at Lotte Duty Free Guam - Guam AirportBrand Associate at Lotte Duty Free Guam - Guam Airport
Angelo RielAngelo Riel
CASHIER ALL ROUNDER at LOTTE DUTY FREECASHIER ALL ROUNDER at LOTTE DUTY FREE
Sangseok LeeSangseok Lee
Selling Manager at Lotte duty free shopSelling Manager at Lotte duty free shop
John LatuilaJohn Latuila
Carpenter at Jarvis McCleanCarpenter at Jarvis McClean