Janeeta Steephen
Essendon,VIC
Summary
Creative and forward-thinking Marketing Coordinator with a history in executing innovative marketing campaigns, successful Influencer marketing and highly engaged social media feed/content curation.
Overview
3
3
years of professional experience
Work History
Influencer & Social Media Coordinator
Novo Shoes Group
06.2023 - Current
- Directed influencer outreach and gifting for both paid and contra collaborations, selecting high-impact creators who aligned with brand objectives.
- Developed engaging lifestyle content and orchestrated social media feed planning for four distinct brands within Novo Shoes Group.
- Oversaw all activations and influencer/PR events, including the strategic pitching of brand partnerships to secure cost-effective solutions.
Freelance Creative
She Wolf Agency
01.2022 - 06.2024
- Crafted high-quality content in accordance with brand guidelines and briefs, ensuring alignment with brand objectives.
- Supervised production for both social media and campaign shoots, delivering visually compelling and impactful results.
Marketing Coordinator
Dorel Australia
09.2022 - 06.2023
- Orchestrated comprehensive marketing campaigns across diverse channels at Dorel, from influencer selection and strategic outreach to execution and briefing.
- Managed social media platforms, crafted compelling copy for website, blogs, and promotional materials, led content creation initiatives, and meticulously analysed campaign performance to drive brand consistency and effectively engage target audiences.
Events & Partnerships Coordinator
Advocating For Altruism
10.2021 - 09.2022
- Implemented marketing strategies and coordinated all logistics of event planning for 'Advocating for Altruism' initiatives.
- Organised fundraising events and collaborated with partners to increase awareness and support for the charity's mission.
Education
Bachelor of Arts - Marketing
University of Technology Sydney
Sydney, NSW12.2022
Skills
- Influencer Marketing
- Events and Project Coordination
- Content Creation
- Social Media Management
Timeline
Influencer & Social Media Coordinator
Novo Shoes Group
06.2023 - Current
Marketing Coordinator
Dorel Australia
09.2022 - 06.2023
Freelance Creative
She Wolf Agency
01.2022 - 06.2024
Events & Partnerships Coordinator
Advocating For Altruism
10.2021 - 09.2022
Bachelor of Arts - Marketing
University of Technology Sydney
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