Janerose Karen Tayiana
Adelaide,South Australia
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and social media management. Excellent communication skills with comprehensive understanding of communications industry.
Overview
3
3
years of professional experience
Work History
Marketing and Partnerships Co-ordinator
NeverEnding Experiences
04.2024 - Current
- Scheduling EDMs, social posts, blogs etc
- Organising marketing collateral and Developing marketing plans, tracking results and updating plans
- Organising and monitoring promotions including meta ads
- Plan and schedule content shoots with relevant external stakeholders and NeverEnding Team
- Create videography briefs for content shoots
- Confirm content approvals for shoots with stakeholders in a timely manner to meet internal deadlines
- Liaise with NeverEnding partners (sponsors, media partners, content creators, influencers etc) to organise event promotion and collaborators opportunities
- Reach out to content creators, influencers, partners and sponsors to organise promotion campaigns, invite to events and the like
- Reach out to and liaise with potential Chefs for upcoming events
- Organise coordination with Chefs and internal NeverEnding team
- Developing specific event marketing plans outlining event KPIs and promotion plans
- Coordinate marketing activities (blogs, EDMs, social media etc) for each event to ensure event KPIs are met.
Volunteer Media Officer
SA Community/ Infoxchange
04.2023 - 07.2023
- Utilized keen insight into emerging social media trends to enhance community engagement and increase brand awareness
- Developed and implemented strategic social media campaigns across multiple platforms
- Created compelling content, including graphics, videos, and written posts, to effectively communicate the organization's mission and initiatives
- Monitored and analyzed social media metrics to track campaign performance and inform future strategies
- Collaborated with internal teams to ensure brand consistency and alignment with organizational goals.
Social Media Manager
Safiri Travel AU
05.2023
- Content Creation: Develop compelling and visually appealing content, including text, images, and videos, that showcases the beauty and adventure of African destinations, with a primary focus on East Africa
- Social Media Strategy: Develop and execute a comprehensive social media strategy to increase brand awareness, drive engagement, and generate leads
- Identify and leverage social media trends, tools, and emerging platforms to stay ahead of the curve
- Community Engagement: Foster and grow an active and engaged community of followers by responding to comments, messages, and inquiries promptly
- Encourage user-generated content and facilitate conversations that enhance the brand's connection with the audience
- Analytics and Reporting: Monitor social media metrics, track the performance of campaigns, and provide regular reports with insights and recommendations for optimization
- Utilize analytics tools to measure the impact of social media efforts on brand awareness, website traffic, and lead generation.
Marketing Assistant/Social Media Manager
Shop Zetu
12.2021 - 07.2022
- Supported marketing manager in organizing online and offline marketing campaigns
- Employed marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
- Worked closely with customer service teams to ensure a positive and seamless customer experience
- Assisted in the development and distribution of marketing and promotional materials
- Analyzed questionnaires and other forms of feedback
- Assisted in the organizing of promotional events (traditional or digital) and attend them to facilitate their success
- Stayed updated on e-commerce and mobile shopping trends
- Assisted in making strategic decisions related to physical availability, including supply chain management, product assortment, and pricing strategies
- Was the main point of contact for content creator partners to ensure they are delivering on their KPI's
- Wrote and edited content for different platforms such as social media, website, and marketing collateral
- Provided insights and recommendations on adapting marketing strategies to meet evolving consumer preferences.
Social Media Intern
Shop Zetu
09.2021 - 11.2021
- Managed social media content calendar and executed scheduled posts across Facebook, Instagram, TikTok, and Twitter
- Generated creative campaign ideas and collaborated with team members to bring them to fruition
- Utilized analytics tools to measure campaign effectiveness and optimize content strategy accordingly
- Contributed to the development of social media guidelines and best practices for the organization.
Education
Bachelor of Communication (Communication & Media/Marketing) -
University of South Australia
Skills
- Proficient in MS Office Suite (Word, Excel, PowerPoint)
- Strong understanding of SEO principles
- Excellent written and verbal communication skills
- Creative copywriting abilities
- Adaptable and eager to learn
- Social Media Management
- Content Creation
- Teamwork and Collaboration
Accomplishments
As the Shop Zetu Social Media Manager and Marketing Team Member, We won ‘Gold Winner' under the Category of ‘Best Fashion Marketplace of the Year' in the Kenya E-Commerce Awards 2022.
Social Responsibilities
Founder, The Tayiana Foundation, Established and led a charitable organization focused on raising awareness of social issues and providing support to vulnerable populations., Organized fundraising events and donation drives to benefit rescue centres, children's homes, and schools in need., Managed annual textbook drives to supply educational resources to underserved communities.
Timeline
Marketing and Partnerships Co-ordinator
NeverEnding Experiences
04.2024 - Current
Social Media Manager
Safiri Travel AU
05.2023
Volunteer Media Officer
SA Community/ Infoxchange
04.2023 - 07.2023
Marketing Assistant/Social Media Manager
Shop Zetu
12.2021 - 07.2022
Social Media Intern
Shop Zetu
09.2021 - 11.2021
Bachelor of Communication (Communication & Media/Marketing) -
University of South Australia
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